FOR IMMEDIATE RELEASE: THURSDAY, FEB. 4, 2010
Media Advisory -- 2010 Census Road Tour Comes to Daytona 500
Public Information Office
Introduces 2010 Census- Sponsored No. 16 to be Used in March
The 2010 Census Portrait of America Road Tour is part of the largest civic outreach and awareness campaign in U.S. history — exhibiting at more than 800 events nationwide. Throughout Daytona Speedweeks, the National Road Tour will partner with the 2010 Census-sponsored No. 16 Ford Fusion, to be driven by Greg Biffle in the three NASCAR races in March; to spread the word on the importance of the 2010 Census.
From local parades and festivals to major sporting events like the Super Bowl and NCAA Final Four, the Road Tour will attempt to motivate America's growing and increasingly diverse population to complete and mail back the 10-question census form when it arrives in mailboxes March 15-17. Traveling for a total of 1,547 days and more than 150,000 miles across the country, 13 road tour vehicles will provide the public with an educational, engaging and interactive experience that brings the 2010 Census to life.
At each event across the country, attendees will have the opportunity to learn about the 2010 Census and understand the benefits a complete count can bring to communities everywhere; view a sample 2010 Census form and learn how the collected information is used; and contribute stories and photos to the Portrait of America project to explain why "I count!" and view messages from other road tour participants.
Thursday, Feb. 11 through Sunday, Feb. 14, 10 a.m. to 6 p.m. (EST)
Thursday event to feature the 2010 Census No. 16 Ford Fusion
Daytona International Speedway
Midway: Near Turn 4, outside of track
1801 West International Speedway Blvd.
Daytona Beach, FL 32114
For more information about the 2010 Census and the Road Tour, please visit 2010.census.gov and follow us on Twitter (@2010Portrait), Facebook, MySpace, Flickr and YouTube (/uscensusbureau).