The United States Census 2000 taglines and slogans are the
building blocks of the Census 2000 program. Because of their
importance, great care must be taken in the use of these
taglines, slogans and related statements. They must be
presented in a consistent fashion and their use must be
governed by strict rules. If used haphazardly, these sentences
and phrases lose much of their value. This guide has been
prepared in order to facilitate consistency and quality in the
use of taglines, slogans and related statements.
Typestyles:
Typestyle consistency is essential for projecting a cohesive
public image and recognizable design style. The following
typestyles have been identified for use in the United States
Census 2000 promotional program: the Times and American
Typewriter type families, which are both serif typestyles; the
Helvetica and Arial type families, which are both sans serif
typestyles. American Typewriter and Helvetica are both
postscript typestyles. Times and Arial are both TrueType
typestyles. Additionally, the American Typewriter typestyle is
a proprietary font. It is the users' responsibility to verify
they are authorized and have purchased rights from Adobe to
use this font. Selection of the appropriate typography style
within any of these typestyle families will be left to the
discretion of the art director or project manager.
Taglines:
The following examples of Census 2000 taglines illustrate
acceptable tagline use. These guidelines apply to both English
and foreign language translation usage.
For General Usage, the following tagline is used:
This is your future. Don't leave it blank.
For use in African American communities, the tagline is:
This is our future. Don't leave it blank.
American Indian/Alaska Native communities use the tagline in
this form: Generations are counting on this.
Don't leave it blank.
For Hispanic usage within the 50 states, the Spanish version
of the tagline is: Es nuestro futuro.
Hágase contar.
In Puerto Rico, tagline usage is: No dejes tu
futuro en blanco.
For all versions of the tagline, the sentences are declarative
statements ending with a period. Exclamation points are not to
be used. It is emphasized that proper usage requires the
"form and pen" graphic to be used with ALL of the
above statements. If the "form and pen" graphic is
inappropriate (for example in areas where the mailout/mailback
procedure is not used), the Census 2000 logo may be used instead.
Slogans:
The US Census Bureau has a variety of slogans and statements
that are approved for use on promotional materials. They are:
How America Knows What America Needs.
The version for Puerto Rico is: Cómo Puerto Rico
sabe lo que Puerto Rico necesita.
Your answers work for you.
Your answers are protected by law.
The version for stateside Hispanics and Puerto Rico is:
La ley protege sus respuestas.
Statements
Other statements used in conjunction with Census 2000
promotional activities are:
General Statements:
- Census 2000: Your Answers Are Important!
- Census 2000: Your Answers Work for You.
Benefits Statements
- People who answer the census help their
communities obtain federal funding and valuable information
for planning schools, hospitals, roads, and more.
- Census information helps your community get
financial assistance for roads, hospitals, schools, and more.
- Census information helps decisionmakers
understand which neighborhoods need new schools and which ones
need services for the elderly. Will they be able to tell what
your neighborhood needs?
Privacy Statements
- Answering the Census is Important, Easy and
Safe.
- The Census Bureau's dedication to
confidentiality plays an important role in everything it does,
including hiring, training, planning, and reporting.
These taglines, slogans and statements may be used in
conjunction with the United States Census 2000 logo. Use of
the Census 2000 logo must strictly adhere to the standards set
forth in the United States Census 2000 logo Style Guide
available at www.census.gov.
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