STRATEGY TWO: KEEP IT SIMPLE

Our modern, powerful computer systems will allow us to use forms that are easier to read and complete. Moreover, because everyone is deluged with junk mail, Census 2000 questionnaires must be attractive, motivating (by explaining the benefits and mandatory nature of the census), easy to understand, and simple to fill out. The Census 2000 forms will stand out because they will carry a well-publicized "census" identity. Private designers are working with us to simplify the forms and implement the user-friendly features demonstrated in our testing and research to increase response.

Contact: 2000usa@census.gov

Go to: "Multiple contacts."