U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Santa Rosa city, CA     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 744 2,654,974 305,954 12,021
441 Motor vehicle & parts dealers 75 696,668 80,285 1,964
442 Furniture & home furnishings stores 70 113,503 18,049 663
443 Electronics & appliance stores 47 152,102 16,307 631
444 Building material & garden equipment & supplies dealers 59 179,833 26,118 754
445 Food & beverage stores 69 394,835 46,205 1,835
446 Health & personal care stores 57 160,366 23,606 1,127
447 Gasoline stations 36 92,733 4,819 274
448 Clothing & clothing accessories stores 121 125,046 16,583 999
451 Sporting goods, hobby, book, & music stores 69 97,950 12,337 887
452 General merchandise stores 13 495,405 38,476 1,882
453 Miscellaneous store retailers 97 93,416 13,802 646
454 Nonstore retailers 31 53,117 9,367 359

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 75 696,668 80,285 1,964
4411 Automobile dealers 27 632,948 69,058 1,564
44111 New car dealers 15 611,404 66,341 1,509
44112 Used car dealers 12 21,544 2,717 55
4412 Other motor vehicle dealers 8 20,586 1,597 73
44121 Recreational vehicle dealers 2 D D (1-19)
44122 Motorcycle, boat, & other motor vehicle dealers 6 D D (20-99)
441221 Motorcycle dealers 4 7,865 714 38
441222 Boat dealers 2 D D (20-99)
4413 Automotive parts, accessories, & tire stores 40 43,134 9,630 327
44131 Automotive parts & accessories stores 24 22,598 3,631 164
44132 Tire dealers 16 20,536 5,999 163

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 70 113,503 18,049 663
4421 Furniture stores 31 54,621 7,599 277
4422 Home furnishings stores 39 58,882 10,450 386
44221 Floor covering stores 10 22,195 5,523 117
44229 Other home furnishings stores 29 36,687 4,927 269
442291 Window treatment stores 3 D D (1-19)
442299 All other home furnishings stores 26 D D (250-499)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 47 152,102 16,307 631
44311 Appliance, television, & other electronics stores 29 114,617 11,720 437
443111 Household appliance stores 10 14,734 2,703 78
443112 Radio, television, & other electronics stores 19 99,883 9,017 359
44312 Computer & software stores 15 D D (100-249)
44313 Camera & photographic supplies stores 3 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 59 179,833 26,118 754
4441 Building material & supplies dealers 45 163,403 22,956 646
44412 Paint & wallpaper stores 8 10,443 1,628 52
44413 Hardware stores 10 55,577 6,685 238
44419 Other building material dealers 24 87,468 12,951 306
4442 Lawn & garden equipment & supplies stores 14 16,430 3,162 108
44422 Nursery, garden center, & farm supply stores 9 13,959 2,881 90

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 69 394,835 46,205 1,835
4451 Grocery stores 50 375,671 43,923 1,719
44511 Supermarkets & other grocery (except convenience) stores 34 357,236 42,672 1,625
44512 Convenience stores 16 18,435 1,251 94
4452 Specialty food stores 12 6,992 961 59
4453 Beer, wine, & liquor stores 7 12,172 1,321 57

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 57 160,366 23,606 1,127
44611 Pharmacies & drug stores 23 132,622 17,378 817
4461102 Proprietary stores 3 D D (1-19)
44612 Cosmetics, beauty supplies, & perfume stores 11 4,943 968 73
44613 Optical goods stores 4 1,975 323 21
44619 Other health & personal care stores 19 20,826 4,937 216
446191 Food (health) supplement stores 7 D D (100-249)
446199 All other health & personal care stores 12 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 36 92,733 4,819 274
44711 Gasoline stations with convenience stores 26 73,935 3,556 214
44719 Other gasoline stations 10 18,798 1,263 60

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 121 125,046 16,583 999
4481 Clothing stores 62 78,976 9,132 631
44811 Men's clothing stores 8 8,025 1,285 47
44812 Women's clothing stores 22 16,013 1,853 182
44813 Children's & infants' clothing stores 4 D D (20-99)
44814 Family clothing stores 11 41,985 4,115 239
44815 Clothing accessories stores 7 D D (20-99)
44819 Other clothing stores 10 8,086 1,136 106
4482 Shoe stores 24 22,697 3,224 178
4482102 Women's shoe stores 4 D D (1-19)
4482103 Children's & juveniles' shoe stores 3 D D (1-19)
4482104 Family shoe stores 11 12,718 1,974 95
4482105 Athletic footwear stores 6 6,939 727 48
4483 Jewelry, luggage, & leather goods stores 35 23,373 4,227 190
44831 Jewelry stores 33 D D (100-249)
44832 Luggage & leather goods stores 2 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 69 97,950 12,337 887
4511 Sporting goods, hobby, & musical instrument stores 49 67,796 9,376 647
45111 Sporting goods stores 26 36,555 4,950 325
4511101 General-line sporting goods stores 10 22,003 2,365 208
4511102 Specialty-line sporting goods stores 16 14,552 2,585 117
45112 Hobby, toy, & game stores 12 19,962 2,372 225
45113 Sewing, needlework, & piece goods stores 4 6,645 804 54
45114 Musical instrument & supplies stores 7 4,634 1,250 43
4512 Book, periodical, & music stores 20 30,154 2,961 240
45121 Book stores & news dealers 10 18,365 2,070 165
451211 Book stores 8 D D (100-249)
4512111 Book stores, general 7 D D (100-249)
4512112 Specialty book stores 1 D D (1-19)
451212 News dealers & newsstands 2 D D (1-19)
45122 Prerecorded tape, compact disc, & record stores 10 11,789 891 75

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 13 495,405 38,476 1,882
4521 Department stores 8 D D (1000-2499)
45210009 Department stores (incl leased depts) 8 D D (1000-2499)
452111 Department stores (expt discount dept stores) 6 191,205 21,189 1,198
452112 Discount department stores 2 D D (250-499)
4529 Other general merchandise stores 5 D D (250-499)
45291 Warehouse clubs & supercenters 1 D D (250-499)
45299 All other general merchandise stores 4 D D (20-99)
4529904 Miscellaneous general merchandise stores 3 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 97 93,416 13,802 646
4531 Florists 11 3,860 702 44
4532 Office supplies, stationery, & gift stores 34 43,863 6,287 311
45321 Office supplies & stationery stores 12 31,413 4,460 169
45322 Gift, novelty, & souvenir stores 22 12,450 1,827 142
4533 Used merchandise stores 12 5,181 1,039 71
4539 Other miscellaneous store retailers 40 40,512 5,774 220
45391 Pet & pet supplies stores 5 7,433 984 60
45392 Art dealers 7 1,417 268 16
45393 Manufactured (mobile) home dealers 3 D D (20-99)
45399 All other miscellaneous store retailers 25 D D (100-249)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 31 53,117 9,367 359
4541 Electronic shopping & mail-order houses 10 D D (20-99)
4542 Vending machine operators 1 D D (20-99)
4543 Direct selling establishments 20 D D (100-249)
454312 Liquefied petroleum gas (bottled gas) dealers 1 D D (1-19)
45439 Other direct selling establishments 19 22,646 3,679 189


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012