U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Sunnyvale city, CA     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 316 1,395,768 150,369 5,389
441 Motor vehicle & parts dealers 34 447,998 47,674 1,034
442 Furniture & home furnishings stores 10 14,785 1,831 102
443 Electronics & appliance stores 29 45,288 8,290 189
444 Building material & garden equipment & supplies dealers 19 93,766 13,947 485
445 Food & beverage stores 62 269,430 28,581 1,219
446 Health & personal care stores 21 65,533 7,601 429
447 Gasoline stations 28 73,690 3,340 167
448 Clothing & clothing accessories stores 35 34,708 4,949 283
451 Sporting goods, hobby, book, & music stores 18 44,843 5,497 227
452 General merchandise stores 6 217,991 17,645 765
453 Miscellaneous store retailers 35 49,694 4,470 270
454 Nonstore retailers 19 38,042 6,544 219

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 34 447,998 47,674 1,034
4411 Automobile dealers 16 415,500 42,082 850
44111 New car dealers 13 412,192 41,916 844
4412 Other motor vehicle dealers 5 14,261 1,878 52
44121 Recreational vehicle dealers 2 D D (1-19)
44122 Motorcycle, boat, & other motor vehicle dealers 3 D D (20-99)
441221 Motorcycle dealers 3 D D (20-99)
4413 Automotive parts, accessories, & tire stores 13 18,237 3,714 132
44131 Automotive parts & accessories stores 6 10,003 2,043 85
44132 Tire dealers 7 8,234 1,671 47

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 10 14,785 1,831 102
4421 Furniture stores 4 6,007 632 20
4422 Home furnishings stores 6 8,778 1,199 82
44229 Other home furnishings stores 6 8,778 1,199 82
442299 All other home furnishings stores 5 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 29 45,288 8,290 189
44311 Appliance, television, & other electronics stores 11 D D (20-99)
443112 Radio, television, & other electronics stores 10 D D (20-99)
44312 Computer & software stores 16 26,252 5,579 110
44313 Camera & photographic supplies stores 2 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 19 93,766 13,947 485
4441 Building material & supplies dealers 16 D D (250-499)
44411 Home centers 1 D D (100-249)
44412 Paint & wallpaper stores 2 D D (1-19)
44413 Hardware stores 4 27,533 5,341 178
44419 Other building material dealers 9 D D (20-99)
4442 Lawn & garden equipment & supplies stores 3 D D (20-99)
44422 Nursery, garden center, & farm supply stores 3 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 62 269,430 28,581 1,219
4451 Grocery stores 39 252,503 27,124 1,090
44511 Supermarkets & other grocery (except convenience) stores 30 239,919 26,014 1,022
44512 Convenience stores 9 12,584 1,110 68
4452 Specialty food stores 14 12,422 1,142 110

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 21 65,533 7,601 429
44611 Pharmacies & drug stores 11 61,486 6,612 386
44612 Cosmetics, beauty supplies, & perfume stores 2 D D (1-19)
44619 Other health & personal care stores 5 2,430 506 20
446191 Food (health) supplement stores 3 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 28 73,690 3,340 167
44711 Gasoline stations with convenience stores 15 43,063 1,861 100
44719 Other gasoline stations 13 30,627 1,479 67

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 35 34,708 4,949 283
4481 Clothing stores 18 25,795 3,128 203
44812 Women's clothing stores 7 9,927 1,024 112
44813 Children's & infants' clothing stores 1 D D (20-99)
4482101 Men's shoe stores 1 D D (1-19)
4483 Jewelry, luggage, & leather goods stores 10 5,282 1,174 43
44831 Jewelry stores 10 5,282 1,174 43

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 18 44,843 5,497 227
4511 Sporting goods, hobby, & musical instrument stores 9 29,932 3,302 137
45111 Sporting goods stores 5 15,431 1,824 101
4511101 General-line sporting goods stores 3 D D (20-99)
45112 Hobby, toy, & game stores 1 D D (1-19)
45113 Sewing, needlework, & piece goods stores 2 D D (1-19)
45114 Musical instrument & supplies stores 1 D D (1-19)
4512 Book, periodical, & music stores 9 14,911 2,195 90
45121 Book stores & news dealers 5 9,263 1,341 34
451211 Book stores 4 D D (20-99)
4512111 Book stores, general 2 D D (1-19)
4512112 Specialty book stores 2 D D (20-99)
45122 Prerecorded tape, compact disc, & record stores 4 5,648 854 56

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 6 217,991 17,645 765
45210009 Department stores (incl leased depts) 3 D D (500-999)
452111 Department stores (expt discount dept stores) 2 D D (250-499)
4529 Other general merchandise stores 3 D D (250-499)
45291 Warehouse clubs & supercenters 1 D D (250-499)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 35 49,694 4,470 270
4531 Florists 9 3,601 601 28
4532 Office supplies, stationery, & gift stores 11 11,558 1,287 80
45321 Office supplies & stationery stores 3 D D (20-99)
45322 Gift, novelty, & souvenir stores 8 D D (20-99)
4539 Other miscellaneous store retailers 13 D D (100-249)
45391 Pet & pet supplies stores 2 D D (20-99)
45393 Manufactured (mobile) home dealers 2 D D (1-19)
45399 All other miscellaneous store retailers 9 7,687 1,473 103

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 19 38,042 6,544 219
4541 Electronic shopping & mail-order houses 10 D D (20-99)
4542 Vending machine operators 2 D D (20-99)
4543 Direct selling establishments 7 20,319 4,147 113
45439 Other direct selling establishments 7 20,319 4,147 113


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012