2002 Economic Census: Retail Trade - Santa Cruz County, CA

U.S. Department of Commerce

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More data	NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
	44-45	Retail trade	979	2,618,480	278,683	12,714
	441	Motor vehicle & parts dealers	87	647,834	47,262	1,304
	442	Furniture & home furnishings stores	60	63,374	9,949	396
	443	Electronics & appliance stores	40	67,562	7,350	295
	444	Building material & garden equipment & supplies dealers	86	246,921	33,576	1,158
	445	Food & beverage stores	145	521,018	62,475	2,861
	446	Health & personal care stores	67	228,359	27,900	1,521
	447	Gasoline stations	63	147,157	6,913	386
	448	Clothing & clothing accessories stores	143	109,842	15,458	1,124
	451	Sporting goods, hobby, book, & music stores	79	95,910	12,343	979
	452	General merchandise stores	15	318,731	26,430	1,253
	453	Miscellaneous store retailers	139	114,097	19,697	1,073
	454	Nonstore retailers	55	57,675	9,330	364

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

More
data

NAICS
code

Description

Estab-
lish-
ments

Sales
($1,000)

Annual
payroll
($1,000)

Paid
employees

44-45

Retail trade

979

2,618,480

278,683

12,714

441

Motor vehicle & parts dealers

647,834

47,262

1,304

442

Furniture & home furnishings stores

63,374

9,949

396

443

Electronics & appliance stores

67,562

7,350

295

444

Building material & garden equipment & supplies dealers

246,921

33,576

1,158

445

Food & beverage stores

145

521,018

62,475

2,861

446

Health & personal care stores

228,359

27,900

1,521

447

Gasoline stations

147,157

6,913

386

448

Clothing & clothing accessories stores

143

109,842

15,458

1,124

451

Sporting goods, hobby, book, & music stores

95,910

12,343

979

452

General merchandise stores

318,731

26,430

1,253

453

Miscellaneous store retailers

139

114,097

19,697

1,073

454

Nonstore retailers

57,675

9,330

364

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
441	Motor vehicle & parts dealers	87	647,834	47,262	1,304
4411	Automobile dealers	23	543,827	32,774	742
44111	New car dealers	13	D	D	(500-999)
44112	Used car dealers	10	D	D	(20-99)
4412	Other motor vehicle dealers	18	58,402	6,122	216
44121	Recreational vehicle dealers	3	D	D	(20-99)
44122	Motorcycle, boat, & other motor vehicle dealers	15	D	D	(100-249)
441221	Motorcycle dealers	8	29,374	3,434	122
441222	Boat dealers	4	D	D	(20-99)
441229	All other motor vehicle dealers	3	D	D	(1-19)
4413	Automotive parts, accessories, & tire stores	46	45,605	8,366	346
44131	Automotive parts & accessories stores	34	34,182	6,268	265
44132	Tire dealers	12	11,423	2,098	81
442	Furniture & home furnishings stores	60	63,374	9,949	396
4421	Furniture stores	16	18,328	2,380	86
4422	Home furnishings stores	44	45,046	7,569	310
44221	Floor covering stores	17	23,139	3,851	116
44229	Other home furnishings stores	27	21,907	3,718	194
442291	Window treatment stores	2	D	D	(20-99)
442299	All other home furnishings stores	25	D	D	(100-249)
443	Electronics & appliance stores	40	67,562	7,350	295
44311	Appliance, television, & other electronics stores	29	56,169	5,775	224
443111	Household appliance stores	9	14,602	1,069	52
443112	Radio, television, & other electronics stores	20	41,567	4,706	172
44312	Computer & software stores	8	D	D	(20-99)
44313	Camera & photographic supplies stores	3	D	D	(20-99)
444	Building material & garden equipment & supplies dealers	86	246,921	33,576	1,158
4441	Building material & supplies dealers	63	223,113	29,342	979
44411	Home centers	4	D	D	(20-99)
44412	Paint & wallpaper stores	8	D	D	(20-99)
44413	Hardware stores	13	47,809	4,746	291
44419	Other building material dealers	38	148,019	20,594	551
4442	Lawn & garden equipment & supplies stores	23	23,808	4,234	179
44422	Nursery, garden center, & farm supply stores	20	22,875	4,040	170
445	Food & beverage stores	145	521,018	62,475	2,861
4451	Grocery stores	80	473,658	55,867	2,450
44511	Supermarkets & other grocery (except convenience) stores	67	462,110	54,688	2,369
44512	Convenience stores	13	11,548	1,179	81
4452	Specialty food stores	32	20,986	4,367	262
4453	Beer, wine, & liquor stores	33	26,374	2,241	149
446	Health & personal care stores	67	228,359	27,900	1,521
44611	Pharmacies & drug stores	32	186,874	21,282	1,060
44612	Cosmetics, beauty supplies, & perfume stores	13	5,052	813	103
44613	Optical goods stores	5	2,461	530	26
44619	Other health & personal care stores	17	33,972	5,275	332
446191	Food (health) supplement stores	10	28,148	4,038	304
446199	All other health & personal care stores	7	5,824	1,237	28
447	Gasoline stations	63	147,157	6,913	386
44711	Gasoline stations with convenience stores	42	105,742	4,674	255
44719	Other gasoline stations	21	41,415	2,239	131
448	Clothing & clothing accessories stores	143	109,842	15,458	1,124
4481	Clothing stores	89	75,733	9,890	771
44811	Men's clothing stores	6	4,948	753	38
44812	Women's clothing stores	35	D	D	(100-249)
44813	Children's & infants' clothing stores	6	D	D	(20-99)
44814	Family clothing stores	26	38,422	4,105	316
44815	Clothing accessories stores	5	D	D	(20-99)
44819	Other clothing stores	11	10,954	1,452	119
4482	Shoe stores	27	17,024	2,421	169
4482101	Men's shoe stores	1	D	D	(1-19)
4482102	Women's shoe stores	5	D	D	(20-99)
4482104	Family shoe stores	15	9,963	1,376	91
4482105	Athletic footwear stores	6	4,048	436	35
4483	Jewelry, luggage, & leather goods stores	27	17,085	3,147	184
44831	Jewelry stores	26	D	D	(100-249)
44832	Luggage & leather goods stores	1	D	D	(1-19)
451	Sporting goods, hobby, book, & music stores	79	95,910	12,343	979
4511	Sporting goods, hobby, & musical instrument stores	54	65,539	8,361	642
45111	Sporting goods stores	35	42,308	5,514	391
4511101	General-line sporting goods stores	10	19,995	2,239	142
4511102	Specialty-line sporting goods stores	25	22,313	3,275	249
45112	Hobby, toy, & game stores	6	11,760	1,206	121
45113	Sewing, needlework, & piece goods stores	7	6,392	940	87
45114	Musical instrument & supplies stores	6	5,079	701	43
4512	Book, periodical, & music stores	25	30,371	3,982	337
45121	Book stores & news dealers	15	18,912	2,771	239
451211	Book stores	14	D	D	(100-249)
4512111	Book stores, general	11	17,348	2,562	193
4512112	Specialty book stores	2	D	D	(1-19)
4512113	College book stores	1	D	D	(20-99)
45122	Prerecorded tape, compact disc, & record stores	10	11,459	1,211	98
452	General merchandise stores	15	318,731	26,430	1,253
4521	Department stores	9	D	D	(500-999)
45210009	Department stores (incl leased depts)	9	D	D	(500-999)
452111	Department stores (expt discount dept stores)	5	D	D	(500-999)
452112	Discount department stores	4	D	D	(250-499)
4529	Other general merchandise stores	6	D	D	(250-499)
45291	Warehouse clubs & supercenters	1	D	D	(100-249)
45299	All other general merchandise stores	5	D	D	(20-99)
4529904	Miscellaneous general merchandise stores	2	D	D	(20-99)
453	Miscellaneous store retailers	139	114,097	19,697	1,073
4531	Florists	27	7,904	1,675	134
4532	Office supplies, stationery, & gift stores	41	54,478	8,628	453
45321	Office supplies & stationery stores	8	34,502	4,503	184
45322	Gift, novelty, & souvenir stores	33	19,976	4,125	269
4533	Used merchandise stores	23	11,804	3,142	219
4539	Other miscellaneous store retailers	48	39,911	6,252	267
45391	Pet & pet supplies stores	11	13,091	1,427	83
45392	Art dealers	5	1,806	159	10
45399	All other miscellaneous store retailers	30	D	D	(100-249)
454	Nonstore retailers	55	57,675	9,330	364
4541	Electronic shopping & mail-order houses	24	26,391	5,015	141
4543	Direct selling establishments	28	30,006	4,000	205
45431	Fuel dealers	5	16,134	1,322	47
454311	Heating oil dealers	1	D	D	(1-19)
454312	Liquefied petroleum gas (bottled gas) dealers	2	D	D	(20-99)
454319	Other fuel dealers	2	D	D	(1-19)
45439	Other direct selling establishments	23	13,872	2,678	158

Retail Trade - by industry