Industry Statistics Sampler
NAICS 453220
Gift, novelty, and souvenir stores

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees

44-45	Retail trade	1,114,637	3,056,421,997	302,113,581	14,647,675
453	Miscellaneous store retailers	129,464	90,811,742	12,835,393	792,361
4532	Office supplies, stationery, & gift stores	44,356	36,618,807	4,645,585	318,087
45322	Gift, novelty, & souvenir stores	35,795	16,001,184	2,431,415	206,706
453220	Gift, novelty, & souvenir stores	35,795	16,001,184	2,431,415	206,706

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Sales ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Sales ($1,000)

44-45	Retail trade	2,953,629	3,134,317,733	1,838,992	62.3	77,895,736	2.5	1,114,637	3,056,421,997
453	Miscellaneous store retailers	467,205	104,162,014	337,741	72.3	13,350,272	12.8	129,464	90,811,742
4532	Office supplies, stationery, & gift stores	126,964	39,164,320	82,608	65.1	2,545,513	6.5	44,356	36,618,807
45322	Gift, novelty, & souvenir stores	111,872	18,162,142	76,077	68.0	2,160,958	11.9	35,795	16,001,184
453220	Gift, novelty, & souvenir stores	111,872	18,162,142	76,077	68.0	2,160,958	11.9	35,795	16,001,184

Definition: NAICS 453220 Gift, novelty, and souvenir stores

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Cross-References. Establishments primarily engaged in--

Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores; and
Retailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores.

Historical comparability

NAICS 453220, Gift, novelty, and souvenir stores, is comparable between 2002 and 1997.

In comparisons with data before 1997, 1997 NAICS 453220 is comparable to SIC 5947. See the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees

453220	Gift, novelty, & souvenir stores	2002	35,795	16,001,184	2,431,415	206,706
		1997	37,285	14,497,296	2,056,666	208,371
		% change	-4.0	10.4	18.2	-0.8

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Snapshot

Geographic Distribution -- Gift, novelty, and souvenir stores: 2002

Data for the Retail trade sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Sales
($1,000)

Sales
% of
U.S.

Sales
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

35,795

16,001,184

100.00

2,431,415

206,706

California

3,641

1,962,915

12.27

299,237

22,413

New York

2,397

1,137,149

7.11

157,807

11,900

Florida

2,193

1,107,578

6.92

155,928

13,101

Texas

2,142

916,900

5.73

142,838

12,134

Pennsylvania

1,563

691,919

4.32

104,886

9,776

Illinois

1,394

686,135

4.29

97,917

9,418

Ohio

1,321

555,767

3.47

85,835

8,245

New Jersey

1,072

554,156

3.46

81,283

6,500

Georgia

828

446,639

2.79

60,171

5,333

Virginia

946

426,703

2.67

68,015

5,783

Massachusetts

882

420,788

2.63

70,888

5,291

North Carolina

1,032

402,427

2.51

62,841

5,513

Minnesota

813

353,867

2.21

57,564

5,184

Washington

842

343,350

2.15

57,787

4,352

Indiana

745

317,252

1.98

50,157

4,929

Maryland

614

316,425

1.98

48,890

4,299

Colorado

782

299,912

1.87

47,693

4,075

Missouri

745

293,996

1.84

48,743

4,370

Tennessee

707

284,780

1.78

44,348

3,501

Wisconsin

845

275,601

1.72

43,496

4,409

Nevada

363

261,486

1.63

121

38,132

2,520

Hawaii

390

221,276

1.38

179

27,489

1,937

Louisiana

475

214,755

1.34

31,493

2,851

South Carolina

557

206,914

1.29

33,626

2,767

Connecticut

382

194,842

1.22

31,627

2,557

Oregon

506

177,626

1.11

28,826

2,365

Alabama

438

146,214

0.91

22,749

2,164

Iowa

475

143,419

0.90

22,468

2,706

Kentucky

414

133,545

0.83

19,649

2,113

Kansas

371

128,940

0.81

19,925

2,141

Oklahoma

383

124,939

0.78

19,076

1,966

Alaska

202

116,114

0.73

181

16,707

781

Utah

269

113,047

0.71

17,561

1,511

Arkansas

327

96,312

0.60

16,448

1,819

Maine

329

92,185

0.58

14,593

1,105

New Mexico

265

91,677

0.57

16,006

1,268

Nebraska

249

89,100

0.56

15,061

1,535

Mississippi

261

86,639

0.54

12,365

1,303

Montana

200

83,704

0.52

15,665

904

Rhode Island

149

67,330

0.42

11,234

896

West Virginia

190

59,057

0.37

8,447

961

South Dakota

161

58,696

0.37

8,967

787

Vermont

146

56,939

0.36

9,667

731

Delaware

113

53,704

0.34

7,872

763

Idaho

157

44,126

0.28

6,795

719

North Dakota

100

36,042

0.23

6,583

635

Wyoming

106

34,921

0.22

5,285

391

All other states, including those below

2,313

1,073,376

6.71

160,775

13,984

Michigan

1,297

(5000-9999)

Arizona

648

(2500-4999)

New Hampshire

273

(1000-2499)

District of Columbia

(250-499)

Products Lines for Gift, novelty, and souvenir stores
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
20000	Industry total	16,001,184	100.00
20380	Kitchenware & home furnishings	1,952,552	12.20
20460	Toys, hobby goods, & games	555,075	3.47
20400	Jewelry, incl watches, watch attach, novelty jewelry, etc	471,034	2.94
	-Other	13,022,523	81.38

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Gift, novelty, and souvenir stores
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-44SL-LS	Product Lines	Product Lines by Kind of Business	US, states, metros
EC02-44SL-LS	Product Lines	Kinds of Business by Broad Product Line	US, states, metros
EC02-44SS-SZ	Establishment and Firm Size	Sales Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Sales Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-44SX-SB	Miscellaneous Subjects	Sales by Class of Customer	US
EC02-44I-03	Industry Series	Preliminary data now superseded	US
EC02-44A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 453220
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Nonemployer Statistics	Annual	Number of establishments and sales of firms with no paid employees	US, states, metro areas, counties
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas