Industry Statistics Sampler
NAICS 4541
Electronic shopping and mail-order houses

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Definition	Data from the Economic Census					Annual, monthly data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees

44-45	Retail trade	1,114,637	3,056,421,997	302,113,581	14,647,675
454	Nonstore retailers	54,921	172,864,966	17,094,498	571,438
4541	Electronic shopping & mail-order houses	15,910	120,728,725	8,929,933	269,252
45411	Electronic shopping & mail-order houses	15,910	120,728,725	8,929,933	269,252

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Sales ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Sales ($1,000)

44-45	Retail trade	2,953,629	3,134,317,733	1,838,992	62.3	77,895,736	2.5	1,114,637	3,056,421,997
454	Nonstore retailers	897,741	189,534,784	842,820	93.9	16,669,818	8.8	54,921	172,864,966
4541	Electronic shopping & mail-order houses	64,405	122,312,749	48,495	75.3	1,584,024	1.3	15,910	120,728,725
45411	Electronic shopping & mail-order houses	64,405	122,312,749	48,495	75.3	1,584,024	1.3	15,910	120,728,725

Definition: NAICS 4541 Electronic shopping and mail-order houses

This industry comprises establishments primarily engaged in retailing all types of merchandise using non-store means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Cross-References. Establishments primarily engaged in--

Store retailing or a combination of store retailing and non-store retailing in the same establishment--are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;

Facilitating business to business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets; and
Providing telemarketing (e.g., telephone marketing) services for others--are classified in Industry 56142, Telephone Call Centers.

Historical comparability

Almost Comparable NAICS 4541, Electronic shopping and mail-order houses, is close, but not quite comparable between 2002 and 1997. See the Bridge Between 2002 NAICS and 1997 NAICS for changes to constituent industries.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

In the following table, both 1997 and 2002 data are classified by 1997 NAICS, so that the two years are comparable.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees

4541	Electronic shopping & mail-order houses	2002	15,910	120,728,725	8,929,933	269,252
		1997	10,013	r 69,031,813	5,743,431	218,406
		% change	58.9	74.9	55.5	23.3

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Snapshot

Geographic Distribution -- Electronic shopping and mail-order houses: 2002

Data for the Retail trade sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Sales
($1,000)

Sales
% of
U.S.

Sales
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

15,910

120,728,725

100.00

419

8,929,933

269,252

California

2,469

13,406,980

11.11

383

1,526,163

32,394

Illinois

627

10,345,225

8.57

821

602,700

15,134

Texas

835

9,165,697

7.59

421

366,796

11,886

Florida

1,256

8,566,364

7.10

514

567,385

18,791

Pennsylvania

596

8,216,671

6.81

667

609,012

17,064

Ohio

536

6,831,007

5.66

598

397,334

14,527

New Jersey

492

6,142,243

5.09

716

303,199

9,178

New York

1,276

5,733,937

4.75

299

573,755

15,935

Washington

421

4,657,234

3.86

767

179,476

6,278

Wisconsin

298

3,545,671

2.94

652

392,349

13,782

Indiana

233

3,216,933

2.66

523

245,964

8,531

Nevada

154

3,064,914

2.54

1,413

101,079

3,468

Minnesota

357

2,872,536

2.38

572

305,814

8,308

Missouri

306

2,678,828

2.22

472

173,918

6,994

Massachusetts

371

2,532,050

2.10

394

216,721

7,036

Connecticut

259

2,389,583

1.98

691

206,611

5,349

Michigan

405

2,287,764

1.89

228

138,336

4,370

Virginia

358

2,208,388

1.83

303

195,463

7,327

North Carolina

404

1,796,435

1.49

216

167,976

6,074

Nebraska

1,637,295

1.36

948

96,935

3,992

Tennessee

257

1,570,352

1.30

271

135,191

4,092

Georgia

407

1,506,200

1.25

175

148,512

4,690

Maryland

292

1,253,572

1.04

230

107,511

3,205

Utah

182

1,232,948

1.02

530

88,760

3,080

New Hampshire

142

1,199,233

0.99

941

90,064

2,370

Oregon

274

1,149,314

0.95

326

82,063

2,644

Colorado

377

998,876

0.83

222

133,529

4,529

New Mexico

102

968,796

0.80

522

39,951

1,438

Alabama

147

938,260

0.78

210

59,549

1,981

Maine

113

755,398

0.63

583

49,264

2,405

Iowa

153

659,178

0.55

225

51,384

1,968

Kentucky

150

548,142

0.45

134

59,239

2,116

Kansas

154

447,912

0.37

165

38,269

1,497

Louisiana

113

437,314

0.36

24,345

810

West Virginia

415,577

0.34

230

24,624

927

Arkansas

350,550

0.29

130

18,170

903

Vermont

286,339

0.24

465

34,056

1,074

South Carolina

132

239,863

0.20

31,821

1,284

North Dakota

176,023

0.15

278

14,328

522

Oklahoma

130

170,112

0.14

21,201

790

Delaware

154,992

0.13

192

13,275

419

Wyoming

151,704

0.13

304

14,010

576

Idaho

78,605

0.07

8,342

454

Mississippi

59,577

0.05

6,911

334

Hawaii

51,177

0.04

4,112

198

Montana

40,977

0.03

4,185

220

Alaska

20,430

0.02

2,321

104

All other states, including those below

458

3,571,549

2.96

257,960

8,204

Arizona

330

(2500-4999)

South Dakota

(2500-4999)

Rhode Island

(1000-2499)

District of Columbia

(100-249)

Products Lines for Electronic shopping and mail-order houses
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
20000	Industry total	120,728,72	100.00
20160	Drugs, health aids, beauty aids, including cosmetics	29,618,519	24.53
20370	Computer hardware, software, & supplies	19,530,439	16.18
20220	Women's, juniors', & misses' wear	7,977,784	6.61
	-Other	63,601,983	52.68

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Electronic shopping and mail-order houses
Series number	Title	Contents	Geography
EC02-00C-BDG	Bridge Between NAICS 2002 and NAICS 1997	Relationships between NAICS 1997 and NAICS 2002 for those industries redefined	US
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-44SL-LS	Product Lines	Product Lines by Kind of Business	US, states, metros
EC02-44SL-LS	Product Lines	Kinds of Business by Broad Product Line	US, states, metros
EC02-44SS-SZ	Establishment and Firm Size	Sales Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Sales Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-44SX-SB	Miscellaneous Subjects	Sales by Class of Customer	US
EC02-44I-21	Industry Series	Preliminary data now superseded	US
EC02-44A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 4541
Title (with link to data)	Frequency	Contents	Geography
Advance Monthly Sales for Retail and Food Services	Monthly	Estimated monthly sales for retail and food services, adjusted and unadjusted for seasonal variations.	US
Annual Retail Trade Survey: 1992 to [latest year]	Annual	Sales by year, starting with 1992	US
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
E-Commerce Statistics	Annual	Total sales and e-commerce sales, receipts or value of shipments	US
Monthly Retail Trade Survey	Monthly	Monthly sales for retail and food services, adjusted and unadjusted for seasonal variations	US
Monthly Retail Trade Survey: 1992 to [latest year]	Monthly	Monthly sales for retail and food services back to 1992	US
Nonemployer Statistics	Annual	Number of establishments and sales of firms with no paid employees	US, states, metro areas, counties
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas