Industry Statistics Sampler
NAICS 4543
Direct selling establishments

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees

44-45	Retail trade	1,114,637	3,056,421,997	302,113,581	14,647,675
454	Nonstore retailers	54,921	172,864,966	17,094,498	571,438
4543	Direct selling establishments	33,090	45,087,735	6,771,428	241,666
45431	Fuel dealers	11,079	23,609,510	3,099,852	98,574
45439	Other direct selling establishments	22,011	21,478,225	3,671,576	143,092

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Sales ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Sales ($1,000)

44-45	Retail trade	2,953,629	3,134,317,733	1,838,992	62.3	77,895,736	2.5	1,114,637	3,056,421,997
454	Nonstore retailers	897,741	189,534,784	842,820	93.9	16,669,818	8.8	54,921	172,864,966
4543	Direct selling establishments	794,364	59,226,043	761,274	95.8	14,138,308	23.9	33,090	45,087,735
45431	Fuel dealers	14,557	23,987,839	3,478	23.9	378,329	1.6	11,079	23,609,510
45439	Other direct selling establishments	779,807	35,238,204	757,796	97.2	13,759,979	39.0	22,011	21,478,225

Definition: NAICS 4543 Direct selling establishments

This industry group comprises establishments primarily engaged in nonstore retailing (except electronic, mail-order, or vending machine sales). These establishments typically go to the customers' location rather than the customer coming to them (e.g., door-to-door sales, home parties). Examples of establishments in this industry are home delivery newspaper routes; home delivery of heating oil, liquefied petroleum (LP) gas, and other fuels; locker meat provisioners; frozen food and freezer plan providers; coffee-break services providers; and bottled water or water softener services.

Historical comparability

NAICS 4543, Direct selling establishments, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

Comparable statistics are not available between 1997 and 2002.

See maps in
Industry
Snapshot

Geographic Distribution -- Direct selling establishments: 2002

Data for the Retail trade sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Sales
($1,000)

Sales
% of
U.S.

Sales
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

33,090

45,087,735

100.00

156

6,771,428

241,666

New York

2,349

4,529,660

10.05

236

677,583

19,964

California

2,543

3,381,993

7.50

559,165

19,561

Pennsylvania

1,644

3,018,511

6.69

245

433,056

14,874

Illinois

1,257

2,312,808

5.13

184

298,918

10,432

Texas

1,909

2,010,845

4.46

327,798

12,658

Massachusetts

1,050

2,003,601

4.44

312

346,576

9,619

New Jersey

985

1,747,742

3.88

204

278,705

8,164

Florida

1,913

1,645,005

3.65

280,045

11,201

Michigan

1,057

1,426,006

3.16

142

195,901

7,012

North Carolina

1,096

1,420,773

3.15

171

186,757

7,610

Ohio

1,066

1,317,899

2.92

115

197,975

7,280

Connecticut

574

1,231,308

2.73

356

235,315

6,285

Maryland

602

1,224,049

2.71

225

175,357

5,717

Minnesota

809

1,212,101

2.69

241

175,474

6,051

Virginia

867

1,196,048

2.65

164

181,000

7,261

Indiana

782

1,031,283

2.29

168

146,909

5,722

Maine

421

922,298

2.05

711

108,380

4,041

Wisconsin

803

902,111

2.00

166

128,825

4,853

Missouri

867

801,669

1.78

141

127,310

4,827

Georgia

812

755,128

1.67

130,068

5,242

Washington

718

745,894

1.65

123

118,603

4,454

Iowa

526

714,049

1.58

243

80,161

3,223

New Hampshire

245

640,185

1.42

503

99,529

2,929

Colorado

625

621,434

1.38

138

99,486

4,099

Tennessee

519

562,500

1.25

80,574

3,639

Alabama

507

548,674

1.22

123

73,532

3,129

Nebraska

307

500,639

1.11

290

44,736

2,055

Oregon

418

461,341

1.02

131

53,949

2,191

Louisiana

401

421,842

0.94

68,960

2,841

Vermont

208

410,135

0.91

666

58,524

1,832

Kentucky

413

403,206

0.89

58,266

2,516

South Carolina

490

393,484

0.87

68,283

2,998

Kansas

403

390,309

0.87

144

52,596

2,138

Oklahoma

421

377,633

0.84

108

59,539

2,624

Utah

273

308,147

0.68

132

48,377

2,348

Arkansas

353

305,429

0.68

113

44,012

1,910

Nevada

242

299,280

0.66

138

50,299

1,748

Mississippi

336

288,695

0.64

101

48,751

2,182

Alaska

127

263,106

0.58

411

29,074

868

New Mexico

254

244,770

0.54

132

35,882

1,570

Idaho

239

216,322

0.48

161

28,370

1,148

North Dakota

170

190,671

0.42

301

20,781

946

West Virginia

146

183,185

0.41

102

22,710

955

Delaware

117

161,659

0.36

201

29,194

949

Montana

197

151,236

0.34

166

20,206

1,033

Hawaii

106,163

0.24

15,357

606

Wyoming

109

99,328

0.22

199

13,709

580

All other states, including those below

829

987,581

2.19

156,851

5,781

Arizona

452

(2500-4999)

Rhode Island

168

(1000-2499)

South Dakota

187

(1000-2499)

District of Columbia

(100-249)

Products Lines for Direct selling establishments
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
20000	Industry total	45,087,735	100.00
20780	Household fuels, including oil, LP gas, wood, coal	18,176,747	40.31
20100	Groceries & other foods for human consumption off the premises	6,304,606	13.98
20720	Automotive fuels	2,842,593	6.30
	-Other	17,763,789	39.40

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Direct selling establishments
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-44SL-LS	Product Lines	Product Lines by Kind of Business	US, states, metros
EC02-44SL-LS	Product Lines	Kinds of Business by Broad Product Line	US, states, metros
EC02-44SS-SZ	Establishment and Firm Size	Sales Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Sales Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-44SX-SB	Miscellaneous Subjects	Sales by Class of Customer	US
EC02-44A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 4543
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Nonemployer Statistics	Annual	Number of establishments and sales of firms with no paid employees	US, states, metro areas, counties
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas