Industry Statistics Sampler
NAICS 511191
Greeting card publishers

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

51	Information	137,678	891,845,956	194,670,163	3,736,061
511	Publishing industries (except Internet)	32,287	242,216,369	65,680,724	1,089,585
5111	Newspaper, periodical, book, & directory publishers	22,334	138,710,521	30,745,775	732,877
51119	Other publishers	992	7,501,619	1,083,372	26,580
511191	Greeting card publishers	118	5,355,731	633,123	15,707

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Revenue ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Revenue ($1,000)
N = Not available
51	Information	370,376	899,396,034	232,698	62.8	7,550,078	0.8	137,678	891,845,956
511	Publishing industries (except Internet)	101,683	244,196,180	69,396	68.2	1,979,811	0.8	32,287	242,216,369
5111	Newspaper, periodical, book, & directory publishers	N	N	N	N	N	N	22,334	138,710,521
51119	Other publishers	N	N	N	N	N	N	992	7,501,619
511191	Greeting card publishers	N	N	N	N	N	N	118	5,355,731

Definition: NAICS 511191 Greeting card publishers

This U.S. industry comprises establishments primarily engaged in publishing greeting cards.

Cross-References. Establishments primarily engaged in--

Publishing greeting cards exclusively on the Internet--are classified in Industry 516110, Internet Publishing and Broadcasting; and
Printing greeting cards without publishing--are classified in Industry 323110, Printing.

Historical Comparability - Bridge Between 2002 NAICS and 1997 NAICS

Figures to the left of 1997 NAICS codes indicate the percent of 2002 receipts (as classified by 1997 NAICS) represented by that part; and link to a complementary table where other parts of the 1997 NAICS are shown. Table description discusses features and symbols.
2002 NAICS code	1997 NAICS code	Pt.	Description	Estab- lish- ments	Receipts		Annual payroll ($1,000)	Paid employees	Link to SIC (1997 data)

2002 NAICS code	1997 NAICS code	Pt.	Description	Estab- lish- ments	($1,000)	(Pct)	Annual payroll ($1,000)	Paid employees	Link to SIC (1997 data)
511191			Greeting card publishers	118	5,355,731	100.0	633,123	15,707
99% of	511191		Greeting card publishers (Except Internet publishers)	118	5,355,731	100.0	633,123	15,707

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

511191	Greeting card publishers	2002	123	5,396,914	644,685	15,912
		1997	106	5,338,986	628,432	20,518
		% change	16.0	1.1	2.6	-22.4

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Snapshot

Geographic Distribution -- Greeting card publishers: 2002

Data for the Information sector are published for the U.S., states, metropolitan areas, counties, and places.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

118

5,355,731

100.00

633,123

15,707

California

19,055

0.36

4,811

179

New York

12,935

0.24

4,887

146

Minnesota

1,015

0.02

245

All other states, including those below

5,322,726

99.38

623,180

15,371

Arkansas

(2500-4999)

Missouri

(2500-4999)

Kansas

(1000-2499)

Kentucky

(1000-2499)

Ohio

(500-999)

Rhode Island

(500-999)

Colorado

(250-499)

Illinois

(250-499)

Indiana

(250-499)

Maine

(250-499)

Pennsylvania

(250-499)

Georgia

(100-249)

Maryland

(100-249)

Michigan

(100-249)

New Jersey

(100-249)

Tennessee

(100-249)

Texas

(100-249)

Florida

(20-99)

Iowa

(20-99)

Massachusetts

(20-99)

North Carolina

(20-99)

Washington

(20-99)

Wisconsin

(20-99)

Alabama

(1-19)

Connecticut

(1-19)

Hawaii

(1-19)

Nevada

(1-19)

New Hampshire

(1-19)

Oregon

(1-19)

Utah

(1-19)

Products Lines for Greeting card publishers
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	5,355,731	100.00
31750	Greeting cards - Print	3,588,207	67.00
31790	Sale of print ad space, not specified by type of publication	106,819	1.99
	-Other	1,660,705	31.01

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Greeting card publishers
Series number	Title	Contents	Geography
EC02-00C-BDG	Bridge Between NAICS 2002 and NAICS 1997	Relationships between NAICS 1997 and NAICS 2002 for those industries redefined	US
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-51SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-51SS-SZ	Establishment and Firm Size	Receipts Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-51SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-51I-05	Industry Series	Preliminary data now superseded	US
EC02-51A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 511191
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Service Annual Survey: Information Sector Services	Annual	Estimated revenue for employer and nonemployer firms	US
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas