Industry Statistics Sampler
NAICS 512120
Motion picture and video distribution

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

51	Information	137,678	891,845,956	194,670,163	3,736,061
512	Motion picture & sound recording industries	22,458	78,250,368	12,599,117	303,148
5121	Motion picture & video industries	19,074	62,926,611	10,352,661	271,225
51212	Motion picture & video distribution	484	1,161,901	200,426	3,760
512120	Motion picture & video distribution	484	1,161,901	200,426	3,760

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Revenue ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Revenue ($1,000)
N = Not available
51	Information	370,376	899,396,034	232,698	62.8	7,550,078	0.8	137,678	891,845,956
512	Motion picture & sound recording industries	78,417	80,264,384	55,959	71.4	2,014,016	2.5	22,458	78,250,368
5121	Motion picture & video industries	61,206	64,533,168	42,132	68.8	1,606,557	2.5	19,074	62,926,611
51212	Motion picture & video distribution	N	N	N	N	N	N	484	1,161,901
512120	Motion picture & video distribution	N	N	N	N	N	N	484	1,161,901

Definition: NAICS 512120 Motion picture and video distribution

This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, and exhibitors.

Cross-References. Establishments primarily engaged in--

Producing and distributing motion pictures and videos--are classified in Industry 512110, Motion Picture and Video Production;
Merchant wholesale distribution of blank video cassette tapes and discs--are classified in Industry 423690, Other Electronic Parts and Equipment Merchant Wholesalers;
Merchant wholesale distribution of prerecorded video cassette tapes and discs--are classified in Industry 423990, Other Miscellaneous Durable Goods Merchant Wholesalers;
Providing mass duplication and packaging of video tapes--are classified in U.S. Industry 334612, Prerecorded Compact Disc (except Software), Tape, and Record Reproducing;
Providing motion picture footage (via film libraries) to producers--are classified in U.S. Industry 512199, Other Motion Picture and Video Industries;
Renting video tapes and discs to the general public--are classified in Industry 532230, Video Tape and Disc Rental; and
Selling video cassettes and discs to the general public--are classified in Industry 451220, Prerecorded Tape, Compact Disc and Record Stores.

Historical comparability

NAICS 512120, Motion picture and video distribution, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

Comparable statistics are not available between 1997 and 2002.

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Industry
Snapshot

Geographic Distribution -- Motion picture and video distribution: 2002

Data for the Information sector are published for the U.S., states, metropolitan areas, counties, and places.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

484

1,161,901

100.00

4.03

200,426

3,760

All other states, including those below

100.00

24,163

585

California

202

87,030

1,519

Ohio

(250-499)

Missouri

(100-249)

Hawaii

(20-99)

Maryland

(20-99)

Alabama

(1-19)

District of Columbia

(1-19)

Georgia

(1-19)

Idaho

(1-19)

Indiana

(1-19)

Iowa

(1-19)

Kentucky

(1-19)

Louisiana

(1-19)

Maine

(1-19)

Michigan

(1-19)

Minnesota

(1-19)

Nevada

(1-19)

South Carolina

(1-19)

Tennessee

(1-19)

Virginia

(1-19)

New York

41,345

709

Pennsylvania

9,797

182

Illinois

8,724

177

New Jersey

8,371

175

Texas

8,144

128

Florida

4,148

Massachusetts

3,982

North Carolina

1,934

Connecticut

883

Arizona

409

Colorado

436

New Mexico

147

Oregon

Utah

434

Washington

119

Wisconsin

275

Products Lines for Motion picture and video distribution
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	1,161,901	100.00
31990	Distribution of commercial theater motion pictures	515,610	44.38
32030	Distribution of other films & tapes/DVDs ( e.g., direct-to-video)	300,725	25.88
32000	Dist of television programs, excluding commercials & music videos	223,046	19.20
32010	Distribution of commercials	64,578	5.56
	-Other	57,942	4.99

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Motion picture and video distribution
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-51SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-51SS-SZ	Establishment and Firm Size	Receipts Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-51SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-51I-07	Industry Series	Preliminary data now superseded	US
EC02-51A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 512120
Hypertext Tables	Title (with link to data)	Frequency	Contents	Geography
	County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
	Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas