Industry Statistics Sampler NAICS 5161 Internet publishing and broadcasting

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Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus- try Detail	NAICS code	Description		Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees
	51	Information		137,678	891,845,956	194,670,163	3,736,061
	516	Internet publishing & broadcasting		2,057	6,363,468	2,346,256	40,021
	5161	Internet publishing & broadcasting		2,057	6,363,468	2,346,256	40,021
	51611	Internet publishing & broadcasting		2,057	6,363,468	2,346,256	40,021

• Providing Internet access, known as Internet Service Providers--are classified in U.S. Industry 518111, Internet Service Providers;
• Providing both Internet publishing and other print or electronic (e.g., CD-ROM, diskette) editions in the same establishment or using proprietary networks to distribute content--are classified in Subsector 511, Publishing Industries (except Internet) based on the materials produced;
• Operating web search portals--are classified in U.S. Industry 518112, Web Search Portals;
• Providing streaming services on content owned by others--are classified in Industry 518210, Data Processing, Hosting, and Related Services;
• Wholesaling goods on the Internet--are classified in Sector 42, Wholesale Trade;
• Retailing goods on the Internet--are classified in Sector 44-45, Retail Trade; and
• Operating stock brokerages, travel reservation systems, purchasing services, and similar activities using the Internet rather than traditional methods--are classified with the more traditional establishments providing these services.

  NAICS 5161, Internet publishing and broadcasting, has no direct counterpart in 1997 NAICS. See the Bridge Between 2002 NAICS and 1997 NAICS for changes to constituent industries.

In comparisons with data before 1997, 1997 NAICS is comparable to SIC . See the Bridge Between 1997 NAICS and 1987 SIC.

See maps in Industry Snapshot

Geographic Distribution -- Internet publishing and broadcasting: 2002

Data for the Information sector are published for the U.S., states, metropolitan areas, counties, and places.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other Indus- tries	Description		Estab- lish- ments	Receipts ($1,000)	Receipts % of U.S.	Receipts per capita ($)	Annual payroll ($1,000)	Paid employees
	United States		2,057	6,363,468	100.00	22	2,346,256	40,021
	California		441	1,445,405	22.71	41	515,068	8,784
	New York		198	1,041,362	16.36	54	356,269	4,926
	Ohio		47	745,855	11.72	65	277,231	4,223
	Massachusetts		79	346,937	5.45	54	155,058	2,345
	Virginia		81	307,080	4.83	42	130,412	2,607
	New Jersey		70	273,682	4.30	32	67,194	1,086
	Texas		108	236,175	3.71	11	75,823	1,502
	Illinois		96	225,443	3.54	18	91,144	1,667
	Georgia		55	199,503	3.14	23	64,251	1,087
	Florida		154	188,613	2.96	11	56,682	1,196
	Washington		62	176,465	2.77	29	78,749	1,188
	Connecticut		36	152,319	2.39	44	72,018	1,177
	Colorado		50	143,909	2.26	32	74,572	1,245
	Nebraska		12	89,733	1.41	52	27,466	604
	Michigan		35	76,705	1.21	8	24,999	604
	District of Columbia		29	75,929	1.19	131	39,935	566
	Pennsylvania		69	73,105	1.15	6	37,612	612
	Maryland		29	68,795	1.08	13	31,280	585
	Utah		24	63,130	0.99	27	23,603	519
	Minnesota		37	59,345	0.93	12	19,339	374
	Oregon		27	48,568	0.76	14	19,872	240
	Arizona		38	37,239	0.59	7	14,440	308
	Tennessee		25	30,275	0.48	5	17,210	200
	Oklahoma		19	27,743	0.44	8	5,012	149
	North Carolina		30	24,096	0.38	3	7,598	127
	Kentucky		10	21,590	0.34	5	9,565	261
	Kansas		8	20,156	0.32	7	3,770	74
	Nevada		20	16,710	0.26	8	3,674	141
	Indiana		14	14,934	0.23	2	5,277	327
	Delaware		9	13,040	0.20	16	4,383	86
	Wisconsin		15	12,731	0.20	2	3,231	108
	Hawaii		14	10,455	0.16	8	3,664	82
	Missouri		20	10,159	0.16	2	3,306	94
	Louisiana		12	9,307	0.15	2	3,409	61
	Maine		5	7,545	0.12	6	2,317	160
	Idaho		7	6,445	0.10	5	2,194	43
	New Mexico		10	4,587	0.07	2	1,448	37
	Iowa		8	3,643	0.06	1	1,696	51
	Rhode Island		8	2,516	0.04	2	653	30
	Alabama		5	1,802	0.03	0	1,503	40
	South Carolina		6	1,193	0.02	0	533	20
	West Virginia		3	977	0.02	1	294	8
	All other states, including those below		32	48,267	0.76		12,502	477
	Arkansas		8	D			D	(250-499)
	North Dakota		3	D			D	(20-99)
	Alaska		7	D			D	(1-19)
	Mississippi		1	D			D	(1-19)
	Montana		1	D			D	(1-19)
	New Hampshire		4	D			D	(1-19)
	South Dakota		3	D			D	(1-19)
	Vermont		3	D			D	(1-19)
	Wyoming		2	D			D	(1-19)

 

Products Lines for Internet publishing and broadcasting

Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)	Graph
30000	Industry total	6,363,468	100.00
32720	Sale-online ad space:ISP/web srch portl/oth inf serv, exc Int pub	1,202,880	18.90
31920	Databases & oth collections of info - Internet - Subs & sales	1,095,976	17.22
31170	Sale or licensing of rights to content	689,276	10.83
31630	Periodicals - Internet - Sale of ad space:Gen interest periodical	524,863	8.25
31540	Periodicals- Internet - Subs & sales: Gen interest periodicals	454,145	7.14
31870	Directories - Internet - Sale of advertising space	343,632	5.40
31860	Directories - Internet - Subscriptions & sales	338,475	5.32
	-Other	1,714,221	26.94

For more product detail, see the AFF links below for Product Lines

 

Products, Size, and Other Data from the Economic Census -- Internet publishing and broadcasting

Link to pdf	Series number	Title	Link to AFF or Drill-down tables	Contents	Geography
	EC02-00C-BDG	Bridge Between NAICS 2002 and NAICS 1997		Relationships between NAICS 1997 and NAICS 2002 for those industries redefined	US
	EC02-00C-COMP	Comparative Statistics		2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
	EC02-51SL-LS	Product Lines		Product Lines by Kind of Business	US, states
	EC02-51SS-SZ	Establishment and Firm Size		Receipts Size of Establishments	US
	Employment Size of Establishments	US
	Single Unit & Multiunit Firms	US
	Receipts Size of Firms	US
	Employment Size of Firms	US
	Concentration by Largest Firms	US
	Legal Form of Organization	US
	EC02-51SX-SB	Miscellaneous Subjects		Exported Services by Selected Kind of Business	US, states
	EC02-51I-10	Industry Series		Preliminary data now superseded	US
	EC02-51A	Geographic Area Series		Summary Statistics	US, states, counties, metros

Down arrows link to tables in "drill-down" format for easy navigation.

AFF icons link to tables in American FactFinder, which supports further manipulation and downloading.

PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

 

Data from the Other Census Bureau Programs -- NAICS 5161

Hypertext Tables	Title (with link to data)	Frequency	Contents	Geography
	Annual Capital Expenditures Survey	Annual	Capital expenditures for structures and equipment for companies with paid employees	US
	County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
	Nonemployer Statistics	Annual	Number of establishments and sales of firms with no paid employees	US, states, metro areas, counties
	Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas

For more data sets, check a broader NAICS category, such as NAICS 516

 

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