Industry Statistics Sampler
NAICS 516110
Internet publishing and broadcasting

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

51	Information	137,678	891,845,956	194,670,163	3,736,061
516	Internet publishing & broadcasting	2,057	6,363,468	2,346,256	40,021
5161	Internet publishing & broadcasting	2,057	6,363,468	2,346,256	40,021
51611	Internet publishing & broadcasting	2,057	6,363,468	2,346,256	40,021
516110	Internet publishing & broadcasting	2,057	6,363,468	2,346,256	40,021

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Revenue ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Revenue ($1,000)

51	Information	370,376	899,396,034	232,698	62.8	7,550,078	0.8	137,678	891,845,956
516	Internet publishing & broadcasting	12,447	6,540,866	10,390	83.5	177,398	2.7	2,057	6,363,468
5161	Internet publishing & broadcasting	12,447	6,540,866	10,390	83.5	177,398	2.7	2,057	6,363,468
51611	Internet publishing & broadcasting	12,447	6,540,866	10,390	83.5	177,398	2.7	2,057	6,363,468
516110	Internet publishing & broadcasting	12,447	6,540,866	10,390	83.5	177,398	2.7	2,057	6,363,468

Definition: NAICS 516110 Internet publishing and broadcasting

This industry comprises establishments engaged in publishing and/or broadcasting content on the Internet exclusively. These establishments do not provide traditional (non-Internet) versions of the content that they publish or broadcast. Establishments in this industry provide textual, audio, and/or video content of general or specific interest on the Internet.

Cross-References. Establishments primarily engaged in--

Providing Internet access, known as Internet Service Providers--are classified in U.S. Industry 518111, Internet Service Providers;
Providing both Internet publishing and other print or electronic (e.g., CD-ROM, diskette) editions in the same establishment or using proprietary networks to distribute content--are classified in Subsector 511, Publishing Industries (except Internet) based on the materials produced;
Operating web search portals--are classified in U.S. Industry 518112, Web Search Portals;
Providing streaming services on content owned by others--are classified in Industry 518210, Data Processing, Hosting, and Related Services;
Wholesaling goods on the Internet--are classified in Sector 42, Wholesale Trade;
Retailing goods on the Internet--are classified in Sector 44-45, Retail Trade; and
Operating stock brokerages, travel reservation systems, purchasing services, and similar activities using the Internet rather than traditional methods--are classified with the more traditional establishments providing these services.

Historical Comparability - Bridge Between 2002 NAICS and 1997 NAICS

Figures to the left of 1997 NAICS codes indicate the percent of 2002 receipts (as classified by 1997 NAICS) represented by that part; and link to a complementary table where other parts of the 1997 NAICS are shown. Table description discusses features and symbols.
2002 NAICS code	1997 NAICS code	Pt.	Description	Estab- lish- ments	Receipts		Annual payroll ($1,000)	Paid employees	Link to SIC (1997 data)

2002 NAICS code	1997 NAICS code	Pt.	Description	Estab- lish- ments	($1,000)	(Pct)	Annual payroll ($1,000)	Paid employees	Link to SIC (1997 data)
516110			Internet publishing & broadcasting	2,060	6,502,518	100.0	2,382,597	40,493
1% of	511110		Newspaper publishers (Internet newspaper publishers)	43	222,443	3.4	96,341	1,585
3% of	511120		Periodical publishers (Internet periodical publishers)	322	1,227,655	18.9	380,029	6,399
1% of	511130		Book publishers (Internet book publishers)	29	122,351	1.9	56,271	914
12% of	511140		Database & directory publishers (Internet database and directory publishers)	268	2,209,872	34.0	789,090	12,226
1% of	511191		Greeting card publishers (Internet greeting card publishers)	5	41,183	0.6	11,562	205
3% of	511199		All other publishers (All other Internet publishers)	106	141,719	2.2	40,029	852
38% of	514199		All other information services (Internet broadcasting and information web sites (except publishers, portals, and ISP's))	1,287	2,537,295	39.0	1,009,275	18,312

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

511110	Newspaper publishers	2002	8,652	46,453,109	13,848,428	403,254
		1997	8,758	41,601,011	11,789,095	403,355
		% change	-1.2	11.7	17.5	0.0
511120	Periodical publishers	2002	7,076	39,786,471	8,287,031	146,358
		1997	6,298	29,884,807	5,993,142	137,550
		% change	12.4	33.1	38.3	6.4
511130	Book publishers	2002	2,740	26,958,920	4,712,198	89,978
		1997	2,684	22,648,251	3,642,824	89,898
		% change	2.1	19.0	29.4	0.1
511140	Database & directory publishers	2002	2,188	19,252,269	3,408,155	68,613
		1997	1,458	12,258,101	1,654,926	43,115
		% change	50.1	57.1	105.9	59.1
511191	Greeting card publishers	2002	123	5,396,914	644,685	15,912
		1997	106	5,338,986	628,432	20,518
		% change	16.0	1.1	2.6	-22.4
511199	All other publishers	2002	2,361	5,068,889	1,300,093	32,621
		1997	2,502	5,604,847	1,262,869	45,398
		% change	-5.6	-9.6	2.9	-28.1
514199	All other information services	2002	1,996	6,689,993	2,364,386	42,464
		1997	317	794,692	283,355	5,805
		% change	529.7	741.8	734.4	631.5

See maps in
Industry
Snapshot

Geographic Distribution -- Internet publishing and broadcasting: 2002

Data for the Information sector are published for the U.S., states, metropolitan areas, counties, and places.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

2,057

6,363,468

100.00

2,346,256

40,021

California

441

1,445,405

22.71

515,068

8,784

New York

198

1,041,362

16.36

356,269

4,926

Ohio

745,855

11.72

277,231

4,223

Massachusetts

346,937

5.45

155,058

2,345

Virginia

307,080

4.83

130,412

2,607

New Jersey

273,682

4.30

67,194

1,086

Texas

108

236,175

3.71

75,823

1,502

Illinois

225,443

3.54

91,144

1,667

Georgia

199,503

3.14

64,251

1,087

Florida

154

188,613

2.96

56,682

1,196

Washington

176,465

2.77

78,749

1,188

Connecticut

152,319

2.39

72,018

1,177

Colorado

143,909

2.26

74,572

1,245

Nebraska

89,733

1.41

27,466

604

Michigan

76,705

1.21

24,999

604

District of Columbia

75,929

1.19

131

39,935

566

Pennsylvania

73,105

1.15

37,612

612

Maryland

68,795

1.08

31,280

585

Utah

63,130

0.99

23,603

519

Minnesota

59,345

0.93

19,339

374

Oregon

48,568

0.76

19,872

240

Arizona

37,239

0.59

14,440

308

Tennessee

30,275

0.48

17,210

200

Oklahoma

27,743

0.44

5,012

149

North Carolina

24,096

0.38

7,598

127

Kentucky

21,590

0.34

9,565

261

Kansas

20,156

0.32

3,770

Nevada

16,710

0.26

3,674

141

Indiana

14,934

0.23

5,277

327

Delaware

13,040

0.20

4,383

Wisconsin

12,731

0.20

3,231

108

Hawaii

10,455

0.16

3,664

Missouri

10,159

0.16

3,306

Louisiana

9,307

0.15

3,409

Maine

7,545

0.12

2,317

160

Idaho

6,445

0.10

2,194

New Mexico

4,587

0.07

1,448

Iowa

3,643

0.06

1,696

Rhode Island

2,516

0.04

653

Alabama

1,802

0.03

1,503

South Carolina

1,193

0.02

533

West Virginia

977

0.02

294

All other states, including those below

48,267

0.76

12,502

477

Arkansas

(250-499)

North Dakota

(20-99)

Alaska

(1-19)

Mississippi

(1-19)

Montana

(1-19)

New Hampshire

(1-19)

South Dakota

(1-19)

Vermont

(1-19)

Wyoming

(1-19)

Products Lines for Internet publishing and broadcasting
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	6,363,468	100.00
32720	Sale-online ad space:ISP/web srch portl/oth inf serv, exc Int pub	1,202,880	18.90
31920	Databases & oth collections of info - Internet - Subs & sales	1,095,976	17.22
31170	Sale or licensing of rights to content	689,276	10.83
31630	Periodicals - Internet - Sale of ad space:Gen interest periodical	524,863	8.25
31540	Periodicals- Internet - Subs & sales: Gen interest periodicals	454,145	7.14
31870	Directories - Internet - Sale of advertising space	343,632	5.40
31860	Directories - Internet - Subscriptions & sales	338,475	5.32
	-Other	1,714,221	26.94

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Internet publishing and broadcasting
Series number	Title	Contents	Geography
EC02-00C-BDG	Bridge Between NAICS 2002 and NAICS 1997	Relationships between NAICS 1997 and NAICS 2002 for those industries redefined	US
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-51SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-51SS-SZ	Establishment and Firm Size	Receipts Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-51SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-51I-10	Industry Series	Preliminary data now superseded	US
EC02-51A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 516110
Title (with link to data)	Frequency	Contents	Geography
Annual Capital Expenditures Survey	Annual	Capital expenditures for structures and equipment for companies with paid employees	US
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas