Industry Statistics Sampler
NAICS 518112
Web search portals

Navigate to another industry
See all sectors

Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

51	Information	137,678	891,845,956	194,670,163	3,736,061
518	Internet service providers, web search portals, & data processing	18,589	74,507,785	25,718,584	514,046
5181	Internet service providers & web search portals	4,820	21,418,640	4,451,406	79,770
51811	Internet service providers & web search portals	4,820	21,418,640	4,451,406	79,770
518112	Web search portals	450	2,707,673	923,489	9,937

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Revenue ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Revenue ($1,000)

51	Information	370,376	899,396,034	232,698	62.8	7,550,078	0.8	137,678	891,845,956
518	Internet service providers, web search portals, & data processing	52,657	75,422,743	34,068	64.7	914,958	1.2	18,589	74,507,785
5181	Internet service providers & web search portals	10,788	21,584,674	5,968	55.3	166,034	0.8	4,820	21,418,640
51811	Internet service providers & web search portals	10,788	21,584,674	5,968	55.3	166,034	0.8	4,820	21,418,640
518112	Web search portals	2,285	2,752,700	1,835	80.3	45,027	1.6	450	2,707,673

Definition: NAICS 518112 Web search portals

This U.S. industry comprises establishments known as web search portals. Establishments in this industry operate web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format. Web search portals often provide additional Internet services, such as e-mail, connections to other web sites, auctions, news, and other limited content, and serve as a home base for Internet users.

Cross-References. Establishments primarily engaged in--

Publishing or broadcasting exclusively on the Internet--are classified in Industry 516110, Internet Publishing and Broadcasting
Providing Internet access, known as Internet Service Providers--are classified in U.S. Industry 518111, Internet Service Providers;
Wholesaling goods on the Internet--are classified in Sector 42, Wholesale Trade;
Retailing goods on the Internet--are classified in Sector 44-45, Retail Trade; and
Operating stock brokerages, travel reservation systems, purchasing services, and similar activities using the Internet rather than traditional methods--are classified with the more traditional establishments providing these services.

Historical Comparability - Bridge Between 2002 NAICS and 1997 NAICS

Figures to the left of 1997 NAICS codes indicate the percent of 2002 receipts (as classified by 1997 NAICS) represented by that part; and link to a complementary table where other parts of the 1997 NAICS are shown. Table description discusses features and symbols.
2002 NAICS code	1997 NAICS code	Pt.	Description	Estab- lish- ments	Receipts		Annual payroll ($1,000)	Paid employees	Link to SIC (1997 data)

2002 NAICS code	1997 NAICS code	Pt.	Description	Estab- lish- ments	($1,000)	(Pct)	Annual payroll ($1,000)	Paid employees	Link to SIC (1997 data)
518112			Web search portals	452	2,744,197	100.0	941,425	10,330
41% of	514199		All other information services (pt)	452	2,744,197	100.0	941,425	10,330

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

514199	All other information services	2002	1,996	6,689,993	2,364,386	42,464
		1997	317	794,692	283,355	5,805
		% change	529.7	741.8	734.4	631.5

See maps in
Industry
Snapshot

Geographic Distribution -- Web search portals: 2002

Data for the Information sector are published for the U.S., states, metropolitan areas, counties, and places.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

450

2,707,673

100.00

9.40

923,489

9,937

California

1,775,721

65.58

50.70

613,064

4,678

Massachusetts

247,883

9.15

38.54

54,189

728

New York

154,163

5.69

8.04

48,765

1,170

Florida

101,246

3.74

6.07

26,293

477

Virginia

44,041

1.63

6.04

30,936

147

Connecticut

38,906

1.44

11.25

15,788

327

Pennsylvania

34,544

1.28

2.80

10,090

208

Oregon

32,413

1.20

9.20

14,030

141

Georgia

23,180

0.86

2.70

9,966

129

Illinois

16,602

0.61

1.32

5,475

106

Maryland

14,157

0.52

2.60

1,944

Texas

14,032

0.52

0.64

3,253

142

Colorado

13,992

0.52

3.11

3,770

Arizona

7,149

0.26

1.31

3,006

137

Michigan

5,379

0.20

0.54

1,992

New Jersey

5,073

0.19

0.59

2,152

District of Columbia

4,765

0.18

8.23

1,623

Ohio

3,252

0.12

0.28

1,144

Nevada

2,527

0.09

1.16

1,065

Oklahoma

2,314

0.09

0.66

1,165

Indiana

2,158

0.08

0.35

1,103

Arkansas

1,922

0.07

0.71

882

Utah

1,650

0.06

0.71

479

Wisconsin

1,449

0.05

0.27

456

South Dakota

1,355

0.05

1.78

813

Missouri

880

0.03

0.15

480

North Carolina

681

0.03

0.08

234

Idaho

215

0.01

0.16

All other states, including those below

156,024

5.76

69,240

1,017

Washington

(500-999)

Kansas

(20-99)

Minnesota

(20-99)

Montana

(20-99)

South Carolina

(20-99)

Alabama

(1-19)

Alaska

(1-19)

Hawaii

(1-19)

Iowa

(1-19)

Kentucky

(1-19)

Louisiana

(1-19)

Mississippi

(1-19)

Nebraska

(1-19)

New Hampshire

(1-19)

New Mexico

(1-19)

North Dakota

(1-19)

Tennessee

(1-19)

Wyoming

(1-19)

Products Lines for Web search portals
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	2,707,673	100.00
32720	Sale-online ad space:ISP/web srch portl/oth inf serv, exc Int pub	1,748,512	64.58
32730	Information search services on a contract or fee basis	352,460	13.02
35200	Web site hosting services	121,812	4.50
	-Other	484,889	17.91

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Web search portals
Series number	Title	Contents	Geography
EC02-00C-BDG	Bridge Between NAICS 2002 and NAICS 1997	Relationships between NAICS 1997 and NAICS 2002 for those industries redefined	US
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-51SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-51SS-SZ	Establishment and Firm Size	Receipts Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-51SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-51I-12	Industry Series	Preliminary data now superseded	US
EC02-51A	Geographic Area Series	Summary Statistics	US, states, counties, metros

Down arrows link to tables in "drill-down" format for easy navigation.

AFF icons link to tables in American FactFinder, which supports further manipulation and downloading.

PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

Data from the Other Census Bureau Programs -- NAICS 518112
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Nonemployer Statistics	Annual	Number of establishments and sales of firms with no paid employees	US, states, metro areas, counties
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas