U.S. Census Bureau
2002 Economic Census main page

Industry Statistics Sampler
NAICS 541613
Marketing consulting services

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Definition Data from the Economic Census Annual data
Employers Nonemployers Compare to '97 States Products, Size, etc.
 
Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Indus-
try
Detail
NAICS
code		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
Go to this NAICS 54 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 541 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 5416 Management, scientific, & technical consulting services Taxable 116,159 105,451,814 42,824,709 738,675
Go to this NAICS 54161 Management consulting services Taxable 93,549 90,914,599 37,229,149 626,646
  541613 Marketing consulting services Taxable 18,887 14,329,430 4,604,510 94,635

 

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code 		NAICS Title
 All firms Nonemployers Employers
Establish-
ments		 Receipts ($1,000) Establishments Receipts Establish-
ments		 Receipts ($1,000)
Number % of all $1,000 % of all
N = Not available
54 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
541 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
5416 Management, scientific, & technical consulting services 580,764 124,088,929 464,605 80.0 18,637,115 15.0 116,159 105,451,814
54161 Management consulting services N N N N N N 93,549 90,914,599
541613 Marketing consulting services N N N N N N 18,887 14,329,430

 

Definition: NAICS 541613   Marketing consulting services

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Cross-References. Establishments primarily engaged in--

 

Historical comparability

Comparable   NAICS 541613, Marketing consulting services, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

 

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997
NAICS
code		 1997 NAICS Description Year Establishments Receipts ($1,000) Annual payroll ($1,000) Paid employees
541613 Marketing consulting services 2002 18,892 14,332,560 4,605,074 94,645
1997 12,498 7,874,497 2,547,408 61,418
% change 51.2 82.0 80.8 54.1

 

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Industry
Snapshot		 Link to graphic Industry Snapshot
Geographic Distribution -- Marketing consulting services: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.


Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Other
Indus-
tries		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Receipts
% of
U.S.		 Receipts
per capita
($)		 Annual
payroll
($1,000)		 Paid
employees
See other industries in this state United States Total 18,887 14,329,430 100.00 50 4,604,510 94,635
See other industries in this state California Total 2,604 2,008,137 14.01 57 646,058 12,252
See other industries in this state New York Total 1,431 1,387,297 9.68 72 488,826 10,015
See other industries in this state Illinois Total 1,172 1,070,446 7.47 85 392,002 7,562
See other industries in this state Florida Total 1,894 1,015,083 7.08 61 251,136 6,508
See other industries in this state New Jersey Total 799 934,563 6.52 109 337,509 6,676
See other industries in this state Texas Total 960 851,087 5.94 39 255,471 4,909
See other industries in this state Massachusetts Total 510 622,290 4.34 97 201,040 2,980
See other industries in this state Connecticut Total 365 598,419 4.18 173 211,476 4,010
See other industries in this state Michigan Total 507 578,608 4.04 58 183,513 3,138
See other industries in this state Pennsylvania Total 580 555,688 3.88 45 190,998 3,224
See other industries in this state Georgia Total 695 456,634 3.19 53 139,670 2,827
See other industries in this state Ohio Total 570 402,089 2.81 35 116,280 2,591
See other industries in this state Virginia Total 576 345,032 2.41 47 117,918 3,217
See other industries in this state Minnesota Total 509 333,527 2.33 66 139,876 2,835
See other industries in this state Colorado Total 531 264,915 1.85 59 83,086 1,787
See other industries in this state Maryland Total 410 246,226 1.72 45 79,736 1,636
See other industries in this state North Carolina Total 493 241,730 1.69 29 67,419 1,450
See other industries in this state Washington Total 396 203,441 1.42 34 58,856 1,203
See other industries in this state Utah Total 258 193,090 1.35 83 64,825 2,108
See other industries in this state Indiana Total 244 165,977 1.16 27 41,382 914
See other industries in this state Missouri Total 296 151,252 1.06 27 45,863 1,072
See other industries in this state Tennessee Total 189 145,607 1.02 25 78,648 1,895
See other industries in this state Wisconsin Total 229 140,810 0.98 26 38,089 1,005
See other industries in this state Iowa Total 99 137,789 0.96 47 24,269 556
See other industries in this state Nevada Total 250 135,708 0.95 63 30,516 596
See other industries in this state South Carolina Total 153 94,887 0.66 23 23,588 554
See other industries in this state Oregon Total 203 93,720 0.65 27 30,003 743
See other industries in this state District of Columbia Total 87 82,127 0.57 142 25,871 409
See other industries in this state Kentucky Total 109 80,132 0.56 20 16,250 349
See other industries in this state Kansas Total 161 76,161 0.53 28 21,478 577
See other industries in this state Nebraska Total 93 60,681 0.42 35 15,514 315
See other industries in this state Louisiana Total 100 56,458 0.39 13 11,092 284
See other industries in this state New Hampshire Total 103 53,290 0.37 42 18,023 365
See other industries in this state Maine Total 67 48,601 0.34 37 11,463 289
See other industries in this state Delaware Total 93 37,986 0.27 47 12,381 180
See other industries in this state Arkansas Total 85 37,018 0.26 14 9,264 212
See other industries in this state Alabama Total 78 34,651 0.24 8 6,383 176
See other industries in this state Rhode Island Total 64 34,111 0.24 32 12,341 213
See other industries in this state Idaho Total 75 32,994 0.23 25 10,024 253
See other industries in this state Oklahoma Total 101 25,008 0.17 7 5,974 162
See other industries in this state Vermont Total 48 19,393 0.14 31 8,197 174
See other industries in this state Hawaii Total 46 19,101 0.13 15 5,502 109
See other industries in this state Mississippi Total 39 12,134 0.08 4 2,635 71
See other industries in this state New Mexico Total 51 11,717 0.08 6 4,067 179
See other industries in this state South Dakota Total 29 6,743 0.05 9 2,682 120
See other industries in this state West Virginia Total 28 6,317 0.04 4 1,879 109
See other industries in this state Alaska Total 12 5,606 0.04 9 1,664 32
See other industries in this state Montana Total 39 5,546 0.04 6 1,409 64
See other industries in this state Wyoming Total 21 4,697 0.03 9 1,309 44
  All other states, including those below Total 435 204,906 1.43   61,055 1,686
See other industries in this state     Arizona Total 418 D     D (1000-2499)
See other industries in this state     North Dakota Total 17 D     D (20-99)

 

Products Lines for Marketing consulting services
Product
code 		Product description Sales of
this line
($000)		 Percent of
industry sales
(%)		 Graph
30000 Industry total 14,329,430 100.00
36033 Marketing consulting services 12,889,553 89.95
39051 Sales of merchandise, not specified by type 386,989 2.70
36031 Administrative & general management consulting services 183,478 1.28
-Other 869,410 6.07

For more product detail, see the AFF links below for Product Lines

 

Products, Size, and Other Data from the Economic Census -- Marketing consulting services
Link
to pdf 		Series number Title Link to AFF or Drill-down
tables		 Contents Geography
link to PDF EC02-00C-COMP Comparative Statistics Link to drill-down tables 2002 and 1997 data side by side on a comparable NAICS 1997 basis US, states
link to PDF EC02-54SL-LS Product Lines Link to data in AFF Product Lines by Kind of Business US, states
link to PDF EC02-54SS-SZ Establishment and Firm Size Link to data in AFF Receipts/Revenue Size of Establishments US
Link to data in AFF Employment Size of Establishments US
Link to data in AFF Single Unit & Multiunit Firms US
Link to data in AFF Receipts/Revenue Size of Firms US
Link to data in AFF Employment Size of Firms US
Link to data in AFF Concentration by Largest Firms US
Link to data in AFF Legal Form of Organization US
link to PDF EC02-54SX-SB Miscellaneous Subjects Link to data in AFF Exported Services by Selected Kind of Business US, states
Link to data in AFF Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services US, states
link to PDF EC02-54I-06 Industry Series   Preliminary data now superseded US
link to PDF EC02-54A Geographic Area Series Link to data in AFF Summary Statistics US, states, counties, metros
Drill-down iconDown arrows link to tables in "drill-down" format for easy navigation. AFF iconAFF icons link to tables in American FactFinder, which supports further manipulation and downloading. link to PDF PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

 

Data from the Other Census Bureau Programs -- NAICS 541613
Hypertext Tables Title (with link to data) Frequency Contents Geography
  County Business Patterns Annual Employees; payroll; number of establishments by employment size of establishment US, states, metro areas, counties
Link to table for this industry Statistics of U.S. Businesses Annual Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise US, states, metro areas

 

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Source: 2002 Economic Census   Questions?