Industry Statistics Sampler
NAICS 5418
Advertising and related services

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Definition	Data from the Economic Census					Annual, quarterly data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description		Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

54	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
541	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
5418	Advertising & related services	Taxable	38,047	56,680,662	19,484,306	409,429
54181	Advertising agencies	Taxable	12,489	21,103,772	9,598,636	153,862
54182	Public relations agencies	Taxable	6,847	6,204,729	2,678,669	44,922
54183	Media buying services	Taxable	888	1,150,307	455,935	7,834
54184	Media representatives	Taxable	2,397	2,728,526	895,539	19,130
54185	Display advertising	Taxable	2,526	4,616,626	930,448	26,666
54186	Direct mail advertising	Taxable	3,754	10,544,455	2,729,932	76,490
54187	Advertising material distribution services	Taxable	646	1,487,845	357,684	10,006
54189	Other services related to advertising	Taxable	8,500	8,844,402	1,837,463	70,519

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Receipts ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Receipts ($1,000)
N = Not available
54	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
541	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
5418	Advertising & related services	145,701	62,175,489	107,654	73.9	5,494,827	8.8	38,047	56,680,662

Definition: NAICS 5418 Advertising and related services

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Historical comparability

NAICS 5418, Advertising and related services, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

5418	Advertising & related services	2002	38,058	56,734,977	19,540,160	411,120
		1997	38,832	49,290,082	16,012,117	417,214
		% change	-2.0	15.1	22.0	-1.5

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Snapshot

Geographic Distribution -- Advertising and related services: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

Total

38,047

56,680,662

100.00

197

19,484,306

409,429

New York

Total

3,694

9,991,462

17.63

521

4,112,355

58,077

California

Total

5,094

8,084,421

14.26

231

2,794,246

59,978

Illinois

Total

2,109

4,709,065

8.31

374

1,559,279

28,106

Texas

Total

2,277

2,935,234

5.18

135

1,052,596

23,333

Florida

Total

2,806

2,478,922

4.37

149

746,224

19,274

New Jersey

Total

1,393

2,362,179

4.17

275

731,546

14,671

Michigan

Total

1,017

1,968,790

3.47

196

677,491

13,603

Pennsylvania

Total

1,351

1,910,713

3.37

155

656,781

16,432

Ohio

Total

1,259

1,616,223

2.85

142

475,223

12,366

Georgia

Total

1,220

1,582,810

2.79

184

497,561

12,280

Connecticut

Total

541

1,579,606

2.79

457

458,116

12,590

Massachusetts

Total

972

1,479,641

2.61

230

602,440

11,251

Minnesota

Total

904

1,428,975

2.52

284

451,666

11,072

Missouri

Total

799

1,236,176

2.18

218

389,767

9,483

Virginia

Total

980

1,169,482

2.06

161

393,422

9,001

District of Columbia

Total

474

1,105,603

1.95

1,910

508,836

6,072

Washington

Total

702

981,758

1.73

162

325,212

7,847

North Carolina

Total

879

928,258

1.64

112

269,053

6,706

Maryland

Total

700

872,643

1.54

160

267,907

6,942

Wisconsin

Total

678

867,504

1.53

160

275,469

7,210

Colorado

Total

761

825,140

1.46

183

238,432

5,349

Tennessee

Total

609

572,397

1.01

181,255

5,159

Arizona

Total

635

552,556

0.97

101

151,836

5,584

Indiana

Total

603

527,205

0.93

152,606

4,524

Oregon

Total

507

456,861

0.81

130

170,560

4,175

Kansas

Total

355

420,255

0.74

155

112,903

3,049

Kentucky

Total

354

415,914

0.73

102

121,086

3,186

Iowa

Total

261

376,466

0.66

128

97,142

2,861

Alabama

Total

372

359,784

0.63

106,440

3,389

Louisiana

Total

402

331,201

0.58

97,870

3,249

Utah

Total

328

306,256

0.54

132

82,765

2,427

Nevada

Total

347

275,520

0.49

127

105,922

2,395

South Carolina

Total

374

274,110

0.48

83,834

2,310

Oklahoma

Total

306

223,123

0.39

74,299

1,964

Maine

Total

146

219,344

0.39

169

49,978

1,578

Nebraska

Total

212

176,986

0.31

102

61,377

1,527

Arkansas

Total

202

175,935

0.31

60,229

1,706

Delaware

Total

143,896

0.25

179

32,322

836

Mississippi

Total

159

115,217

0.20

32,798

889

New Hampshire

Total

152

113,196

0.20

44,139

990

Rhode Island

Total

143

92,508

0.16

30,992

643

Hawaii

Total

127

68,861

0.12

32,243

1,150

New Mexico

Total

153

61,080

0.11

18,252

578

West Virginia

Total

103

60,551

0.11

17,446

556

Idaho

Total

101

46,895

0.08

15,364

561

South Dakota

Total

46,485

0.08

15,719

479

North Dakota

Total

38,304

0.07

11,396

394

Vermont

Total

35,655

0.06

13,240

345

Alaska

Total

34,314

0.06

11,231

473

Montana

Total

102

32,580

0.06

11,505

667

Wyoming

Total

12,602

0.02

3,935

142

Products Lines for Advertising and related services
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	56,680,662	100.00
36500	Advertising agency services (Integrated)	18,793,462	33.16
36550	Direct mail advertising services	10,014,400	17.67
36640	Coordination of prod & delivery of premiums (ad specialties)	6,259,447	11.04
36520	Public relations services	6,215,444	10.97
36540	Display advertising services	4,542,085	8.01
36840	Media representation services	3,087,387	5.45
	-Other	7,768,437	13.71

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Advertising and related services
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-54SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-54SS-SZ	Establishment and Firm Size	Receipts/Revenue Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts/Revenue Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-54SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-54SX-SB	Miscellaneous Subjects	Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services	US, states
EC02-54I-08	Industry Series	Preliminary data now superseded	US
BE02-00I-1	Business Expenses	Sales & Operating Expenses by Kind of Business (1997 NAICS Basis)	US
BE02-00I-1	Business Expenses	Relative Standard Errors for Sales & Operating Expenses by Kind of Business (1997 NAICS Basis)	US
EC02-54A	Geographic Area Series	Summary Statistics	US, states, counties, metros
EC02-54A	Geographic Area Series	Enterprise Support Statistics	US
SB02-00A	Survey of Business Owners	Business Ownership by Gender, Hispanic or Latino Origin, and Race	US

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Data from the Other Census Bureau Programs -- NAICS 5418
Title (with link to data)	Frequency	Contents	Geography
Annual Capital Expenditures Survey	Annual	Capital expenditures for structures and equipment for companies with paid employees	US
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Nonemployer Statistics	Annual	Number of establishments and sales of firms with no paid employees	US, states, metro areas, counties
Quarterly Services Survey: Professional, Scientific, and Technical Services	Quarterly	Estimated revenue for employer firms	US
Service Annual Survey: Professional, Scientific, and Technical Services	Annual	Estimated revenue for employer and nonemployer firms	US
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas