Industry Statistics Sampler
NAICS 541810
Advertising agencies

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2007 Economic Census data are available now in
American FactFinder for selected states and sectors.
All local area data will be complete by August 2010.

Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description		Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

54	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
541	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
5418	Advertising & related services	Taxable	38,047	56,680,662	19,484,306	409,429
54181	Advertising agencies	Taxable	12,489	21,103,772	9,598,636	153,862
541810	Advertising agencies	Taxable	12,489	21,103,772	9,598,636	153,862

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Receipts ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Receipts ($1,000)
N = Not available
54	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
541	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
5418	Advertising & related services	145,701	62,175,489	107,654	73.9	5,494,827	8.8	38,047	56,680,662
54181	Advertising agencies	N	N	N	N	N	N	12,489	21,103,772
541810	Advertising agencies	N	N	N	N	N	N	12,489	21,103,772

Definition: NAICS 541810 Advertising agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Cross-References. Establishments primarily engaged in--

Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
Conceptualizing and producing artwork or graphic designs without providing other advertising agency services--are classified in Industry 541430, Graphic Design Services;
Creating direct mail advertising campaigns--are classified in Industry 541860, Direct Mail Advertising;
Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services; and
Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives.

Historical comparability

NAICS 541810, Advertising agencies, is comparable between 2002 and 1997.

In comparisons with data before 1997, 1997 NAICS 541810 is comparable to SIC 7311. See the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

541810	Advertising agencies	2002	12,490	21,113,243	9,601,793	154,066
		1997	13,390	16,871,520	7,556,880	139,486
		% change	-6.7	25.1	27.1	10.5

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Industry
Snapshot

Geographic Distribution -- Advertising agencies: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

Total

12,489

21,103,772

100.00

9,598,636

153,862

New York

Total

1,326

5,607,958

26.57

293

2,601,036

31,955

California

Total

1,583

2,765,028

13.10

1,274,920

18,925

Illinois

Total

680

1,905,057

9.03

151

866,679

12,917

Texas

Total

768

1,103,934

5.23

546,957

9,470

Michigan

Total

344

1,021,355

4.84

102

440,758

7,367

New Jersey

Total

456

707,597

3.35

314,692

4,807

Florida

Total

905

621,098

2.94

294,102

6,296

Pennsylvania

Total

466

569,832

2.70

250,361

4,952

Ohio

Total

436

541,751

2.57

228,018

4,407

Minnesota

Total

302

491,820

2.33

222,121

3,833

Georgia

Total

376

488,419

2.31

209,025

3,633

Massachusetts

Total

317

447,010

2.12

237,309

3,872

Missouri

Total

227

382,979

1.81

184,099

3,589

Connecticut

Total

182

378,682

1.79

110

208,364

2,882

Washington

Total

193

360,371

1.71

122,273

2,087

Virginia

Total

244

346,424

1.64

140,045

2,232

North Carolina

Total

293

300,519

1.42

125,998

2,205

Wisconsin

Total

254

293,816

1.39

140,546

2,922

Colorado

Total

247

271,502

1.29

107,954

1,901

Maryland

Total

230

262,005

1.24

114,279

2,541

Tennessee

Total

207

182,842

0.87

80,601

1,833

Oregon

Total

184

164,898

0.78

74,231

1,371

Kentucky

Total

125

164,011

0.78

67,655

1,498

Indiana

Total

205

162,326

0.77

66,696

1,652

District of Columbia

Total

147,682

0.70

255

67,213

959

Louisiana

Total

145

117,109

0.55

47,276

1,306

Arizona

Total

214

115,215

0.55

44,350

1,023

Iowa

Total

107,967

0.51

42,188

871

Nevada

Total

138

105,999

0.50

53,079

1,023

Kansas

Total

124

101,275

0.48

35,777

820

Alabama

Total

114

100,204

0.47

44,505

954

Oklahoma

Total

103

97,065

0.46

41,176

807

Utah

Total

123

86,536

0.41

39,328

890

South Carolina

Total

122

86,331

0.41

38,581

890

Arkansas

Total

85,288

0.40

36,964

873

Nebraska

Total

66,299

0.31

31,370

729

Rhode Island

Total

41,293

0.20

19,149

320

Maine

Total

38,935

0.18

17,487

333

Hawaii

Total

36,341

0.17

20,010

501

Mississippi

Total

32,882

0.16

16,462

366

New Hampshire

Total

31,037

0.15

14,459

298

New Mexico

Total

24,099

0.11

9,402

235

South Dakota

Total

23,247

0.11

9,870

225

North Dakota

Total

20,083

0.10

7,300

219

Delaware

Total

19,968

0.09

9,805

186

Idaho

Total

18,276

0.09

8,107

202

Alaska

Total

16,341

0.08

6,991

172

Vermont

Total

15,978

0.08

8,120

199

West Virginia

Total

13,382

0.06

5,199

132

Montana

Total

10,190

0.05

4,545

153

Wyoming

Total

3,516

0.02

1,204

Products Lines for Advertising agencies
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	21,103,772	100.00
36500	Advertising agency services (Integrated)	18,544,718	87.87
36510	Advertising creative services	856,525	4.06
36840	Media representation services	412,173	1.95
	-Other	1,290,356	6.11

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Advertising agencies
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-54SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-54SS-SZ	Establishment and Firm Size	Receipts/Revenue Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts/Revenue Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-54SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
		Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services	US, states
		Gross Billings for Advertising Agencies	US, states
EC02-54I-08	Industry Series	Preliminary data now superseded	US
EC02-54A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 541810
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Service Annual Survey: Professional, Scientific, and Technical Services	Annual	Estimated revenue for employer and nonemployer firms	US
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas