U.S. Census Bureau
2002 Economic Census main page

Industry Statistics Sampler
NAICS 541820
Public relations agencies

Navigate to another industry

See all sectors
line
Definition Data from the Economic Census Annual data
Employers Nonemployers Compare to '97 States Products, Size, etc.
 
Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Indus-
try
Detail
NAICS
code		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
Go to this NAICS 54 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 541 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 5418 Advertising & related services Taxable 38,047 56,680,662 19,484,306 409,429
Go to this NAICS 54182 Public relations agencies Taxable 6,847 6,204,729 2,678,669 44,922
  541820 Public relations agencies Taxable 6,847 6,204,729 2,678,669 44,922

 

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code 		NAICS Title
 All firms Nonemployers Employers
Establish-
ments		 Receipts ($1,000) Establishments Receipts Establish-
ments		 Receipts ($1,000)
Number % of all $1,000 % of all
N = Not available
54 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
541 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
5418 Advertising & related services 145,701 62,175,489 107,654 73.9 5,494,827 8.8 38,047 56,680,662
54182 Public relations agencies N N N N N N 6,847 6,204,729
541820 Public relations agencies N N N N N N 6,847 6,204,729

 

Definition: NAICS 541820   Public relations agencies

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

 

Historical comparability

Comparable   NAICS 541820, Public relations agencies, is comparable between 2002 and 1997.

In comparisons with data before 1997, 1997 NAICS 541820 is comparable to SIC 8743. See the Bridge Between 1997 NAICS and 1987 SIC.

 

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997
NAICS
code		 1997 NAICS Description Year Establishments Receipts ($1,000) Annual payroll ($1,000) Paid employees
541820 Public relations agencies 2002 6,850 6,206,603 2,679,143 44,930
1997 6,513 4,771,957 1,951,633 38,735
% change 5.2 30.1 37.3 16.0

 

See maps in
Industry
Snapshot		 Link to graphic Industry Snapshot
Geographic Distribution -- Public relations agencies: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.


Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Other
Indus-
tries		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Receipts
% of
U.S.		 Receipts
per capita
($)		 Annual
payroll
($1,000)		 Paid
employees
See other industries in this state United States Total 6,847 6,204,729 100.00 22 2,678,669 44,922
See other industries in this state New York Total 939 1,323,974 21.34 69 634,850 8,609
See other industries in this state California Total 1,140 1,041,778 16.79 30 413,860 7,064
See other industries in this state District of Columbia Total 394 905,284 14.59 1,564 422,700 4,807
See other industries in this state Massachusetts Total 226 303,681 4.89 47 143,017 2,224
See other industries in this state Illinois Total 321 261,563 4.22 21 119,282 2,040
See other industries in this state Texas Total 341 227,963 3.67 10 92,325 1,826
See other industries in this state Virginia Total 240 201,115 3.24 28 73,724 1,179
See other industries in this state Florida Total 445 199,742 3.22 12 73,929 1,608
See other industries in this state Michigan Total 152 149,706 2.41 15 49,946 957
See other industries in this state New Jersey Total 225 148,301 2.39 17 57,673 1,053
See other industries in this state Georgia Total 198 129,095 2.08 15 50,597 906
See other industries in this state Pennsylvania Total 173 122,589 1.98 10 51,398 1,004
See other industries in this state Missouri Total 102 113,406 1.83 20 56,521 910
See other industries in this state Ohio Total 173 108,623 1.75 10 47,731 957
See other industries in this state Washington Total 145 103,409 1.67 17 44,223 787
See other industries in this state Minnesota Total 116 80,031 1.29 16 35,665 608
See other industries in this state Oregon Total 103 78,456 1.26 22 39,748 719
See other industries in this state Colorado Total 155 71,624 1.15 16 26,280 555
See other industries in this state North Carolina Total 119 66,224 1.07 8 27,452 588
See other industries in this state Arizona Total 100 65,920 1.06 12 20,849 1,747
See other industries in this state Tennessee Total 79 62,316 1.00 11 22,744 698
See other industries in this state Maryland Total 119 58,202 0.94 11 21,625 491
See other industries in this state Connecticut Total 81 51,636 0.83 15 21,380 325
See other industries in this state Wisconsin Total 80 47,094 0.76 9 20,298 413
See other industries in this state Indiana Total 49 28,596 0.46 5 10,420 314
See other industries in this state Louisiana Total 61 28,127 0.45 6 11,484 289
See other industries in this state South Carolina Total 49 23,804 0.38 6 8,833 207
See other industries in this state New Hampshire Total 26 20,650 0.33 16 8,244 265
See other industries in this state Kansas Total 34 17,875 0.29 7 8,453 180
See other industries in this state Nevada Total 39 17,488 0.28 8 5,725 134
See other industries in this state Kentucky Total 30 16,878 0.27 4 7,510 176
See other industries in this state Alabama Total 42 14,917 0.24 3 5,020 127
See other industries in this state Utah Total 41 13,853 0.22 6 4,689 124
See other industries in this state Oklahoma Total 45 13,631 0.22 4 4,905 116
See other industries in this state Hawaii Total 26 13,591 0.22 11 6,731 150
See other industries in this state West Virginia Total 19 13,400 0.22 7 6,037 155
See other industries in this state Maine Total 27 9,412 0.15 7 3,718 114
See other industries in this state Rhode Island Total 24 7,877 0.13 7 2,740 71
See other industries in this state Iowa Total 24 6,345 0.10 2 2,441 64
See other industries in this state Nebraska Total 24 5,244 0.08 3 2,002 55
See other industries in this state Arkansas Total 12 5,135 0.08 2 2,300 47
See other industries in this state Vermont Total 8 4,295 0.07 7 1,377 27
See other industries in this state New Mexico Total 28 4,214 0.07 2 1,653 53
See other industries in this state Alaska Total 12 4,181 0.07 7 959 20
See other industries in this state Idaho Total 15 3,967 0.06 3 1,650 75
See other industries in this state Mississippi Total 14 3,466 0.06 1 843 20
See other industries in this state Delaware Total 6 2,646 0.04 3 1,344 19
See other industries in this state South Dakota Total 6 1,192 0.02 2 460 17
See other industries in this state Montana Total 9 945 0.02 1 757 13
  All other states, including those below Total 11 1,268 0.02   557 15
See other industries in this state     North Dakota Total 5 D     D (1-19)
See other industries in this state     Wyoming Total 6 D     D (1-19)

 

Products Lines for Public relations agencies
Product
code 		Product description Sales of
this line
($000)		 Percent of
industry sales
(%)		 Graph
30000 Industry total 6,204,729 100.00
36521 Public relations services: Full public relations services 4,031,856 64.98
36524 Public relations services: Lobbying services 1,004,757 16.19
36522 Public relations services: Media relations services 424,779 6.85
-Other 743,337 11.98

For more product detail, see the AFF links below for Product Lines

 

Products, Size, and Other Data from the Economic Census -- Public relations agencies
Link
to pdf 		Series number Title Link to AFF or Drill-down
tables		 Contents Geography
link to PDF EC02-00C-COMP Comparative Statistics Link to drill-down tables 2002 and 1997 data side by side on a comparable NAICS 1997 basis US, states
link to PDF EC02-54SL-LS Product Lines Link to data in AFF Product Lines by Kind of Business US, states
link to PDF EC02-54SS-SZ Establishment and Firm Size Link to data in AFF Receipts/Revenue Size of Establishments US
Link to data in AFF Employment Size of Establishments US
Link to data in AFF Single Unit & Multiunit Firms US
Link to data in AFF Receipts/Revenue Size of Firms US
Link to data in AFF Employment Size of Firms US
Link to data in AFF Concentration by Largest Firms US
Link to data in AFF Legal Form of Organization US
link to PDF EC02-54SX-SB Miscellaneous Subjects Link to data in AFF Exported Services by Selected Kind of Business US, states
Link to data in AFF Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services US, states
link to PDF EC02-54I-08 Industry Series   Preliminary data now superseded US
link to PDF EC02-54A Geographic Area Series Link to data in AFF Summary Statistics US, states, counties, metros
Drill-down iconDown arrows link to tables in "drill-down" format for easy navigation. AFF iconAFF icons link to tables in American FactFinder, which supports further manipulation and downloading. link to PDF PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

 

Data from the Other Census Bureau Programs -- NAICS 541820
Hypertext Tables Title (with link to data) Frequency Contents Geography
  County Business Patterns Annual Employees; payroll; number of establishments by employment size of establishment US, states, metro areas, counties
  Service Annual Survey: Professional, Scientific, and Technical Services Annual Estimated revenue for employer and nonemployer firms US
Link to table for this industry Statistics of U.S. Businesses Annual Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise US, states, metro areas

 

Top of this page All-sectors page Navigate to another industry
Link to graphic Industry SnapshotGraphic
Industry
Snapshot 		Navigate to local data for this sector

Source: 2002 Economic Census   Questions?