U.S. Census Bureau
2002 Economic Census main page

Industry Statistics Sampler
NAICS 541830
Media buying services

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Definition Data from the Economic Census Annual data
Employers Nonemployers Compare to '97 States Products, Size, etc.
 
Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Indus-
try
Detail
NAICS
code		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
Go to this NAICS 54 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 541 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 5418 Advertising & related services Taxable 38,047 56,680,662 19,484,306 409,429
Go to this NAICS 54183 Media buying services Taxable 888 1,150,307 455,935 7,834
  541830 Media buying services Taxable 888 1,150,307 455,935 7,834

 

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code 		NAICS Title
 All firms Nonemployers Employers
Establish-
ments		 Receipts ($1,000) Establishments Receipts Establish-
ments		 Receipts ($1,000)
Number % of all $1,000 % of all
N = Not available
54 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
541 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
5418 Advertising & related services 145,701 62,175,489 107,654 73.9 5,494,827 8.8 38,047 56,680,662
54183 Media buying services N N N N N N 888 1,150,307
541830 Media buying services N N N N N N 888 1,150,307

 

Definition: NAICS 541830   Media buying services

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Cross-References. Establishments primarily engaged in--

 

Historical comparability

Comparable   NAICS 541830, Media buying services, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

 

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997
NAICS
code		 1997 NAICS Description Year Establishments Receipts ($1,000) Annual payroll ($1,000) Paid employees
541830 Media buying services 2002 888 1,150,307 455,935 7,834
1997 882 1,056,713 422,027 8,534
% change 0.7 8.9 8.0 -8.2

 

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Industry
Snapshot		 Link to graphic Industry Snapshot
Geographic Distribution -- Media buying services: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.


Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Other
Indus-
tries		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Receipts
% of
U.S.		 Receipts
per capita
($)		 Annual
payroll
($1,000)		 Paid
employees
See other industries in this state United States Total 888 1,150,307 100.00 3.99 455,935 7,834
See other industries in this state New York Total 117 376,860 32.76 19.66 128,022 1,628
See other industries in this state California Total 162 281,126 24.44 8.03 124,130 2,040
See other industries in this state Illinois Total 56 58,686 5.10 4.66 25,648 496
See other industries in this state Pennsylvania Total 33 36,286 3.15 2.94 16,859 252
See other industries in this state Arizona Total 26 36,171 3.14 6.64 17,068 282
See other industries in this state Florida Total 77 34,617 3.01 2.08 11,479 268
See other industries in this state Connecticut Total 27 33,702 2.93 9.75 12,470 224
See other industries in this state Texas Total 51 30,356 2.64 1.39 12,369 313
See other industries in this state Massachusetts Total 12 28,098 2.44 4.37 13,352 212
See other industries in this state New Jersey Total 18 24,488 2.13 2.85 10,022 106
See other industries in this state Virginia Total 22 24,100 2.10 3.31 11,954 129
See other industries in this state Georgia Total 31 22,748 1.98 2.65 9,484 225
See other industries in this state Ohio Total 23 22,572 1.96 1.98 10,369 322
See other industries in this state Missouri Total 19 21,558 1.87 3.80 11,857 343
See other industries in this state Minnesota Total 19 18,830 1.64 3.75 7,042 124
See other industries in this state Michigan Total 17 15,882 1.38 1.58 5,758 176
See other industries in this state Washington Total 18 11,417 0.99 1.88 3,540 148
See other industries in this state Maryland Total 10 8,839 0.77 1.62 2,924 45
See other industries in this state South Carolina Total 9 6,669 0.58 1.63 2,601 52
See other industries in this state Colorado Total 17 5,991 0.52 1.33 2,669 37
See other industries in this state Nevada Total 12 5,958 0.52 2.75 1,829 47
See other industries in this state Kentucky Total 5 5,298 0.46 1.30 1,497 28
See other industries in this state District of Columbia Total 6 4,953 0.43 8.56 2,191 25
See other industries in this state Utah Total 10 4,530 0.39 1.95 1,076 34
See other industries in this state Rhode Island Total 4 3,945 0.34 3.69 1,749 32
See other industries in this state Tennessee Total 16 3,827 0.33 0.66 1,246 42
See other industries in this state Wisconsin Total 7 3,029 0.26 0.56 463 16
See other industries in this state Indiana Total 9 2,999 0.26 0.49 778 15
See other industries in this state Alabama Total 5 2,629 0.23 0.59 1,017 22
See other industries in this state North Carolina Total 14 2,485 0.22 0.30 931 43
See other industries in this state Iowa Total 3 2,409 0.21 0.82 645 15
See other industries in this state Oklahoma Total 6 2,154 0.19 0.62 630 26
See other industries in this state Louisiana Total 5 907 0.08 0.20 392 14
  All other states, including those below Total 22 6,188 0.54   1,874 53
See other industries in this state     Hawaii Total 1 D     D (1-19)
See other industries in this state     Kansas Total 5 D     D (1-19)
See other industries in this state     Mississippi Total 2 D     D (1-19)
See other industries in this state     Nebraska Total 2 D     D (1-19)
See other industries in this state     New Hampshire Total 2 D     D (1-19)
See other industries in this state     New Mexico Total 1 D     D (1-19)
See other industries in this state     North Dakota Total 1 D     D (1-19)
See other industries in this state     Oregon Total 3 D     D (1-19)
See other industries in this state     Vermont Total 2 D     D (1-19)
See other industries in this state     West Virginia Total 1 D     D (1-19)
See other industries in this state     Wyoming Total 2 D     D (1-19)

 

Products Lines for Media buying services
Product
code 		Product description Sales of
this line
($000)		 Percent of
industry sales
(%)		 Graph
30000 Industry total 1,150,307 100.00
36530 Media planning &/or buying services 1,065,648 92.64
36500 Advertising agency services (Integrated) 22,402 1.95
36840 Media representation services 10,013 0.87
-Other 52,244 4.54

For more product detail, see the AFF links below for Product Lines

 

Products, Size, and Other Data from the Economic Census -- Media buying services
Link
to pdf 		Series number Title Link to AFF or Drill-down
tables		 Contents Geography
link to PDF EC02-00C-COMP Comparative Statistics Link to drill-down tables 2002 and 1997 data side by side on a comparable NAICS 1997 basis US, states
link to PDF EC02-54SL-LS Product Lines Link to data in AFF Product Lines by Kind of Business US, states
link to PDF EC02-54SS-SZ Establishment and Firm Size Link to data in AFF Receipts/Revenue Size of Establishments US
Link to data in AFF Employment Size of Establishments US
Link to data in AFF Single Unit & Multiunit Firms US
Link to data in AFF Receipts/Revenue Size of Firms US
Link to data in AFF Employment Size of Firms US
Link to data in AFF Concentration by Largest Firms US
Link to data in AFF Legal Form of Organization US
link to PDF EC02-54SX-SB Miscellaneous Subjects Link to data in AFF Exported Services by Selected Kind of Business US, states
Link to data in AFF Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services US, states
link to PDF EC02-54I-08 Industry Series   Preliminary data now superseded US
link to PDF EC02-54A Geographic Area Series Link to data in AFF Summary Statistics US, states, counties, metros
Drill-down iconDown arrows link to tables in "drill-down" format for easy navigation. AFF iconAFF icons link to tables in American FactFinder, which supports further manipulation and downloading. link to PDF PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

 

Data from the Other Census Bureau Programs -- NAICS 541830
Hypertext Tables Title (with link to data) Frequency Contents Geography
  County Business Patterns Annual Employees; payroll; number of establishments by employment size of establishment US, states, metro areas, counties
  Service Annual Survey: Professional, Scientific, and Technical Services Annual Estimated revenue for employer and nonemployer firms US
Link to table for this industry Statistics of U.S. Businesses Annual Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise US, states, metro areas

 

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Source: 2002 Economic Census   Questions?