Industry Statistics Sampler
NAICS 541840
Media representatives

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description		Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

54	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
541	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
5418	Advertising & related services	Taxable	38,047	56,680,662	19,484,306	409,429
54184	Media representatives	Taxable	2,397	2,728,526	895,539	19,130
541840	Media representatives	Taxable	2,397	2,728,526	895,539	19,130
5418401	Radio & television advertising representatives	Taxable	930	1,214,979	441,493	8,150
5418402	Publishers' advertising representatives	Taxable	1,467	1,513,547	454,046	10,980

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Receipts ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Receipts ($1,000)
N = Not available
54	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
541	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
5418	Advertising & related services	145,701	62,175,489	107,654	73.9	5,494,827	8.8	38,047	56,680,662
54184	Media representatives	N	N	N	N	N	N	2,397	2,728,526
541840	Media representatives	N	N	N	N	N	N	2,397	2,728,526

Definition: NAICS 541840 Media representatives

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Cross-References. Establishments primarily engaged in--

Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and
Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

Historical comparability

NAICS 541840, Media representatives, is comparable between 2002 and 1997.

In comparisons with data before 1997, 1997 NAICS 541840 is comparable to SIC 7313. See the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

541840	Media representatives	2002	2,398	2,728,672	895,657	19,132
		1997	2,686	3,308,665	1,060,529	26,437
		% change	-10.7	-17.5	-15.5	-27.6

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Industry
Snapshot

Geographic Distribution -- Media representatives: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

Total

2,397

2,728,526

100.00

9.47

895,539

19,130

California

Total

374

523,674

19.19

14.95

175,695

3,141

New York

Total

252

523,641

19.19

27.32

206,526

3,169

Illinois

Total

185

294,512

10.79

23.38

100,602

1,861

Texas

Total

160

189,512

6.95

8.71

60,781

1,342

Florida

Total

207

187,530

6.87

11.24

37,414

1,054

Georgia

Total

100,246

3.67

11.66

45,743

1,177

New Jersey

Total

88,939

3.26

10.37

27,125

503

Michigan

Total

74,514

2.73

7.42

22,307

441

Pennsylvania

Total

74,159

2.72

6.02

21,092

522

Maryland

Total

59,358

2.18

10.91

13,778

251

Massachusetts

Total

48,956

1.79

7.61

17,450

428

Ohio

Total

45,238

1.66

3.96

15,971

532

Oregon

Total

44,141

1.62

12.53

10,871

260

North Carolina

Total

41,413

1.52

4.98

12,714

267

Indiana

Total

36,230

1.33

5.89

8,025

214

Missouri

Total

32,236

1.18

5.68

7,449

216

Minnesota

Total

30,157

1.11

6.00

8,624

231

Virginia

Total

29,677

1.09

4.07

10,477

477

Colorado

Total

29,133

1.07

6.47

10,134

296

Washington

Total

24,554

0.90

4.05

8,535

273

Wisconsin

Total

22,794

0.84

4.19

6,123

170

Louisiana

Total

22,238

0.82

4.97

7,637

253

Arizona

Total

19,896

0.73

3.65

5,826

170

Iowa

Total

18,648

0.68

6.35

6,166

213

Connecticut

Total

18,303

0.67

5.29

5,956

107

Tennessee

Total

17,922

0.66

3.10

5,306

152

South Carolina

Total

14,714

0.54

3.59

2,617

Alabama

Total

14,702

0.54

3.28

4,548

157

Kentucky

Total

14,304

0.52

3.50

2,857

116

Utah

Total

12,024

0.44

5.17

4,509

113

Oklahoma

Total

11,579

0.42

3.32

2,607

Nevada

Total

6,550

0.24

3.02

1,699

Mississippi

Total

6,363

0.23

2.22

1,633

Nebraska

Total

5,712

0.21

3.31

2,360

Hawaii

Total

4,969

0.18

4.03

1,723

Kansas

Total

4,381

0.16

1.61

1,197

New Mexico

Total

3,367

0.12

1.81

1,063

Idaho

Total

2,891

0.11

2.15

1,158

Rhode Island

Total

1,795

0.07

1.68

488

New Hampshire

Total

1,661

0.06

1.30

495

West Virginia

Total

1,477

0.05

0.82

498

North Dakota

Total

1,392

0.05

2.20

395

Montana

Total

1,074

0.04

1.18

339

Delaware

Total

999

0.04

1.24

551

Wyoming

Total

838

0.03

1.68

430

All other states, including those below

Total

20,113

0.74

6,045

282

Arkansas

Total

(100-249)

Maine

Total

(20-99)

South Dakota

Total

(20-99)

Alaska

Total

(1-19)

District of Columbia

Total

(1-19)

Vermont

Total

(1-19)

Products Lines for Media representatives
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	2,728,526	100.00
36841	Media representation serv: Sale of ad space in print media	1,271,421	46.60
36842	Media representation serv: Sale of advertising time on television	953,679	34.95
36843	Media representation services: Sale of advertising time on radio	249,771	9.15
36844	Media repr serv:Sale-Ad space in media oth than print/TV/radio	142,033	5.21
	-Other	111,622	4.09

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Media representatives
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-54SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-54SS-SZ	Establishment and Firm Size	Receipts/Revenue Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts/Revenue Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-54SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-54SX-SB	Miscellaneous Subjects	Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services	US, states
EC02-54I-08	Industry Series	Preliminary data now superseded	US
EC02-54A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 541840
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Service Annual Survey: Professional, Scientific, and Technical Services	Annual	Estimated revenue for employer and nonemployer firms	US
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas