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2002 Economic Census main page

Industry Statistics Sampler
NAICS 54185
Display advertising

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Definition Data from the Economic Census Annual data
Employers Nonemployers Compare to '97 States Products, Size, etc.
 
Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Indus-
try
Detail
NAICS
code		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
Go to this NAICS 54 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 541 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 5418 Advertising & related services Taxable 38,047 56,680,662 19,484,306 409,429
  54185 Display advertising Taxable 2,526 4,616,626 930,448 26,666
Go to this NAICS 541850 Display advertising Taxable 2,526 4,616,626 930,448 26,666

 

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code 		NAICS Title
 All firms Nonemployers Employers
Establish-
ments		 Receipts ($1,000) Establishments Receipts Establish-
ments		 Receipts ($1,000)
Number % of all $1,000 % of all
N = Not available
54 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
541 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
5418 Advertising & related services 145,701 62,175,489 107,654 73.9 5,494,827 8.8 38,047 56,680,662
54185 Display advertising N N N N N N 2,526 4,616,626

 

Definition: NAICS 54185   Display advertising

This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

Cross-References. Establishments primarily engaged in--

 

Historical comparability

Comparable   NAICS 54185, Display advertising, is comparable between 2002 and 1997.

In comparisons with data before 1997, 1997 NAICS 54185 corresponds to the sum of multiple SIC codes. See the Bridge Between 1997 NAICS and 1987 SIC.

 

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997
NAICS
code		 1997 NAICS Description Year Establishments Receipts ($1,000) Annual payroll ($1,000) Paid employees
54185 Display advertising 2002 2,529 4,646,728 936,687 27,315
1997 2,261 4,638,974 823,063 41,357
% change 11.9 0.2 13.8 -34.0

 

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Industry
Snapshot		 Link to graphic Industry Snapshot
Geographic Distribution -- Display advertising: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.


Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Other
Indus-
tries		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Receipts
% of
U.S.		 Receipts
per capita
($)		 Annual
payroll
($1,000)		 Paid
employees
See other industries in this state United States Total 2,526 4,616,626 100.00 16 930,448 26,666
See other industries in this state California Total 296 770,981 16.70 22 143,304 3,349
See other industries in this state New York Total 186 519,787 11.26 27 116,381 2,386
See other industries in this state Texas Total 181 302,103 6.54 14 58,457 1,899
See other industries in this state Florida Total 213 301,116 6.52 18 58,886 2,064
See other industries in this state Illinois Total 123 268,802 5.82 21 48,089 1,236
See other industries in this state New Jersey Total 96 237,348 5.14 28 40,267 687
See other industries in this state Georgia Total 100 197,172 4.27 23 35,758 1,108
See other industries in this state Pennsylvania Total 90 182,214 3.95 15 40,242 1,051
See other industries in this state Michigan Total 78 178,010 3.86 18 26,973 823
See other industries in this state Ohio Total 90 169,476 3.67 15 37,050 1,896
See other industries in this state North Carolina Total 68 112,122 2.43 13 24,786 1,051
See other industries in this state Missouri Total 75 107,753 2.33 19 26,574 846
See other industries in this state Arizona Total 49 94,688 2.05 17 15,716 572
See other industries in this state Tennessee Total 56 87,652 1.90 15 18,851 701
See other industries in this state Indiana Total 60 84,973 1.84 14 19,393 490
See other industries in this state Minnesota Total 75 83,852 1.82 17 17,757 538
See other industries in this state Louisiana Total 44 81,957 1.78 18 12,880 572
See other industries in this state Colorado Total 51 68,739 1.49 15 14,314 429
See other industries in this state Wisconsin Total 47 65,666 1.42 12 20,745 662
See other industries in this state Nevada Total 30 59,804 1.30 28 10,691 312
See other industries in this state Alabama Total 35 57,220 1.24 13 9,039 251
See other industries in this state South Carolina Total 39 52,221 1.13 13 10,945 289
See other industries in this state Oregon Total 23 52,162 1.13 15 14,666 343
See other industries in this state Virginia Total 40 51,339 1.11 7 11,870 513
See other industries in this state Kentucky Total 28 45,505 0.99 11 6,145 159
See other industries in this state Utah Total 28 44,330 0.96 19 8,150 219
See other industries in this state Massachusetts Total 39 42,058 0.91 7 12,656 248
See other industries in this state Connecticut Total 15 35,706 0.77 10 6,828 131
See other industries in this state Washington Total 37 28,919 0.63 5 14,825 289
See other industries in this state Mississippi Total 21 28,276 0.61 10 4,309 125
See other industries in this state Kansas Total 26 24,114 0.52 9 4,310 145
See other industries in this state Maryland Total 25 23,988 0.52 4 5,457 271
See other industries in this state Oklahoma Total 26 23,209 0.50 7 5,444 167
See other industries in this state Iowa Total 18 18,615 0.40 6 4,335 123
See other industries in this state New Mexico Total 14 15,441 0.33 8 3,235 101
See other industries in this state Arkansas Total 16 14,839 0.32 5 3,069 96
See other industries in this state Nebraska Total 17 14,642 0.32 8 2,447 71
See other industries in this state West Virginia Total 13 13,140 0.28 7 2,517 82
See other industries in this state Delaware Total 5 13,085 0.28 16 3,261 73
See other industries in this state South Dakota Total 10 10,635 0.23 14 2,948 111
See other industries in this state Rhode Island Total 9 10,473 0.23 10 1,630 44
See other industries in this state Idaho Total 5 7,875 0.17 6 1,381 28
See other industries in this state North Dakota Total 8 3,184 0.07 5 1,043 49
  All other states, including those below Total 21 11,435 0.25   2,824 66
See other industries in this state     Alaska Total 1 D     D (1-19)
See other industries in this state     District of Columbia Total 3 D     D (1-19)
See other industries in this state     Hawaii Total 1 D     D (1-19)
See other industries in this state     Maine Total 3 D     D (1-19)
See other industries in this state     Montana Total 4 D     D (1-19)
See other industries in this state     New Hampshire Total 3 D     D (1-19)
See other industries in this state     Vermont Total 2 D     D (1-19)
See other industries in this state     Wyoming Total 4 D     D (1-19)

 

Products Lines for Display advertising
Product
code 		Product description Sales of
this line
($000)		 Percent of
industry sales
(%)		 Graph
30000 Industry total 4,616,626 100.00
36541 Display ad serv: Leased display ad media space, large format 3,426,771 74.23
36542 Display ad serv: Leased display ad media space, transit 532,176 11.53
36544 Display ad serv: Leased display ad media space, other 432,829 9.38
-Other 224,850 4.87

For more product detail, see the AFF links below for Product Lines

 

Products, Size, and Other Data from the Economic Census -- Display advertising
Link
to pdf 		Series number Title Link to AFF or Drill-down
tables		 Contents Geography
link to PDF EC02-00C-COMP Comparative Statistics Link to drill-down tables 2002 and 1997 data side by side on a comparable NAICS 1997 basis US, states
link to PDF EC02-54SL-LS Product Lines Link to data in AFF Product Lines by Kind of Business US, states
link to PDF EC02-54SS-SZ Establishment and Firm Size Link to data in AFF Receipts/Revenue Size of Establishments US
Link to data in AFF Employment Size of Establishments US
Link to data in AFF Single Unit & Multiunit Firms US
Link to data in AFF Receipts/Revenue Size of Firms US
Link to data in AFF Employment Size of Firms US
Link to data in AFF Concentration by Largest Firms US
Link to data in AFF Legal Form of Organization US
link to PDF EC02-54SX-SB Miscellaneous Subjects Link to data in AFF Exported Services by Selected Kind of Business US, states
Link to data in AFF Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services US, states
link to PDF EC02-54I-08 Industry Series   Preliminary data now superseded US
link to PDF EC02-54A Geographic Area Series Link to data in AFF Summary Statistics US, states, counties, metros
Drill-down iconDown arrows link to tables in "drill-down" format for easy navigation. AFF iconAFF icons link to tables in American FactFinder, which supports further manipulation and downloading. link to PDF PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

 

Data from the Other Census Bureau Programs -- NAICS 54185
Hypertext Tables Title (with link to data) Frequency Contents Geography
  County Business Patterns Annual Employees; payroll; number of establishments by employment size of establishment US, states, metro areas, counties
  Service Annual Survey: Professional, Scientific, and Technical Services Annual Estimated revenue for employer and nonemployer firms US
Link to table for this industry Statistics of U.S. Businesses Annual Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise US, states, metro areas

 

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Source: 2002 Economic Census   Questions?