Industry Statistics Sampler
NAICS 541860
Direct mail advertising

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description		Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

54	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
541	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
5418	Advertising & related services	Taxable	38,047	56,680,662	19,484,306	409,429
54186	Direct mail advertising	Taxable	3,754	10,544,455	2,729,932	76,490
541860	Direct mail advertising	Taxable	3,754	10,544,455	2,729,932	76,490

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Receipts ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Receipts ($1,000)
N = Not available
54	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
541	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
5418	Advertising & related services	145,701	62,175,489	107,654	73.9	5,494,827	8.8	38,047	56,680,662
54186	Direct mail advertising	N	N	N	N	N	N	3,754	10,544,455
541860	Direct mail advertising	N	N	N	N	N	N	3,754	10,544,455

Definition: NAICS 541860 Direct mail advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Cross-References. Establishments primarily engaged in--

The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
Distributing advertising specialties for clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising;
Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
Compiling and selling mailing lists without providing direct mail advertising services--are classified in Industry 511140, Directory and Mailing List Publishers; and
Broadcasting exclusively on the Internet--are classified in Industry 516110, Internet Publishing and Broadcasting.

Historical comparability

NAICS 541860, Direct mail advertising, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

541860	Direct mail advertising	2002	3,757	10,557,177	2,775,798	77,318
		1997	3,454	8,672,214	2,426,572	85,669
		% change	8.8	21.7	14.4	-9.7

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Industry
Snapshot

Geographic Distribution -- Direct mail advertising: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

Total

3,754

10,544,455

100.00

2,729,932

76,490

California

Total

509

1,360,401

12.90

349,339

9,750

New York

Total

316

947,282

8.98

281,604

6,281

Illinois

Total

248

780,400

7.40

199,287

5,069

Connecticut

Total

720,693

6.83

208

103,409

2,484

Florida

Total

266

673,286

6.39

151,674

4,235

Pennsylvania

Total

169

634,413

6.02

217,858

6,253

New Jersey

Total

181

585,949

5.56

192,331

5,443

Texas

Total

211

585,386

5.55

163,118

4,311

Virginia

Total

166

367,635

3.49

112,301

3,357

Massachusetts

Total

114

347,549

3.30

95,753

2,452

Minnesota

Total

103

303,708

2.88

90,927

2,925

Georgia

Total

294,891

2.80

70,363

2,592

Michigan

Total

282,011

2.67

76,133

2,113

Ohio

Total

137

280,558

2.66

70,018

2,060

Colorado

Total

272,615

2.59

51,529

1,163

Maryland

Total

103

272,077

2.58

72,262

2,226

Missouri

Total

201,754

1.91

27,978

1,120

Wisconsin

Total

164,198

1.56

35,918

1,173

Kansas

Total

142,340

1.35

42,051

1,208

Washington

Total

138,212

1.31

32,029

837

North Carolina

Total

134,009

1.27

33,716

1,070

Arizona

Total

122,919

1.17

22,630

781

Utah

Total

91,525

0.87

15,120

453

Tennessee

Total

89,889

0.85

24,150

642

Delaware

Total

86,197

0.82

107

12,268

348

Kentucky

Total

85,011

0.81

17,730

611

Alabama

Total

82,221

0.78

22,286

839

Oregon

Total

65,387

0.62

18,891

558

Indiana

Total

64,817

0.61

20,177

735

Maine

Total

44,159

0.42

9,615

493

Nebraska

Total

43,122

0.41

14,857

311

South Carolina

Total

39,177

0.37

9,020

335

Iowa

Total

38,880

0.37

13,731

428

Arkansas

Total

36,067

0.34

10,615

324

Nevada

Total

31,314

0.30

9,483

293

District of Columbia

Total

25,071

0.24

12,233

175

Mississippi

Total

24,131

0.23

5,804

143

Oklahoma

Total

21,789

0.21

6,735

301

New Hampshire

Total

18,690

0.18

5,399

174

West Virginia

Total

12,085

0.11

1,370

Louisiana

Total

8,355

0.08

1,988

Vermont

Total

6,011

0.06

1,844

Idaho

Total

3,778

0.04

979

Rhode Island

Total

3,434

0.03

527

North Dakota

Total

3,259

0.03

641

New Mexico

Total

2,674

0.03

507

Montana

Total

1,490

0.01

484

All other states, including those below

Total

3,636

0.03

1,250

Hawaii

Total

(20-99)

Alaska

Total

(1-19)

Wyoming

Total

(1-19)

Products Lines for Direct mail advertising
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	10,544,455	100.00
36551	Direct mail advertising services: Full direct mail services	6,634,672	62.92
36555	Direct mail advertising services: Letter shop services	1,550,356	14.70
36554	Direct mail ad serv: Print serv for direct mail ad materials	768,089	7.28
	-Other	1,591,338	15.09

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Direct mail advertising
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-54SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-54SS-SZ	Establishment and Firm Size	Receipts/Revenue Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts/Revenue Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-54SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-54SX-SB	Miscellaneous Subjects	Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services	US, states
EC02-54I-08	Industry Series	Preliminary data now superseded	US
EC02-54A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 541860
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Service Annual Survey: Professional, Scientific, and Technical Services	Annual	Estimated revenue for employer and nonemployer firms	US
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas