Industry Statistics Sampler
NAICS 541870
Advertising material distribution services

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description		Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

54	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
541	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
5418	Advertising & related services	Taxable	38,047	56,680,662	19,484,306	409,429
54187	Advertising material distribution services	Taxable	646	1,487,845	357,684	10,006
541870	Advertising material distribution services	Taxable	646	1,487,845	357,684	10,006

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Receipts ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Receipts ($1,000)
N = Not available
54	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
541	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
5418	Advertising & related services	145,701	62,175,489	107,654	73.9	5,494,827	8.8	38,047	56,680,662
54187	Advertising material distribution services	N	N	N	N	N	N	646	1,487,845
541870	Advertising material distribution services	N	N	N	N	N	N	646	1,487,845

Definition: NAICS 541870 Advertising material distribution services

This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Cross-References. Establishments primarily engaged in--

Creating and designing advertising campaigns for the purpose of distributing advertising materials or samples through the mail--are classified in Industry 541860, Direct Mail Advertising;
Publishing newspapers or operating television stations or on-line information services--are classified in Sector 51, Information; and
Distributing advertising specialties (e.g., key chains, magnets, or pens with customized messages imprinted) to clients who wish to use such materials for promotional purposes--are classified in Industry 541890, Other Services Related to Advertising.

Historical comparability

NAICS 541870, Advertising material distribution services, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

541870	Advertising material distribution services	2002	646	1,487,845	357,684	10,006
		1997	560	829,683	174,956	9,642
		% change	15.4	79.3	104.4	3.8

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Snapshot

Geographic Distribution -- Advertising material distribution services: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

Total

646

1,487,845

100.00

5.16

357,684

10,006

California

Total

232,836

15.65

6.65

43,413

1,503

Minnesota

Total

166,333

11.18

33.10

10,489

380

Missouri

Total

128,210

8.62

22.57

22,993

873

New Jersey

Total

112,545

7.56

13.12

15,862

370

Illinois

Total

109,193

7.34

8.67

21,613

436

Florida

Total

93,542

6.29

5.61

48,493

930

New York

Total

73,730

4.96

3.85

16,952

779

Ohio

Total

67,861

4.56

5.95

11,741

335

Massachusetts

Total

54,399

3.66

8.46

26,034

454

Connecticut

Total

45,869

3.08

13.26

9,204

325

Georgia

Total

35,130

2.36

4.09

6,931

199

Pennsylvania

Total

31,979

2.15

2.60

8,747

498

Texas

Total

26,811

1.80

1.23

5,970

258

Michigan

Total

24,951

1.68

2.49

4,728

208

Colorado

Total

20,590

1.38

4.58

8,361

192

Maryland

Total

19,067

1.28

3.50

3,500

123

Arizona

Total

11,864

0.80

2.18

3,082

135

Tennessee

Total

10,272

0.69

1.77

3,095

189

Wisconsin

Total

7,784

0.52

1.43

2,291

224

Iowa

Total

6,550

0.44

2.23

2,008

107

Nebraska

Total

5,938

0.40

3.44

1,178

Virginia

Total

5,630

0.38

0.77

1,635

Oregon

Total

3,573

0.24

1.01

816

Utah

Total

2,648

0.18

1.14

431

Oklahoma

Total

2,360

0.16

0.68

732

Alabama

Total

2,238

0.15

0.50

372

Nevada

Total

1,984

0.13

0.91

454

Montana

Total

942

0.06

1.03

329

All other states, including those below

Total

183,016

12.30

76,230

1,246

Washington

Total

(500-999)

Indiana

Total

(100-249)

Kansas

Total

(100-249)

North Carolina

Total

(100-249)

Kentucky

Total

(20-99)

New Hampshire

Total

(20-99)

Alaska

Total

(1-19)

Hawaii

Total

(1-19)

Idaho

Total

(1-19)

Louisiana

Total

(1-19)

Maine

Total

(1-19)

Mississippi

Total

(1-19)

New Mexico

Total

(1-19)

Rhode Island

Total

(1-19)

South Carolina

Total

(1-19)

South Dakota

Total

(1-19)

Vermont

Total

(1-19)

West Virginia

Total

(1-19)

Wyoming

Total

(1-19)

Products Lines for Advertising material distribution services
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	1,487,845	100.00
36630	Distribution of advertising materials, other than by mail	1,454,229	97.74
36570	Direct marketing services	15,068	1.01
	-Other	18,548	1.25

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Advertising material distribution services
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-54SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-54SS-SZ	Establishment and Firm Size	Receipts/Revenue Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts/Revenue Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-54SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-54SX-SB	Miscellaneous Subjects	Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services	US, states
EC02-54I-08	Industry Series	Preliminary data now superseded	US
EC02-54A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 541870
Hypertext Tables	Title (with link to data)	Frequency	Contents	Geography
	County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
	Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas