Industry Statistics Sampler
NAICS 541890
Other services related to advertising

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description		Estab- lish- ments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

54	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
541	Professional, scientific, & technical services	Total	771,305	886,801,038	376,090,052	7,243,505
		Exempt	5,789	20,553,805	8,129,955	160,973
		Taxable	765,516	866,247,233	367,960,097	7,082,532
5418	Advertising & related services	Taxable	38,047	56,680,662	19,484,306	409,429
54189	Other services related to advertising	Taxable	8,500	8,844,402	1,837,463	70,519
541890	Other services related to advertising	Taxable	8,500	8,844,402	1,837,463	70,519
5418901	Welcoming services	Taxable	94	30,890	8,642	331
5418902	Advertising specialties goods distributor	Taxable	4,419	6,514,121	1,109,860	30,290
5418903	Sign painting & lettering shop	Taxable	2,844	889,024	271,033	12,231
5418909	All other advertising services	Taxable	1,143	1,410,367	447,928	27,667

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Receipts ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Receipts ($1,000)
N = Not available
54	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
541	Professional, scientific, & technical services	3,318,396	962,642,516	2,552,880	76.9	96,395,283	10.0	765,516	866,247,233
5418	Advertising & related services	145,701	62,175,489	107,654	73.9	5,494,827	8.8	38,047	56,680,662
54189	Other services related to advertising	N	N	N	N	N	N	8,500	8,844,402
541890	Other services related to advertising	N	N	N	N	N	N	8,500	8,844,402

Definition: NAICS 541890 Other services related to advertising

This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Cross-References. Establishments primarily engaged in--

Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in Industry 541810, Advertising Agencies;
Designing and implementing public relations campaigns--are classified in Industry 541820, Public Relations Agencies;
Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
Selling media time or space for media owners as independent representatives--are classified in Industry 541840, Media Representatives;
Providing display advertising services (except aerial)--are classified in Industry 541850, Display Advertising;
Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in Industry 541870, Advertising Material Distribution Services;
Providing direct mail advertising services--are classified in Industry 541860, Direct Mail Advertising;
Publishing newspapers or operating television stations or on-line information services--are classified in Sector 51, Information; and
Providing marketing consulting services--are classified in U.S. Industry 541613, Marketing Consulting Services.

Historical comparability

NAICS 541890, Other services related to advertising, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Receipts ($1,000)	Annual payroll ($1,000)	Paid employees

541890	Other services related to advertising	2002	8,500	8,844,402	1,837,463	70,519
		1997	9,086	9,140,356	1,596,457	67,354
		% change	-6.4	-3.2	15.1	4.7

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Industry
Snapshot

Geographic Distribution -- Other services related to advertising: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Receipts
($1,000)

Receipts
% of
U.S.

Receipts
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

Total

8,500

8,844,402

100.00

1,837,463

70,519

California

Total

935

1,108,597

12.53

269,585

14,206

Illinois

Total

457

1,030,852

11.66

178,079

4,051

New York

Total

518

618,230

6.99

126,984

3,270

Texas

Total

523

469,169

5.30

112,619

3,914

New Jersey

Total

300

457,012

5.17

73,574

1,702

Ohio

Total

312

380,144

4.30

54,325

1,857

Florida

Total

641

367,991

4.16

70,247

2,819

Georgia

Total

303

315,109

3.56

69,660

2,440

Connecticut

Total

116

295,015

3.34

90,505

6,112

Wisconsin

Total

208

263,123

2.98

49,085

1,630

Pennsylvania

Total

319

259,241

2.93

50,224

1,900

Minnesota

Total

226

254,244

2.87

59,041

2,433

Missouri

Total

230

248,280

2.81

52,296

1,586

Michigan

Total

251

222,361

2.51

50,888

1,518

Massachusetts

Total

190

207,890

2.35

56,869

1,361

Iowa

Total

177,052

2.00

25,628

1,040

Maryland

Total

173

169,107

1.91

34,082

994

Virginia

Total

209

143,562

1.62

31,416

1,068

Tennessee

Total

163

117,677

1.33

25,262

902

Arizona

Total

142

85,883

0.97

22,315

874

Alabama

Total

113

85,653

0.97

19,653

1,021

Colorado

Total

145

84,946

0.96

17,191

776

Oklahoma

Total

51,336

0.58

12,070

436

Utah

Total

50,810

0.57

9,462

571

Nevada

Total

46,423

0.52

22,962

516

Delaware

Total

21,001

0.24

5,093

203

Hawaii

Total

10,022

0.11

2,476

327

South Dakota

Total

9,931

0.11

1,836

Vermont

Total

8,017

0.09

1,265

West Virginia

Total

6,786

0.08

1,789

102

Wyoming

Total

2,510

0.03

411

All other states, including those below

Total

1,585

1,276,428

14.43

240,571

10,728

Washington

Total

178

(2500-4999)

North Carolina

Total

252

(1000-2499)

Indiana

Total

203

(500-999)

Kentucky

Total

112

(500-999)

Louisiana

Total

109

(500-999)

Maine

Total

(500-999)

Oregon

Total

109

(500-999)

Kansas

Total

(250-499)

Montana

Total

(250-499)

South Carolina

Total

102

(250-499)

Alaska

Total

(100-249)

Arkansas

Total

(100-249)

Idaho

Total

(100-249)

Mississippi

Total

(100-249)

Nebraska

Total

(100-249)

New Hampshire

Total

(100-249)

New Mexico

Total

(100-249)

Rhode Island

Total

(100-249)

District of Columbia

Total

(20-99)

North Dakota

Total

(20-99)

Products Lines for Other services related to advertising
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
30000	Industry total	8,844,402	100.00
36640	Coordination of prod & delivery of premiums (ad specialties)	6,219,161	70.32
36590	Signs, custom fabrication, incl banners/a-frame/neon/outdoor/etc.	697,819	7.89
39000	Merchandise sales	173,173	1.96
	-Other	1,754,249	19.83

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Other services related to advertising
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-54SL-LS	Product Lines	Product Lines by Kind of Business	US, states
EC02-54SS-SZ	Establishment and Firm Size	Receipts/Revenue Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Receipts/Revenue Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-54SX-SB	Miscellaneous Subjects	Exported Services by Selected Kind of Business	US, states
EC02-54SX-SB	Miscellaneous Subjects	Receipts/Revenue by Class of Customer for Selected Professional, Scientific, Technical Services	US, states
EC02-54I-08	Industry Series	Preliminary data now superseded	US
EC02-54A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 541890
Hypertext Tables	Title (with link to data)	Frequency	Contents	Geography
	County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
	Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas