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2002 Economic Census main page

Industry Statistics Sampler
NAICS 541910
Marketing research and public opinion polling

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Definition Data from the Economic Census Annual data
Employers Nonemployers Compare to '97 States Products, Size, etc.
 
Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Indus-
try
Detail
NAICS
code		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
Go to this NAICS 54 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 541 Professional, scientific, & technical services Total 771,305 886,801,038 376,090,052 7,243,505
Exempt 5,789 20,553,805 8,129,955 160,973
Taxable 765,516 866,247,233 367,960,097 7,082,532
Go to this NAICS 5419 Other professional, scientific, & technical services Taxable 66,525 41,693,231 13,779,163 508,389
Go to this NAICS 54191 Marketing research & public opinion polling Taxable 5,460 10,890,323 4,080,844 122,359
  541910 Marketing research & public opinion polling Taxable 5,460 10,890,323 4,080,844 122,359

 

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code 		NAICS Title
 All firms Nonemployers Employers
Establish-
ments		 Receipts ($1,000) Establishments Receipts Establish-
ments		 Receipts ($1,000)
Number % of all $1,000 % of all
54 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
541 Professional, scientific, & technical services 3,318,396 962,642,516 2,552,880 76.9 96,395,283 10.0 765,516 866,247,233
5419 Other professional, scientific, & technical services 836,775 69,711,012 770,250 92.0 28,017,781 40.2 66,525 41,693,231
54191 Marketing research & public opinion polling 27,829 11,710,882 22,369 80.4 820,559 7.0 5,460 10,890,323
541910 Marketing research & public opinion polling 27,829 11,710,882 22,369 80.4 820,559 7.0 5,460 10,890,323

 

Definition: NAICS 541910   Marketing research and public opinion polling

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Cross-References. Establishments primarily engaged in--

 

Historical comparability

Comparable   NAICS 541910, Marketing research and public opinion polling, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

 

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997
NAICS
code		 1997 NAICS Description Year Establishments Receipts ($1,000) Annual payroll ($1,000) Paid employees
541910 Marketing research & public opinion polling 2002 5,463 10,893,046 4,081,034 122,365
1997 4,030 7,879,886 2,963,417 107,552
% change 35.6 38.2 37.7 13.8

 

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Industry
Snapshot		 Link to graphic Industry Snapshot
Geographic Distribution -- Marketing research and public opinion polling: 2002

Data for the Professional, scientific, & technical services sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.


Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
Other
Indus-
tries		 Description Estab-
lish-
ments		 Receipts
($1,000)		 Receipts
% of
U.S.		 Receipts
per capita
($)		 Annual
payroll
($1,000)		 Paid
employees
See other industries in this state United States Total 5,460 10,890,323 100.00 38 4,080,844 122,359
See other industries in this state California Total 798 1,512,493 13.89 43 527,577 14,176
See other industries in this state New York Total 568 1,387,705 12.74 72 478,622 11,030
See other industries in this state Illinois Total 372 1,099,338 10.09 87 436,350 10,855
See other industries in this state Pennsylvania Total 220 892,283 8.19 72 281,438 7,216
See other industries in this state Connecticut Total 168 842,548 7.74 244 380,265 4,688
See other industries in this state New Jersey Total 320 743,027 6.82 87 295,884 6,734
See other industries in this state Ohio Total 198 427,466 3.93 37 144,588 4,708
See other industries in this state Texas Total 263 338,883 3.11 16 120,124 4,955
See other industries in this state Florida Total 373 335,852 3.08 20 160,584 8,079
See other industries in this state Wisconsin Total 66 290,542 2.67 53 50,903 2,950
See other industries in this state Virginia Total 146 259,256 2.38 36 101,114 2,778
See other industries in this state Massachusetts Total 173 256,909 2.36 40 111,054 2,328
See other industries in this state Maryland Total 103 248,770 2.28 46 81,915 2,090
See other industries in this state Michigan Total 137 231,874 2.13 23 87,720 2,738
See other industries in this state Georgia Total 164 225,692 2.07 26 71,714 2,257
See other industries in this state Nebraska Total 25 211,424 1.94 122 112,186 3,056
See other industries in this state Missouri Total 108 163,174 1.50 29 70,105 1,686
See other industries in this state Minnesota Total 126 148,740 1.37 30 52,091 1,969
See other industries in this state North Carolina Total 106 133,235 1.22 16 42,168 1,373
See other industries in this state Colorado Total 115 116,441 1.07 26 45,792 1,791
See other industries in this state District of Columbia Total 57 103,417 0.95 179 38,601 839
See other industries in this state Idaho Total 25 101,206 0.93 75 54,490 5,507
See other industries in this state Kentucky Total 39 93,131 0.86 23 41,150 1,441
See other industries in this state Indiana Total 63 93,118 0.86 15 31,914 1,169
See other industries in this state Arizona Total 92 89,103 0.82 16 33,279 1,510
See other industries in this state Washington Total 102 82,976 0.76 14 32,321 1,765
See other industries in this state Oregon Total 56 69,334 0.64 20 35,096 1,434
See other industries in this state Utah Total 48 50,289 0.46 22 26,964 2,981
See other industries in this state Tennessee Total 54 39,299 0.36 7 16,731 779
See other industries in this state Iowa Total 31 39,187 0.36 13 17,854 719
See other industries in this state Kansas Total 43 33,984 0.31 13 10,729 671
See other industries in this state South Carolina Total 33 29,050 0.27 7 9,056 257
See other industries in this state Alabama Total 21 24,906 0.23 6 6,585 659
See other industries in this state Nevada Total 39 21,681 0.20 10 9,236 568
See other industries in this state New Mexico Total 19 19,309 0.18 10 6,977 484
See other industries in this state Louisiana Total 32 16,291 0.15 4 6,310 369
See other industries in this state West Virginia Total 9 15,747 0.14 9 6,174 873
See other industries in this state New Hampshire Total 15 14,620 0.13 11 5,854 170
See other industries in this state Oklahoma Total 21 10,575 0.10 3 4,184 283
See other industries in this state Hawaii Total 12 9,677 0.09 8 4,756 411
See other industries in this state Maine Total 19 7,296 0.07 6 2,912 140
See other industries in this state North Dakota Total 7 5,088 0.05 8 2,892 305
See other industries in this state Rhode Island Total 10 3,354 0.03 3 1,293 57
See other industries in this state Alaska Total 7 3,214 0.03 5 1,673 101
See other industries in this state Montana Total 7 2,986 0.03 3 2,177 209
See other industries in this state Mississippi Total 5 2,981 0.03 1 1,241 99
See other industries in this state Wyoming Total 3 2,445 0.02 5 1,116 161
See other industries in this state Delaware Total 11 2,036 0.02 3 807 24
  All other states, including those below Total 31 38,371 0.35   16,278 917
See other industries in this state     Arkansas Total 10 D     D (250-499)
See other industries in this state     South Dakota Total 8 D     D (100-249)
See other industries in this state     Vermont Total 13 D     D (100-249)

 

Products Lines for Marketing research and public opinion polling
Product
code 		Product description Sales of
this line
($000)		 Percent of
industry sales
(%)		 Graph
30000 Industry total 10,890,323 100.00
36251 Market research services 10,148,641 93.19
36252 Public opinion polling services 409,385 3.76
-Other 332,297 3.05

For more product detail, see the AFF links below for Product Lines

 

Products, Size, and Other Data from the Economic Census -- Marketing research and public opinion polling
Link
to pdf 		Series number Title Link to AFF or Drill-down
tables		 Contents Geography
link to PDF EC02-00C-COMP Comparative Statistics Link to drill-down tables 2002 and 1997 data side by side on a comparable NAICS 1997 basis US, states
link to PDF EC02-54SL-LS Product Lines Link to data in AFF Product Lines by Kind of Business US, states
link to PDF EC02-54SS-SZ Establishment and Firm Size Link to data in AFF Receipts/Revenue Size of Establishments US
Link to data in AFF Employment Size of Establishments US
Link to data in AFF Single Unit & Multiunit Firms US
Link to data in AFF Receipts/Revenue Size of Firms US
Link to data in AFF Employment Size of Firms US
Link to data in AFF Concentration by Largest Firms US
Link to data in AFF Legal Form of Organization US
link to PDF EC02-54SX-SB Miscellaneous Subjects Link to data in AFF Exported Services by Selected Kind of Business US, states
link to PDF EC02-54I-09 Industry Series   Preliminary data now superseded US
link to PDF EC02-54A Geographic Area Series Link to data in AFF Summary Statistics US, states, counties, metros
Drill-down iconDown arrows link to tables in "drill-down" format for easy navigation. AFF iconAFF icons link to tables in American FactFinder, which supports further manipulation and downloading. link to PDF PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

 

Data from the Other Census Bureau Programs -- NAICS 541910
Hypertext Tables Title (with link to data) Frequency Contents Geography
  County Business Patterns Annual Employees; payroll; number of establishments by employment size of establishment US, states, metro areas, counties
Link to table for this industry Nonemployer Statistics Annual Number of establishments and sales of firms with no paid employees US, states, metro areas, counties
  Service Annual Survey: Professional, Scientific, and Technical Services Annual Estimated revenue for employer and nonemployer firms US
Link to table for this industry Statistics of U.S. Businesses Annual Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise US, states, metro areas

 

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Source: 2002 Economic Census   Questions?