U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Milwaukee city, WI     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 1,513 3,594,429 390,498 19,506
441 Motor vehicle & parts dealers 176 760,179 71,928 2,330
442 Furniture & home furnishings stores 70 86,146 16,081 527
443 Electronics & appliance stores 60 84,017 9,697 466
444 Building material & garden equipment & supplies dealers 88 238,394 41,774 1,428
445 Food & beverage stores 319 672,518 65,012 4,012
446 Health & personal care stores 135 387,594 53,795 3,115
447 Gasoline stations 172 425,543 17,132 998
448 Clothing & clothing accessories stores 164 152,797 22,130 1,526
451 Sporting goods, hobby, book, & music stores 74 81,556 9,064 727
452 General merchandise stores 44 410,642 46,840 2,537
453 Miscellaneous store retailers 151 95,672 18,006 1,246
454 Nonstore retailers 60 199,371 19,039 594

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 176 760,179 71,928 2,330
4411 Automobile dealers 78 640,347 50,990 1,522
44111 New car dealers 27 578,744 46,184 1,329
44112 Used car dealers 51 61,603 4,806 193
4412 Other motor vehicle dealers 14 43,457 5,302 155
44121 Recreational vehicle dealers 2 D D (20-99)
44122 Motorcycle, boat, & other motor vehicle dealers 12 D D (100-249)
441221 Motorcycle dealers 7 D D (20-99)
441222 Boat dealers 5 D D (20-99)
4413 Automotive parts, accessories, & tire stores 84 76,375 15,636 653
44131 Automotive parts & accessories stores 63 63,726 12,739 549
44132 Tire dealers 21 12,649 2,897 104

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 70 86,146 16,081 527
4421 Furniture stores 33 52,786 9,241 294
4422 Home furnishings stores 37 33,360 6,840 233
44221 Floor covering stores 21 20,027 3,476 103
44229 Other home furnishings stores 16 13,333 3,364 130
442299 All other home furnishings stores 13 11,988 3,057 116

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 60 84,017 9,697 466
44311 Appliance, television, & other electronics stores 50 73,655 8,551 401
443111 Household appliance stores 10 8,169 1,906 61
443112 Radio, television, & other electronics stores 40 65,486 6,645 340
44312 Computer & software stores 8 D D (20-99)
44313 Camera & photographic supplies stores 2 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 88 238,394 41,774 1,428
4441 Building material & supplies dealers 79 218,768 36,688 1,171
44411 Home centers 2 D D (250-499)
44412 Paint & wallpaper stores 11 D D (20-99)
44413 Hardware stores 25 20,827 4,094 281
44419 Other building material dealers 41 129,177 24,360 571
4442 Lawn & garden equipment & supplies stores 9 19,626 5,086 257
44422 Nursery, garden center, & farm supply stores 6 D D (100-249)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 319 672,518 65,012 4,012
4451 Grocery stores 222 569,820 55,293 3,303
44511 Supermarkets & other grocery (except convenience) stores 151 537,371 53,126 3,137
44512 Convenience stores 71 32,449 2,167 166
4452 Specialty food stores 30 22,452 4,625 335
4453 Beer, wine, & liquor stores 67 80,246 5,094 374

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 135 387,594 53,795 3,115
44611 Pharmacies & drug stores 80 352,564 45,840 2,795
4461102 Proprietary stores 2 D D (1-19)
44612 Cosmetics, beauty supplies, & perfume stores 14 10,107 1,330 96
44613 Optical goods stores 21 8,739 2,390 97
44619 Other health & personal care stores 20 16,184 4,235 127
446191 Food (health) supplement stores 7 1,798 235 20
446199 All other health & personal care stores 13 14,386 4,000 107

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 172 425,543 17,132 998
44711 Gasoline stations with convenience stores 144 306,021 14,180 862
44719 Other gasoline stations 28 119,522 2,952 136

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 164 152,797 22,130 1,526
4481 Clothing stores 92 99,677 13,958 986
44811 Men's clothing stores 16 14,570 2,364 99
44812 Women's clothing stores 29 17,123 2,594 230
44813 Children's & infants' clothing stores 9 D D (20-99)
44814 Family clothing stores 17 23,709 2,725 198
44815 Clothing accessories stores 7 D D (20-99)
44819 Other clothing stores 14 29,152 4,666 328
4482 Shoe stores 39 36,658 6,136 407
4482101 Men's shoe stores 2 D D (1-19)
4482102 Women's shoe stores 3 1,964 227 30
4482103 Children's & juveniles' shoe stores 1 D D (1-19)
4482104 Family shoe stores 22 18,498 3,233 166
4482105 Athletic footwear stores 11 14,647 2,523 201
4483 Jewelry, luggage, & leather goods stores 33 16,462 2,036 133
44831 Jewelry stores 33 16,462 2,036 133

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 74 81,556 9,064 727
4511 Sporting goods, hobby, & musical instrument stores 47 57,786 6,781 540
45111 Sporting goods stores 20 12,850 2,066 125
4511101 General-line sporting goods stores 5 6,102 717 54
4511102 Specialty-line sporting goods stores 15 6,748 1,349 71
45112 Hobby, toy, & game stores 10 30,260 2,753 280
45113 Sewing, needlework, & piece goods stores 5 4,443 578 48
45114 Musical instrument & supplies stores 12 10,233 1,384 87
4512 Book, periodical, & music stores 27 23,770 2,283 187
45121 Book stores & news dealers 16 15,382 1,563 121
451211 Book stores 16 15,382 1,563 121
4512111 Book stores, general 8 4,762 803 63
4512112 Specialty book stores 4 2,205 359 30
4512113 College book stores 4 8,415 401 28
45122 Prerecorded tape, compact disc, & record stores 11 8,388 720 66

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 44 410,642 46,840 2,537
4521 Department stores 15 320,304 39,210 2,093
45210009 Department stores (incl leased depts) 15 330,558 39,210 2,093
452111 Department stores (expt discount dept stores) 6 D D (500-999)
452112 Discount department stores 9 D D (1000-2499)
4529 Other general merchandise stores 29 90,338 7,630 444
45291 Warehouse clubs & supercenters 1 D D (100-249)
45299 All other general merchandise stores 28 D D (250-499)
4529901 Variety stores 21 D D (100-249)
4529904 Miscellaneous general merchandise stores 7 9,083 1,691 93

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 151 95,672 18,006 1,246
4531 Florists 24 7,280 1,708 136
4532 Office supplies, stationery, & gift stores 43 33,491 4,021 288
45321 Office supplies & stationery stores 7 20,726 1,961 108
45322 Gift, novelty, & souvenir stores 36 12,765 2,060 180
4533 Used merchandise stores 31 21,624 7,082 480
4539 Other miscellaneous store retailers 53 33,277 5,195 342
45391 Pet & pet supplies stores 11 9,053 1,462 149
45392 Art dealers 15 5,944 941 57
45399 All other miscellaneous store retailers 26 D D (100-249)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 60 199,371 19,039 594
4541 Electronic shopping & mail-order houses 20 164,030 13,659 387
4542 Vending machine operators 7 10,959 1,873 73
4543 Direct selling establishments 33 24,382 3,507 134
45431 Fuel dealers 6 D D (20-99)
454311 Heating oil dealers 4 D D (1-19)
454312 Liquefied petroleum gas (bottled gas) dealers 1 D D (1-19)
454319 Other fuel dealers 1 D D (1-19)
45439 Other direct selling establishments 27 D D (100-249)


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012