U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Oconomowoc city, WI     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 73 196,981 18,761 956
441 Motor vehicle & parts dealers 13 103,725 7,708 282
442 Furniture & home furnishings stores 5 3,905 498 23
443 Electronics & appliance stores 3 D D (20-99)
444 Building material & garden equipment & supplies dealers 6 15,517 1,958 77
445 Food & beverage stores 3 D D (100-249)
446 Health & personal care stores 10 24,316 2,755 147
447 Gasoline stations 7 16,732 1,021 71
448 Clothing & clothing accessories stores 6 2,388 368 26
451 Sporting goods, hobby, book, & music stores 7 5,470 778 82
452 General merchandise stores 1 D D (20-99)
453 Miscellaneous store retailers 6 555 87 17
454 Nonstore retailers 6 1,683 279 27

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 13 103,725 7,708 282
4411 Automobile dealers 5 85,655 5,261 194
4412 Other motor vehicle dealers 4 14,206 1,788 64
44122 Motorcycle, boat, & other motor vehicle dealers 4 14,206 1,788 64
441221 Motorcycle dealers 2 D D (20-99)
441222 Boat dealers 1 D D (1-19)
441229 All other motor vehicle dealers 1 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 5 3,905 498 23

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 3 D D (20-99)
44311 Appliance, television, & other electronics stores 3 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 6 15,517 1,958 77
4441 Building material & supplies dealers 2 D D (20-99)
44419 Other building material dealers 1 D D (1-19)
4442 Lawn & garden equipment & supplies stores 4 D D (20-99)
44421 Outdoor power equipment stores 2 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 3 D D (100-249)
4452 Specialty food stores 1 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 10 24,316 2,755 147

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 7 16,732 1,021 71
44711 Gasoline stations with convenience stores 4 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 6 2,388 368 26

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 7 5,470 778 82
4511 Sporting goods, hobby, & musical instrument stores 5 D D (20-99)
4511101 General-line sporting goods stores 2 D D (20-99)
45121 Book stores & news dealers 2 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 1 D D (20-99)
45299 All other general merchandise stores 1 D D (20-99)
4529904 Miscellaneous general merchandise stores 1 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 6 555 87 17
45392 Art dealers 1 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 6 1,683 279 27


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012