U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Waukesha city, WI     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 230 1,173,495 105,388 4,766
441 Motor vehicle & parts dealers 35 455,281 37,973 1,164
442 Furniture & home furnishings stores 14 24,804 3,561 138
443 Electronics & appliance stores 13 7,552 1,078 60
444 Building material & garden equipment & supplies dealers 24 77,204 10,683 404
445 Food & beverage stores 16 D D (500-999)
446 Health & personal care stores 21 59,898 7,238 413
447 Gasoline stations 24 134,562 3,980 212
448 Clothing & clothing accessories stores 13 11,415 1,736 86
451 Sporting goods, hobby, book, & music stores 21 20,017 3,446 223
452 General merchandise stores 6 161,379 14,105 931
453 Miscellaneous store retailers 23 D D (100-249)
454 Nonstore retailers 20 32,215 5,201 156

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 35 455,281 37,973 1,164
4411 Automobile dealers 16 393,258 31,513 979
44111 New car dealers 13 388,943 31,241 966
4412 Other motor vehicle dealers 7 31,142 2,270 45
44122 Motorcycle, boat, & other motor vehicle dealers 6 D D (20-99)
441221 Motorcycle dealers 3 D D (20-99)
441222 Boat dealers 2 D D (1-19)
441229 All other motor vehicle dealers 1 D D (1-19)
4413 Automotive parts, accessories, & tire stores 12 30,881 4,190 140
44131 Automotive parts & accessories stores 7 9,091 1,429 59
44132 Tire dealers 5 21,790 2,761 81

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 14 24,804 3,561 138
4421 Furniture stores 4 19,599 2,363 93
4422 Home furnishings stores 10 5,205 1,198 45
44221 Floor covering stores 7 3,523 733 22
44229 Other home furnishings stores 3 1,682 465 23

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 13 7,552 1,078 60
44311 Appliance, television, & other electronics stores 7 4,887 358 16
443111 Household appliance stores 3 D D (1-19)
44312 Computer & software stores 6 2,665 720 44

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 24 77,204 10,683 404
4441 Building material & supplies dealers 20 D D (250-499)
44411 Home centers 1 D D (100-249)
44419 Other building material dealers 13 33,814 5,749 148
4442 Lawn & garden equipment & supplies stores 4 D D (20-99)
44422 Nursery, garden center, & farm supply stores 2 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 16 D D (500-999)
4451 Grocery stores 11 160,388 11,535 709
44511 Supermarkets & other grocery (except convenience) stores 11 160,388 11,535 709
4453 Beer, wine, & liquor stores 2 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 21 59,898 7,238 413
44611 Pharmacies & drug stores 12 51,339 5,359 350
44613 Optical goods stores 5 D D (20-99)
44619 Other health & personal care stores 4 D D (20-99)
446199 All other health & personal care stores 2 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 24 134,562 3,980 212
44711 Gasoline stations with convenience stores 22 D D (100-249)
44719 Other gasoline stations 2 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 13 11,415 1,736 86
44819 Other clothing stores 1 D D (1-19)
4482101 Men's shoe stores 1 D D (1-19)
4483 Jewelry, luggage, & leather goods stores 5 3,550 826 32

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 21 20,017 3,446 223
4511 Sporting goods, hobby, & musical instrument stores 15 15,448 3,104 201
45111 Sporting goods stores 7 6,405 819 50
4511101 General-line sporting goods stores 2 D D (20-99)
45112 Hobby, toy, & game stores 4 D D (20-99)
45114 Musical instrument & supplies stores 2 D D (20-99)
4512 Book, periodical, & music stores 6 4,569 342 22
45121 Book stores & news dealers 5 D D (1-19)
451211 Book stores 4 D D (1-19)
4512113 College book stores 3 D D (1-19)
451212 News dealers & newsstands 1 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 6 161,379 14,105 931
4521 Department stores 5 D D (500-999)
45210009 Department stores (incl leased depts) 5 D D (500-999)
452111 Department stores (expt discount dept stores) 1 D D (100-249)
452112 Discount department stores 4 D D (500-999)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 23 D D (100-249)
4531 Florists 4 2,246 663 38
4532 Office supplies, stationery, & gift stores 9 2,601 412 43
4533 Used merchandise stores 4 D D (20-99)
4539 Other miscellaneous store retailers 6 D D (20-99)
45391 Pet & pet supplies stores 2 D D (20-99)
45399 All other miscellaneous store retailers 4 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 20 32,215 5,201 156
4541 Electronic shopping & mail-order houses 7 14,816 2,004 66
4542 Vending machine operators 3 D D (20-99)
4543 Direct selling establishments 10 D D (20-99)
45431 Fuel dealers 3 D D (20-99)
454312 Liquefied petroleum gas (bottled gas) dealers 3 D D (20-99)
45439 Other direct selling establishments 7 D D (20-99)


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012