U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Wauwatosa city, WI     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 289 878,993 96,438 5,575
441 Motor vehicle & parts dealers 12 D D (500-999)
442 Furniture & home furnishings stores 17 30,297 3,181 348
443 Electronics & appliance stores 16 40,904 3,442 174
444 Building material & garden equipment & supplies dealers 21 70,871 11,268 420
445 Food & beverage stores 23 96,863 8,753 487
446 Health & personal care stores 35 82,970 13,002 716
447 Gasoline stations 20 36,789 1,721 120
448 Clothing & clothing accessories stores 74 120,670 13,553 1,118
451 Sporting goods, hobby, book, & music stores 20 33,744 4,384 337
452 General merchandise stores 6 D D (500-999)
453 Miscellaneous store retailers 30 D D (250-499)
454 Nonstore retailers 15 12,369 1,264 66

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 12 D D (500-999)
4411 Automobile dealers 9 201,269 16,837 599
44111 New car dealers 9 201,269 16,837 599
44131 Automotive parts & accessories stores 3 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 17 30,297 3,181 348
4421 Furniture stores 4 10,441 963 41
4422 Home furnishings stores 13 19,856 2,218 307
44221 Floor covering stores 2 D D (1-19)
44229 Other home furnishings stores 11 D D (250-499)
442299 All other home furnishings stores 9 15,624 1,520 285

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 16 40,904 3,442 174
44311 Appliance, television, & other electronics stores 12 38,787 3,189 159
443111 Household appliance stores 3 D D (20-99)
443112 Radio, television, & other electronics stores 9 D D (100-249)
44312 Computer & software stores 2 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 21 70,871 11,268 420
4441 Building material & supplies dealers 20 D D (250-499)
44411 Home centers 2 D D (100-249)
44412 Paint & wallpaper stores 4 D D (20-99)
44413 Hardware stores 7 D D (20-99)
44419 Other building material dealers 7 10,003 2,149 65
4442 Lawn & garden equipment & supplies stores 1 D D (20-99)
44422 Nursery, garden center, & farm supply stores 1 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 23 96,863 8,753 487
4451 Grocery stores 10 D D (250-499)
44511 Supermarkets & other grocery (except convenience) stores 9 74,137 6,166 298
4452 Specialty food stores 9 D D (100-249)
4453 Beer, wine, & liquor stores 4 6,819 529 27

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 35 82,970 13,002 716
44611 Pharmacies & drug stores 14 70,720 9,663 572
4461102 Proprietary stores 1 D D (1-19)
44612 Cosmetics, beauty supplies, & perfume stores 3 D D (20-99)
44613 Optical goods stores 10 5,242 1,209 61
44619 Other health & personal care stores 8 D D (20-99)
446191 Food (health) supplement stores 4 D D (20-99)
446199 All other health & personal care stores 4 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 20 36,789 1,721 120
44711 Gasoline stations with convenience stores 14 27,159 1,257 91

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 74 120,670 13,553 1,118
4481 Clothing stores 50 84,719 9,805 883
44811 Men's clothing stores 4 6,810 1,201 54
44812 Women's clothing stores 17 27,119 2,936 242
44813 Children's & infants' clothing stores 6 8,263 1,049 145
44814 Family clothing stores 13 35,209 3,356 365
44815 Clothing accessories stores 5 1,996 323 15
44819 Other clothing stores 5 5,322 940 62
4482 Shoe stores 15 18,828 1,736 143
4482102 Women's shoe stores 3 D D (1-19)
4482103 Children's & juveniles' shoe stores 1 D D (1-19)
4482104 Family shoe stores 8 8,914 741 57
4482105 Athletic footwear stores 3 D D (20-99)
4483 Jewelry, luggage, & leather goods stores 9 17,123 2,012 92
44831 Jewelry stores 9 17,123 2,012 92

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 20 33,744 4,384 337
4511 Sporting goods, hobby, & musical instrument stores 12 14,262 2,652 140
45112 Hobby, toy, & game stores 4 4,271 674 59
45113 Sewing, needlework, & piece goods stores 1 D D (1-19)
45114 Musical instrument & supplies stores 3 D D (20-99)
4512 Book, periodical, & music stores 8 19,482 1,732 197
45121 Book stores & news dealers 4 D D (100-249)
451211 Book stores 4 D D (100-249)
4512111 Book stores, general 2 D D (100-249)
4512112 Specialty book stores 1 D D (20-99)
4512113 College book stores 1 D D (1-19)
45122 Prerecorded tape, compact disc, & record stores 4 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 6 D D (500-999)
4521 Department stores 3 D D (500-999)
45210009 Department stores (incl leased depts) 3 D D (500-999)
452111 Department stores (expt discount dept stores) 1 D D (500-999)
452112 Discount department stores 2 D D (250-499)
45299 All other general merchandise stores 3 9,685 784 43
4529904 Miscellaneous general merchandise stores 2 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 30 D D (250-499)
4531 Florists 5 4,391 1,417 76
4532 Office supplies, stationery, & gift stores 12 8,626 1,210 132
45321 Office supplies & stationery stores 3 1,646 269 30
45322 Gift, novelty, & souvenir stores 9 6,980 941 102
4539 Other miscellaneous store retailers 13 D D (20-99)
45391 Pet & pet supplies stores 3 D D (20-99)
45392 Art dealers 2 D D (1-19)
45399 All other miscellaneous store retailers 8 4,245 1,266 52

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 15 12,369 1,264 66
4541 Electronic shopping & mail-order houses 5 D D (20-99)
4543 Direct selling establishments 8 6,673 831 37
45439 Other direct selling establishments 8 6,673 831 37


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012