2002 Economic Census
Wholesale Trade
Wisconsin

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Wholesale Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More data	NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
	42	Wholesale trade	7,557	68,510,712	4,494,992	112,763
	423	Durable goods merchant wholesalers	4,617	26,911,385	2,635,781	64,091
	424	Nondurable goods merchant wholesalers	2,311	33,665,959	1,704,304	44,385
	425	Wholesale electronic markets and agents and brokers	629	7,933,368	154,907	4,287

Wholesale Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
423	Durable goods merchant wholesalers	4,617	26,911,385	2,635,781	64,091
4231	Mtr vehicle & parts & supplies merchant wholesalers	398	5,342,010	286,832	7,673
42311	Automobile & other mtr vehicle merchant wholesalers	134	4,017,709	136,485	3,861
4231101	Automobile & motorcycle merchant wholesalers	48	3,041,061	57,863	1,411
4231102	Bus & RV merchant wholesalers	6	D	D	(20-99)
4231103	Light truck & van merchant wholesalers	4	D	D	(20-99)
4231104	Medium truck & tractor merchant wholesalers	6	D	D	(250-499)
4231105	Heavy truck & tractor merchant wholesalers	70	860,593	65,882	2,005
42312	Mtr vehicle supplies & new parts merchant wholesalers	200	1,182,081	131,997	3,202
4231201	Mtr veh supp & new parts merchant wholesalers - wrehse dist	84	516,848	41,155	1,204
4231202	Mtr veh supp & new parts merchant wholesalers - jobbers	102	627,588	85,844	1,865
4231203	Petrol products marketing equip merchant wholesalers	14	37,645	4,998	133
42313	Tire & tube merchant wholesalers	20	D	D	(100-249)
42314	Motor vehicle parts (used) merchant wholesalers	44	D	D	(250-499)
4232	Furniture & home furnishing merchant wholesalers	165	D	D	(1000-2499)
42321	Furniture merchant wholesalers	76	D	D	(1000-2499)
4232101	Household & lawn furniture merchant wholesalers	29	D	D	(100-249)
4232102	Office & business furniture merchant wholesalers	47	293,922	37,485	964
42322	Home furnishing merchant wholesalers	89	D	D	(500-999)
4232201	Household china & crockery merchant wholesalers	7	D	D	(20-99)
4232202	Linens, draperies, & curtains merchant wholesalers	6	D	D	(20-99)
4232203	Floor coverings merchant wholesalers	40	166,706	16,887	421
4232204	Other home furnishing merchant wholesalers	36	D	D	(100-249)
4233	Lumber & other const material merchant wholesalers	352	2,214,320	206,208	5,392
42331	Lumber, plywood, & wood panel merchant wholesalers	186	1,396,938	128,250	3,496
4233101	Lumber without yard merchant wholesalers	54	345,728	29,419	976
4233102	Lumber with yard merchant wholesalers	33	329,677	23,917	609
4233103	Plywood, millwork, & wood panel merchant wholesalers	99	721,533	74,914	1,911
42332	Brick, stone, & const material merchant wholesalers	52	153,554	14,458	332
4233201	Brick, block, tile, & sewer pipe merchant wholesalers	21	49,216	8,053	173
4233202	Sand, gravel, & stone merchant wholesalers	22	27,046	4,546	122
4233203	Cement, lime, & related products merchant wholesalers	9	77,292	1,859	37
42333	Roofing, siding, & insul mat merchant wholesalers	52	502,083	42,406	944
42339	Other construction material merchant wholesalers	62	161,745	21,094	620
4233901	Flat glass & other const glass merchant wholesalers	11	30,222	3,406	117
4234	Prof & commercial equip & supp merchant wholesalers	548	3,491,006	528,985	11,794
42341	Photo equip & supp merchant wholesalers	14	33,596	6,593	252
42342	Office equipment merchant wholesalers	105	401,315	81,641	2,167
42343	Comp & perphl equip & software merchant wholesalers	193	1,451,585	214,626	3,687
4234301	Computer & peripheral equip merchant wholesalers	158	1,273,524	200,515	3,359
42343011	Computer & perphl equip for resale merchant wholesalers	38	207,821	19,149	375
42343012	Computer & perphl equip for end use merchant wholesalers	120	1,065,703	181,366	2,984
4234302	Computer software (packaged) merchant wholesalers	35	178,061	14,111	328
42344	Other commercial equipment merchant wholesalers	79	365,156	53,749	1,347
4234401	Restaurant & hotel equip & supp merchant wholesalers	39	318,275	43,055	1,088
4234402	Store machines & equipment merchant wholesalers	40	46,881	10,694	259
42345	Med, dental, & hosp equip & supp merchant wholesalers	100	692,024	96,150	1,910
4234501	Surgical, medic, & hospital supp merchant wholesalers	82	564,186	68,687	1,340
4234502	Dental equipment & supplies merchant wholesalers	18	127,838	27,463	570
42346	Ophthalmic goods merchant wholesalers	17	107,223	9,680	353
42349	Other professional equip & supp merchant wholesalers	40	440,107	66,546	2,078
4234901	Religious & school supplies merchant wholesalers	7	D	D	(1000-2499)
4234902	Srvyng & oth prof equip & supp merchant wholesalers	33	D	D	(250-499)
4235	Metal & mineral (exc petrol) merchant wholesalers	173	1,052,568	90,670	2,325
42351	Metal service centers & other metal merchant wholesalers	166	D	D	(1000-2499)
4235101	Ferrous metal serv ctrs & sales off merchant wholesalers	138	894,113	81,491	2,138
42351011	Ferrous metal service centers merchant wholesalers	91	714,405	69,875	1,782
42351012	Ferrous metal sales offices merchant wholesalers	47	179,708	11,616	356
4235102	Nonferrous metal serv ctrs & sales off merchant wholesalers	28	D	D	(100-249)
42351021	Nonferrous metal service centers merchant wholesalers	19	64,995	6,858	141
42351022	Nonferrous metal sales offices merchant wholesalers	9	D	D	(20-99)
42352	Coal & other mineral & ore merchant wholesalers	7	D	D	(20-99)
4235201	Coal merchant wholesalers	4	D	D	(1-19)
4235202	Other mineral & ore merchant wholesalers	3	D	D	(1-19)
4236	Electrical goods merchant wholesalers	526	3,643,968	329,739	6,926
42361	Elec appar & equip & wiring supp merchant wholesalers	282	2,305,565	180,946	3,950
42362	Electric appliance, TV & radio merchant wholesalers	40	356,276	20,996	491
42369	Other electronic parts & equip merchant wholesalers	204	982,127	127,797	2,485
4236901	Communications equipment & supp merchant wholesalers	113	469,328	61,740	1,223
4236902	Electr parts (exc comm equip) merchant wholesalers	91	512,799	66,057	1,262
4237	Hrdwr, plumb & heat equip & supp merchant wholesalers	349	2,175,191	199,934	4,696
42371	Hardware merchant wholesalers	143	1,226,240	91,462	2,355
42372	Plumbing & heating equip & supp merchant wholesalers	90	428,270	41,462	961
42373	Warm air heating & AC equip merchant wholesalers	99	426,936	52,922	1,121
42374	Refrigeration equipment & supp merchant wholesalers	17	93,745	14,088	259
4238	Machinery, equipment, & supplies merchant wholesalers	1,574	6,265,954	737,004	18,071
42381	Const & mining machinery & equip merchant wholesalers	104	888,350	84,808	1,759
42382	Farm & garden machinery & equip merchant wholesalers	353	1,213,875	133,870	4,017
4238201	Farm machinery & equip merchant wholesalers - farm dealers	281	916,103	100,862	3,071
4238202	Farm machinery & equip merchant wholesalers - whsle dist	54	139,668	19,770	553
4238203	Lawn & garden machinery & equip merchant wholesalers	18	158,104	13,238	393
42383	Industrial machinery & equipment merchant wholesalers	746	2,629,611	343,504	7,654
4238301	Food-processing mach & equipment merchant wholesalers	40	87,549	17,169	392
4238302	Hydrlc & pneumatic mach & equip merchant wholesalers	90	361,620	50,705	1,107
42383021	Hydrlc & pneumatic pmps & motors merchant wholesalers	32	142,429	14,044	348
42383022	Hydrlc & pneumatic parts & supp merchant wholesalers	58	219,191	36,661	759
4238303	General-purpose ind mach & equip merchant wholesalers	288	820,988	106,244	2,259
4238304	Metalworking machinery & equip merchant wholesalers	90	306,038	37,937	711
4238305	Materials handling equipment merchant wholesalers	106	520,670	70,977	1,846
4238306	Oil well/refinery mach & equip merchant wholesalers	7	5,146	888	16
4238307	Oth industrial machinery & equip merchant wholesalers	125	527,600	59,584	1,323
42384	Industrial supplies merchant wholesalers	239	1,049,535	110,567	2,842
4238401	General-line industrial supplies merchant wholesalers	10	26,631	4,066	94
4238402	Mechanical power transmsn supp merchant wholesalers	59	296,155	28,713	736
4238403	Welding supplies merchant wholesalers	45	102,185	15,533	427
4238404	Industrial containers & supplies merchant wholesalers	26	282,090	13,509	386
4238405	Industrial valves & fittings merchant wholesalers	17	72,312	9,380	203
4238406	Other industrial supplies merchant wholesalers	82	270,162	39,366	996
42385	Service estab equipment & supp merchant wholesalers	109	251,507	36,510	1,320
4238501	Beauty & barber equip & supp merchant wholesalers	30	D	D	(500-999)
4238502	Custodial equipment & supplies merchant wholesalers	37	97,660	15,067	499
4238503	Laundry & dry-cleaning equipment merchant wholesalers	8	34,740	3,818	91
4238504	Other service estab equip & supp merchant wholesalers	34	D	D	(100-249)
42386	Trans equip & supp (exc mtr veh) merchant wholesalers	23	233,076	27,745	479
4238601	Aircraft & aeronautical equip merchant wholesalers	11	D	D	(250-499)
4238602	Marine machinery, equip, & supp merchant wholesalers	8	D	D	(20-99)
4238603	Other trans equipment & supplies merchant wholesalers	4	D	D	(20-99)
4239	Miscellaneous durable goods merchant wholesalers	532	D	D	(5000-9999)
42391	Sporting & rec goods & supplies merchant wholesalers	98	827,499	46,202	1,096
42392	Toy & hobby goods & supplies merchant wholesalers	45	174,524	18,109	534
42393	Recyclable material merchant wholesalers	171	782,292	82,053	2,387
4239301	Iron & steel scrap merchant wholesalers - processors & dealers	69	347,790	38,712	1,098
42393011	Iron & steel scrap merchant wholesalers - (power) processors	47	327,635	35,675	950
42393012	Iron & steel scrap merchant wholesalers - (nonpower) dealers	22	20,155	3,037	148
4239302	Recyclable paper & paperboard merchant wholesalers	32	220,232	21,040	578
4239303	Other recyclable materials merchant wholesalers	70	214,270	22,301	711
42394	Jewelry, watch, prec stone, & prec metal merchant wholesalers	45	59,191	8,566	315
4239401	Jewelry, watch, prec stone & silverware merchant wholesalers	41	D	D	(250-499)
4239402	Precious metal (except ore) merchant wholesalers	4	D	D	(20-99)
42399	Other misc durable goods merchant wholesalers	173	D	D	(1000-2499)
4239901	Musical instruments & supplies merchant wholesalers	10	20,217	2,649	68
4239902	Forest products (exc lumber) merchant wholesalers	28	67,894	4,101	122
4239903	General merch (durable goods) merchant wholesalers	57	60,024	9,897	296
4239904	Prerecorded media merchant wholesalers	12	9,046	582	38
42399041	CDs, audio tapes, & records merchant wholesalers	6	D	D	(1-19)
42399042	Prerecorded video tapes merchant wholesalers	6	D	D	(20-99)
4239905	Fire safety equipment merchant wholesalers	21	39,727	5,696	187
4239906	Other durable goods merchant wholesalers	45	D	D	(250-499)
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
424	Nondurable goods merchant wholesalers	2,311	33,665,959	1,704,304	44,385
4241	Paper & paper product merchant wholesalers	235	3,072,623	181,835	3,851
42411	Printing & writing paper merchant wholesalers	46	662,014	39,101	700
42412	Stationery & office supplies merchant wholesalers	102	299,703	40,242	1,098
42413	Industrial & personal serv paper merchant wholesalers	87	2,110,906	102,492	2,053
4242	Drugs & druggists' sundries merchant wholesalers	99	6,504,127	138,529	2,779
4242101	General-line drugs merchant wholesalers	64	D	D	(1000-2499)
4242102	Specialty-line drugs merchant wholesalers	35	D	D	(1000-2499)
4243	Apparel, piece goods, & notions merchant wholesalers	101	461,746	50,747	1,371
42431	Piece goods, notions, oth dry gd merchant wholesalers	18	15,461	2,669	84
4243101	Piece goods merchant wholesalers - jobbers	13	13,414	2,072	53
4243102	Notions & other dry goods merchant wholesalers	5	2,047	597	31
42432	Men's & boys' clothing & access merchant wholesalers	39	184,576	21,663	717
42433	Women's & child clthng & access merchant wholesalers	27	56,472	4,482	161
42434	Footwear merchant wholesalers	17	205,237	21,933	409
4244	Grocery & related product merchant wholesalers	609	11,417,629	667,962	18,580
42441	General line grocery merchant wholesalers	40	4,297,514	191,803	4,741
4244101	Gen line groc merchant whsle - voluntary group	9	D	D	(1000-2499)
4244102	Gen line groc merchant whsle - retail co-op	1	D	D	(500-999)
4244103	Other general line groc merchant wholesalers	30	D	D	(2500-4999)
42442	Packaged frozen food merchant wholesalers	61	1,606,538	112,333	2,748
42443	Dairy prod (exc dried/canned) merchant wholesalers	119	2,344,116	109,636	3,196
4244301	Raw milk merchant wholesalers	10	76,151	2,589	93
4244302	Dairy prod (exc raw milk) merchant wholesalers	109	2,267,965	107,047	3,103
42444	Poultry & poultry prod merchant wholesalers	15	57,518	5,601	235
4244402	Poultry & pltry prods (exc live) merchant wholesalers	15	57,518	5,601	235
42445	Confectionery merchant wholesalers	52	287,349	20,147	733
42446	Fish & seafood merchant wholesalers	11	29,003	2,529	101
42447	Meat & meat product merchant wholesalers	45	263,842	19,457	656
42448	Fresh fruit & vegetable merchant wholesalers	56	445,926	36,046	1,070
42449	Other grocery & related products merchant wholesalers	210	2,085,823	170,410	5,100
4244901	Coffee, tea, & spice merchant wholesalers	28	43,087	6,591	263
4244902	Bread & baked goods merchant wholesalers	52	383,921	10,966	363
4244903	Soft drinks merchant wholesalers	58	945,815	98,622	2,852
4244904	Canned goods merchant wholesalers	10	D	D	(20-99)
4244905	Food & beverage basic material merchant wholesalers	7	112,237	6,115	134
4244906	Other grocery specialties merchant wholesalers	55	D	D	(1000-2499)
4245	Farm products raw materials merchant wholesalers	125	974,087	35,608	1,125
42451	Grain & field bean merchant wholesalers	68	797,739	28,147	819
42452	Livestock merchant wholesalers	37	112,317	2,826	167
42459	Other farm product raw materials merchant wholesalers	20	64,031	4,635	139
4245901	Hides, skins, & pelts merchant wholesalers	7	D	D	(20-99)
4245902	Leaf tobacco merchant wholesalers	1	D	D	(1-19)
4245904	Cotton merchant wholesalers	1	D	D	(1-19)
4246	Chemicals & allied products merchant wholesalers	292	1,786,764	167,558	3,598
42461	Plastics materials & basic forms merchant wholesalers	65	638,715	59,865	1,242
42469	Other chemicals & allied prods merchant wholesalers	227	1,148,049	107,693	2,356
4246901	Industrial gases (exc LP) merchant wholesalers	14	43,467	6,978	170
4247	Petroleum & petroleum products merchant wholesalers	152	4,132,569	58,947	1,536
42471	Petroleum bulk stations & terminals	85	2,957,015	43,077	1,117
4247101	Petrol bulk stations & term (exc LP)	81	2,919,413	40,118	1,031
42471011	Petroleum bulk stations (exc LP)	55	459,884	19,209	617
42471012	Petroleum bulk terminals (exc LP)	26	2,459,529	20,909	414
4247102	LP bulk stations & terminals	4	37,602	2,959	86
42472	Petrol & petrol prod merchant wholesalers (exc bulk)	67	1,175,554	15,870	419
4248	Beer, wine, & alcoholic beverage merchant wholesalers	114	1,534,657	162,633	4,058
42481	Beer & ale merchant wholesalers	84	924,141	103,761	2,705
42482	Wine & alcoholic beverage merchant wholesalers	30	610,516	58,872	1,353
4249	Miscellaneous nondurable goods merchant wholesalers	584	3,781,757	240,485	7,487
42491	Farm supplies merchant wholesalers	228	959,211	80,962	2,248
4249101	Farm supplies merchant wholesalers - farm dealers	169	526,481	47,060	1,415
4249102	Farm supplies merchant wholesalers - whsle distributors	59	432,730	33,902	833
42492	Book, periodical, & newspaper merchant wholesalers	58	153,120	26,016	954
42493	Flowers & florists' supplies merchant wholesalers	71	142,101	22,863	886
42494	Tobacco & tobacco product merchant wholesalers	35	1,635,182	40,301	1,409
42495	Paint, varnish, & supp merchant wholesalers	42	72,029	10,345	318
42499	Other misc nondurable goods merchant wholesalers	150	820,114	59,998	1,672
4249901	Art goods merchant wholesalers	49	63,204	8,897	298
4249902	General merch (nondurable goods) merchant wholesalers	24	D	D	(250-499)
4249903	Textile bags, bagging, & burlap merchant wholesalers	6	7,545	321	14
4249904	Other nondurable goods merchant wholesalers	71	D	D	(500-999)
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
425	Wholesale electronic markets and agents and brokers	629	7,933,368	154,907	4,287
42511	Business to business electronic markets	3	D	D	(20-99)
42512	Wholesale trade agents & brokers	626	D	D	(2500-4999)
4251203	Agents & brokers, durable goods	474	4,954,552	108,759	2,709
42512031	Motor vehicle & motor vehicle parts & supplies agents & brokers	19	2,429,368	19,648	1,097
42512032	Furniture & home furnishings agents & brokers	37	196,310	6,389	117
42512033	Lumber & other construction materials agents & brokers	27	174,988	4,125	63
42512034	Professional & commercial equipment & supplies agents & brokers	46	242,778	18,058	233
42512035	Metal & mineral (exc petroleum) agents & brokers	33	381,429	7,805	112
42512036	Electrical & electronic goods agents & brokers	93	637,713	18,916	381
42512037	Hardware, plumbing, & heating equipment & supp agents & brokers	36	169,413	5,950	117
42512038	Machinery, equipment, & supplies agents & brokers	136	531,701	21,508	454
42512039	Miscellaneous durable goods agents & brokers	47	190,852	6,360	135
4251204	Agents & brokers, nondurable goods	152	D	D	(1000-2499)
42512041	Paper & paper products agents & brokers	17	51,457	1,383	45
42512042	Drugs & druggists' sundries agents & brokers	5	37,461	1,385	113
42512043	Apparel, piece goods, & notions agents & brokers	17	63,251	1,765	34
42512044	Grocery & related products agents & brokers	41	2,166,471	31,378	881
42512045	Farm products raw materials agents & brokers	30	431,922	5,143	377
42512046	Chemical & allied products agents & brokers	14	D	D	(20-99)
42512048	Beer, wine, & distilled alcoholic beverage agents & brokers	2	D	D	(1-19)
42512049	Miscellaneous nondurable goods agents & brokers	26	72,201	1,983	61