U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Wholesale Trade
Wisconsin     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Wholesale Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  42 Wholesale trade 7,557 68,510,712 4,494,992 112,763
423 Durable goods merchant wholesalers 4,617 26,911,385 2,635,781 64,091
424 Nondurable goods merchant wholesalers 2,311 33,665,959 1,704,304 44,385
425 Wholesale electronic markets and agents and brokers 629 7,933,368 154,907 4,287

 

 

Wholesale Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
423 Durable goods merchant wholesalers 4,617 26,911,385 2,635,781 64,091
4231 Mtr vehicle & parts & supplies merchant wholesalers 398 5,342,010 286,832 7,673
42311 Automobile & other mtr vehicle merchant wholesalers 134 4,017,709 136,485 3,861
4231101 Automobile & motorcycle merchant wholesalers 48 3,041,061 57,863 1,411
4231102 Bus & RV merchant wholesalers 6 D D (20-99)
4231103 Light truck & van merchant wholesalers 4 D D (20-99)
4231104 Medium truck & tractor merchant wholesalers 6 D D (250-499)
4231105 Heavy truck & tractor merchant wholesalers 70 860,593 65,882 2,005
42312 Mtr vehicle supplies & new parts merchant wholesalers 200 1,182,081 131,997 3,202
4231201 Mtr veh supp & new parts merchant wholesalers - wrehse dist 84 516,848 41,155 1,204
4231202 Mtr veh supp & new parts merchant wholesalers - jobbers 102 627,588 85,844 1,865
4231203 Petrol products marketing equip merchant wholesalers 14 37,645 4,998 133
42313 Tire & tube merchant wholesalers 20 D D (100-249)
42314 Motor vehicle parts (used) merchant wholesalers 44 D D (250-499)
4232 Furniture & home furnishing merchant wholesalers 165 D D (1000-2499)
42321 Furniture merchant wholesalers 76 D D (1000-2499)
4232101 Household & lawn furniture merchant wholesalers 29 D D (100-249)
4232102 Office & business furniture merchant wholesalers 47 293,922 37,485 964
42322 Home furnishing merchant wholesalers 89 D D (500-999)
4232201 Household china & crockery merchant wholesalers 7 D D (20-99)
4232202 Linens, draperies, & curtains merchant wholesalers 6 D D (20-99)
4232203 Floor coverings merchant wholesalers 40 166,706 16,887 421
4232204 Other home furnishing merchant wholesalers 36 D D (100-249)
4233 Lumber & other const material merchant wholesalers 352 2,214,320 206,208 5,392
42331 Lumber, plywood, & wood panel merchant wholesalers 186 1,396,938 128,250 3,496
4233101 Lumber without yard merchant wholesalers 54 345,728 29,419 976
4233102 Lumber with yard merchant wholesalers 33 329,677 23,917 609
4233103 Plywood, millwork, & wood panel merchant wholesalers 99 721,533 74,914 1,911
42332 Brick, stone, & const material merchant wholesalers 52 153,554 14,458 332
4233201 Brick, block, tile, & sewer pipe merchant wholesalers 21 49,216 8,053 173
4233202 Sand, gravel, & stone merchant wholesalers 22 27,046 4,546 122
4233203 Cement, lime, & related products merchant wholesalers 9 77,292 1,859 37
42333 Roofing, siding, & insul mat merchant wholesalers 52 502,083 42,406 944
42339 Other construction material merchant wholesalers 62 161,745 21,094 620
4233901 Flat glass & other const glass merchant wholesalers 11 30,222 3,406 117
4234 Prof & commercial equip & supp merchant wholesalers 548 3,491,006 528,985 11,794
42341 Photo equip & supp merchant wholesalers 14 33,596 6,593 252
42342 Office equipment merchant wholesalers 105 401,315 81,641 2,167
42343 Comp & perphl equip & software merchant wholesalers 193 1,451,585 214,626 3,687
4234301 Computer & peripheral equip merchant wholesalers 158 1,273,524 200,515 3,359
42343011 Computer & perphl equip for resale merchant wholesalers 38 207,821 19,149 375
42343012 Computer & perphl equip for end use merchant wholesalers 120 1,065,703 181,366 2,984
4234302 Computer software (packaged) merchant wholesalers 35 178,061 14,111 328
42344 Other commercial equipment merchant wholesalers 79 365,156 53,749 1,347
4234401 Restaurant & hotel equip & supp merchant wholesalers 39 318,275 43,055 1,088
4234402 Store machines & equipment merchant wholesalers 40 46,881 10,694 259
42345 Med, dental, & hosp equip & supp merchant wholesalers 100 692,024 96,150 1,910
4234501 Surgical, medic, & hospital supp merchant wholesalers 82 564,186 68,687 1,340
4234502 Dental equipment & supplies merchant wholesalers 18 127,838 27,463 570
42346 Ophthalmic goods merchant wholesalers 17 107,223 9,680 353
42349 Other professional equip & supp merchant wholesalers 40 440,107 66,546 2,078
4234901 Religious & school supplies merchant wholesalers 7 D D (1000-2499)
4234902 Srvyng & oth prof equip & supp merchant wholesalers 33 D D (250-499)
4235 Metal & mineral (exc petrol) merchant wholesalers 173 1,052,568 90,670 2,325
42351 Metal service centers & other metal merchant wholesalers 166 D D (1000-2499)
4235101 Ferrous metal serv ctrs & sales off merchant wholesalers 138 894,113 81,491 2,138
42351011 Ferrous metal service centers merchant wholesalers 91 714,405 69,875 1,782
42351012 Ferrous metal sales offices merchant wholesalers 47 179,708 11,616 356
4235102 Nonferrous metal serv ctrs & sales off merchant wholesalers 28 D D (100-249)
42351021 Nonferrous metal service centers merchant wholesalers 19 64,995 6,858 141
42351022 Nonferrous metal sales offices merchant wholesalers 9 D D (20-99)
42352 Coal & other mineral & ore merchant wholesalers 7 D D (20-99)
4235201 Coal merchant wholesalers 4 D D (1-19)
4235202 Other mineral & ore merchant wholesalers 3 D D (1-19)
4236 Electrical goods merchant wholesalers 526 3,643,968 329,739 6,926
42361 Elec appar & equip & wiring supp merchant wholesalers 282 2,305,565 180,946 3,950
42362 Electric appliance, TV & radio merchant wholesalers 40 356,276 20,996 491
42369 Other electronic parts & equip merchant wholesalers 204 982,127 127,797 2,485
4236901 Communications equipment & supp merchant wholesalers 113 469,328 61,740 1,223
4236902 Electr parts (exc comm equip) merchant wholesalers 91 512,799 66,057 1,262
4237 Hrdwr, plumb & heat equip & supp merchant wholesalers 349 2,175,191 199,934 4,696
42371 Hardware merchant wholesalers 143 1,226,240 91,462 2,355
42372 Plumbing & heating equip & supp merchant wholesalers 90 428,270 41,462 961
42373 Warm air heating & AC equip merchant wholesalers 99 426,936 52,922 1,121
42374 Refrigeration equipment & supp merchant wholesalers 17 93,745 14,088 259
4238 Machinery, equipment, & supplies merchant wholesalers 1,574 6,265,954 737,004 18,071
42381 Const & mining machinery & equip merchant wholesalers 104 888,350 84,808 1,759
42382 Farm & garden machinery & equip merchant wholesalers 353 1,213,875 133,870 4,017
4238201 Farm machinery & equip merchant wholesalers - farm dealers 281 916,103 100,862 3,071
4238202 Farm machinery & equip merchant wholesalers - whsle dist 54 139,668 19,770 553
4238203 Lawn & garden machinery & equip merchant wholesalers 18 158,104 13,238 393
42383 Industrial machinery & equipment merchant wholesalers 746 2,629,611 343,504 7,654
4238301 Food-processing mach & equipment merchant wholesalers 40 87,549 17,169 392
4238302 Hydrlc & pneumatic mach & equip merchant wholesalers 90 361,620 50,705 1,107
42383021 Hydrlc & pneumatic pmps & motors merchant wholesalers 32 142,429 14,044 348
42383022 Hydrlc & pneumatic parts & supp merchant wholesalers 58 219,191 36,661 759
4238303 General-purpose ind mach & equip merchant wholesalers 288 820,988 106,244 2,259
4238304 Metalworking machinery & equip merchant wholesalers 90 306,038 37,937 711
4238305 Materials handling equipment merchant wholesalers 106 520,670 70,977 1,846
4238306 Oil well/refinery mach & equip merchant wholesalers 7 5,146 888 16
4238307 Oth industrial machinery & equip merchant wholesalers 125 527,600 59,584 1,323
42384 Industrial supplies merchant wholesalers 239 1,049,535 110,567 2,842
4238401 General-line industrial supplies merchant wholesalers 10 26,631 4,066 94
4238402 Mechanical power transmsn supp merchant wholesalers 59 296,155 28,713 736
4238403 Welding supplies merchant wholesalers 45 102,185 15,533 427
4238404 Industrial containers & supplies merchant wholesalers 26 282,090 13,509 386
4238405 Industrial valves & fittings merchant wholesalers 17 72,312 9,380 203
4238406 Other industrial supplies merchant wholesalers 82 270,162 39,366 996
42385 Service estab equipment & supp merchant wholesalers 109 251,507 36,510 1,320
4238501 Beauty & barber equip & supp merchant wholesalers 30 D D (500-999)
4238502 Custodial equipment & supplies merchant wholesalers 37 97,660 15,067 499
4238503 Laundry & dry-cleaning equipment merchant wholesalers 8 34,740 3,818 91
4238504 Other service estab equip & supp merchant wholesalers 34 D D (100-249)
42386 Trans equip & supp (exc mtr veh) merchant wholesalers 23 233,076 27,745 479
4238601 Aircraft & aeronautical equip merchant wholesalers 11 D D (250-499)
4238602 Marine machinery, equip, & supp merchant wholesalers 8 D D (20-99)
4238603 Other trans equipment & supplies merchant wholesalers 4 D D (20-99)
4239 Miscellaneous durable goods merchant wholesalers 532 D D (5000-9999)
42391 Sporting & rec goods & supplies merchant wholesalers 98 827,499 46,202 1,096
42392 Toy & hobby goods & supplies merchant wholesalers 45 174,524 18,109 534
42393 Recyclable material merchant wholesalers 171 782,292 82,053 2,387
4239301 Iron & steel scrap merchant wholesalers - processors & dealers 69 347,790 38,712 1,098
42393011 Iron & steel scrap merchant wholesalers - (power) processors 47 327,635 35,675 950
42393012 Iron & steel scrap merchant wholesalers - (nonpower) dealers 22 20,155 3,037 148
4239302 Recyclable paper & paperboard merchant wholesalers 32 220,232 21,040 578
4239303 Other recyclable materials merchant wholesalers 70 214,270 22,301 711
42394 Jewelry, watch, prec stone, & prec metal merchant wholesalers 45 59,191 8,566 315
4239401 Jewelry, watch, prec stone & silverware merchant wholesalers 41 D D (250-499)
4239402 Precious metal (except ore) merchant wholesalers 4 D D (20-99)
42399 Other misc durable goods merchant wholesalers 173 D D (1000-2499)
4239901 Musical instruments & supplies merchant wholesalers 10 20,217 2,649 68
4239902 Forest products (exc lumber) merchant wholesalers 28 67,894 4,101 122
4239903 General merch (durable goods) merchant wholesalers 57 60,024 9,897 296
4239904 Prerecorded media merchant wholesalers 12 9,046 582 38
42399041 CDs, audio tapes, & records merchant wholesalers 6 D D (1-19)
42399042 Prerecorded video tapes merchant wholesalers 6 D D (20-99)
4239905 Fire safety equipment merchant wholesalers 21 39,727 5,696 187
4239906 Other durable goods merchant wholesalers 45 D D (250-499)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
424 Nondurable goods merchant wholesalers 2,311 33,665,959 1,704,304 44,385
4241 Paper & paper product merchant wholesalers 235 3,072,623 181,835 3,851
42411 Printing & writing paper merchant wholesalers 46 662,014 39,101 700
42412 Stationery & office supplies merchant wholesalers 102 299,703 40,242 1,098
42413 Industrial & personal serv paper merchant wholesalers 87 2,110,906 102,492 2,053
4242 Drugs & druggists' sundries merchant wholesalers 99 6,504,127 138,529 2,779
4242101 General-line drugs merchant wholesalers 64 D D (1000-2499)
4242102 Specialty-line drugs merchant wholesalers 35 D D (1000-2499)
4243 Apparel, piece goods, & notions merchant wholesalers 101 461,746 50,747 1,371
42431 Piece goods, notions, oth dry gd merchant wholesalers 18 15,461 2,669 84
4243101 Piece goods merchant wholesalers - jobbers 13 13,414 2,072 53
4243102 Notions & other dry goods merchant wholesalers 5 2,047 597 31
42432 Men's & boys' clothing & access merchant wholesalers 39 184,576 21,663 717
42433 Women's & child clthng & access merchant wholesalers 27 56,472 4,482 161
42434 Footwear merchant wholesalers 17 205,237 21,933 409
4244 Grocery & related product merchant wholesalers 609 11,417,629 667,962 18,580
42441 General line grocery merchant wholesalers 40 4,297,514 191,803 4,741
4244101 Gen line groc merchant whsle - voluntary group 9 D D (1000-2499)
4244102 Gen line groc merchant whsle - retail co-op 1 D D (500-999)
4244103 Other general line groc merchant wholesalers 30 D D (2500-4999)
42442 Packaged frozen food merchant wholesalers 61 1,606,538 112,333 2,748
42443 Dairy prod (exc dried/canned) merchant wholesalers 119 2,344,116 109,636 3,196
4244301 Raw milk merchant wholesalers 10 76,151 2,589 93
4244302 Dairy prod (exc raw milk) merchant wholesalers 109 2,267,965 107,047 3,103
42444 Poultry & poultry prod merchant wholesalers 15 57,518 5,601 235
4244402 Poultry & pltry prods (exc live) merchant wholesalers 15 57,518 5,601 235
42445 Confectionery merchant wholesalers 52 287,349 20,147 733
42446 Fish & seafood merchant wholesalers 11 29,003 2,529 101
42447 Meat & meat product merchant wholesalers 45 263,842 19,457 656
42448 Fresh fruit & vegetable merchant wholesalers 56 445,926 36,046 1,070
42449 Other grocery & related products merchant wholesalers 210 2,085,823 170,410 5,100
4244901 Coffee, tea, & spice merchant wholesalers 28 43,087 6,591 263
4244902 Bread & baked goods merchant wholesalers 52 383,921 10,966 363
4244903 Soft drinks merchant wholesalers 58 945,815 98,622 2,852
4244904 Canned goods merchant wholesalers 10 D D (20-99)
4244905 Food & beverage basic material merchant wholesalers 7 112,237 6,115 134
4244906 Other grocery specialties merchant wholesalers 55 D D (1000-2499)
4245 Farm products raw materials merchant wholesalers 125 974,087 35,608 1,125
42451 Grain & field bean merchant wholesalers 68 797,739 28,147 819
42452 Livestock merchant wholesalers 37 112,317 2,826 167
42459 Other farm product raw materials merchant wholesalers 20 64,031 4,635 139
4245901 Hides, skins, & pelts merchant wholesalers 7 D D (20-99)
4245902 Leaf tobacco merchant wholesalers 1 D D (1-19)
4245904 Cotton merchant wholesalers 1 D D (1-19)
4246 Chemicals & allied products merchant wholesalers 292 1,786,764 167,558 3,598
42461 Plastics materials & basic forms merchant wholesalers 65 638,715 59,865 1,242
42469 Other chemicals & allied prods merchant wholesalers 227 1,148,049 107,693 2,356
4246901 Industrial gases (exc LP) merchant wholesalers 14 43,467 6,978 170
4247 Petroleum & petroleum products merchant wholesalers 152 4,132,569 58,947 1,536
42471 Petroleum bulk stations & terminals 85 2,957,015 43,077 1,117
4247101 Petrol bulk stations & term (exc LP) 81 2,919,413 40,118 1,031
42471011 Petroleum bulk stations (exc LP) 55 459,884 19,209 617
42471012 Petroleum bulk terminals (exc LP) 26 2,459,529 20,909 414
4247102 LP bulk stations & terminals 4 37,602 2,959 86
42472 Petrol & petrol prod merchant wholesalers (exc bulk) 67 1,175,554 15,870 419
4248 Beer, wine, & alcoholic beverage merchant wholesalers 114 1,534,657 162,633 4,058
42481 Beer & ale merchant wholesalers 84 924,141 103,761 2,705
42482 Wine & alcoholic beverage merchant wholesalers 30 610,516 58,872 1,353
4249 Miscellaneous nondurable goods merchant wholesalers 584 3,781,757 240,485 7,487
42491 Farm supplies merchant wholesalers 228 959,211 80,962 2,248
4249101 Farm supplies merchant wholesalers - farm dealers 169 526,481 47,060 1,415
4249102 Farm supplies merchant wholesalers - whsle distributors 59 432,730 33,902 833
42492 Book, periodical, & newspaper merchant wholesalers 58 153,120 26,016 954
42493 Flowers & florists' supplies merchant wholesalers 71 142,101 22,863 886
42494 Tobacco & tobacco product merchant wholesalers 35 1,635,182 40,301 1,409
42495 Paint, varnish, & supp merchant wholesalers 42 72,029 10,345 318
42499 Other misc nondurable goods merchant wholesalers 150 820,114 59,998 1,672
4249901 Art goods merchant wholesalers 49 63,204 8,897 298
4249902 General merch (nondurable goods) merchant wholesalers 24 D D (250-499)
4249903 Textile bags, bagging, & burlap merchant wholesalers 6 7,545 321 14
4249904 Other nondurable goods merchant wholesalers 71 D D (500-999)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
425 Wholesale electronic markets and agents and brokers 629 7,933,368 154,907 4,287
42511 Business to business electronic markets 3 D D (20-99)
42512 Wholesale trade agents & brokers 626 D D (2500-4999)
4251203 Agents & brokers, durable goods 474 4,954,552 108,759 2,709
42512031 Motor vehicle & motor vehicle parts & supplies agents & brokers 19 2,429,368 19,648 1,097
42512032 Furniture & home furnishings agents & brokers 37 196,310 6,389 117
42512033 Lumber & other construction materials agents & brokers 27 174,988 4,125 63
42512034 Professional & commercial equipment & supplies agents & brokers 46 242,778 18,058 233
42512035 Metal & mineral (exc petroleum) agents & brokers 33 381,429 7,805 112
42512036 Electrical & electronic goods agents & brokers 93 637,713 18,916 381
42512037 Hardware, plumbing, & heating equipment & supp agents & brokers 36 169,413 5,950 117
42512038 Machinery, equipment, & supplies agents & brokers 136 531,701 21,508 454
42512039 Miscellaneous durable goods agents & brokers 47 190,852 6,360 135
4251204 Agents & brokers, nondurable goods 152 D D (1000-2499)
42512041 Paper & paper products agents & brokers 17 51,457 1,383 45
42512042 Drugs & druggists' sundries agents & brokers 5 37,461 1,385 113
42512043 Apparel, piece goods, & notions agents & brokers 17 63,251 1,765 34
42512044 Grocery & related products agents & brokers 41 2,166,471 31,378 881
42512045 Farm products raw materials agents & brokers 30 431,922 5,143 377
42512046 Chemical & allied products agents & brokers 14 D D (20-99)
42512048 Beer, wine, & distilled alcoholic beverage agents & brokers 2 D D (1-19)
42512049 Miscellaneous nondurable goods agents & brokers 26 72,201 1,983 61


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012