Skip Main Navigation Skip To Navigation Content
2002 Economic Census main page

2002 Economic Census
Retail Trade
Wisconsin     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 21,360 59,978,700 6,013,140 311,730
441 Motor vehicle & parts dealers 2,776 15,557,055 1,250,385 39,930
442 Furniture & home furnishings stores 1,206 1,510,021 234,052 9,776
443 Electronics & appliance stores 850 1,514,924 185,920 7,835
444 Building material & garden equipment & supplies dealers 2,162 5,921,684 750,097 28,947
445 Food & beverage stores 2,205 8,185,293 799,838 56,960
446 Health & personal care stores 1,369 3,045,088 389,757 20,087
447 Gasoline stations 2,667 5,959,646 325,112 23,678
448 Clothing & clothing accessories stores 2,268 2,043,860 270,251 20,593
451 Sporting goods, hobby, book, & music stores 1,361 1,282,804 163,095 12,730
452 General merchandise stores 701 8,811,306 847,176 54,045
453 Miscellaneous store retailers 2,564 1,474,341 229,409 16,634
454 Nonstore retailers 1,231 4,672,678 568,048 20,515

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 2,776 15,557,055 1,250,385 39,930
4411 Automobile dealers 1,238 13,300,150 948,340 28,266
44111 New car dealers 686 12,231,135 879,060 25,665
44112 Used car dealers 552 1,069,015 69,280 2,601
4412 Other motor vehicle dealers 471 1,266,344 117,710 4,115
44121 Recreational vehicle dealers 96 265,430 21,304 788
44122 Motorcycle, boat, & other motor vehicle dealers 375 1,000,914 96,406 3,327
441221 Motorcycle dealers 152 522,632 50,146 1,591
441222 Boat dealers 162 387,890 38,306 1,378
441229 All other motor vehicle dealers 61 90,392 7,954 358
4413 Automotive parts, accessories, & tire stores 1,067 990,561 184,335 7,549
44131 Automotive parts & accessories stores 808 637,676 115,121 5,248
44132 Tire dealers 259 352,885 69,214 2,301

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 1,206 1,510,021 234,052 9,776
4421 Furniture stores 481 786,118 116,527 4,583
4422 Home furnishings stores 725 723,903 117,525 5,193
44221 Floor covering stores 376 445,369 76,694 2,561
44229 Other home furnishings stores 349 278,534 40,831 2,632
442291 Window treatment stores 30 10,035 1,889 96
442299 All other home furnishings stores 319 268,499 38,942 2,536

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 850 1,514,924 185,920 7,835
44311 Appliance, television, & other electronics stores 629 1,268,994 154,187 6,445
443111 Household appliance stores 256 288,079 41,382 1,663
443112 Radio, television, & other electronics stores 373 980,915 112,805 4,782
44312 Computer & software stores 185 221,604 27,497 1,141
44313 Camera & photographic supplies stores 36 24,326 4,236 249

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 2,162 5,921,684 750,097 28,947
4441 Building material & supplies dealers 1,589 4,877,478 618,171 23,345
44411 Home centers 106 D D (5000-9999)
44412 Paint & wallpaper stores 155 D D (500-999)
44413 Hardware stores 428 507,516 83,606 5,563
44419 Other building material dealers 900 2,409,520 342,540 10,038
4442 Lawn & garden equipment & supplies stores 573 1,044,206 131,926 5,602
44421 Outdoor power equipment stores 138 106,969 14,402 621
44422 Nursery, garden center, & farm supply stores 435 937,237 117,524 4,981

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 2,205 8,185,293 799,838 56,960
4451 Grocery stores 1,317 7,580,746 731,304 51,829
44511 Supermarkets & other grocery (except convenience) stores 1,122 7,466,192 723,550 51,151
44512 Convenience stores 195 114,554 7,754 678
4452 Specialty food stores 451 218,304 42,445 2,864
4453 Beer, wine, & liquor stores 437 386,243 26,089 2,267

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 1,369 3,045,088 389,757 20,087
44611 Pharmacies & drug stores 752 2,704,884 320,889 16,296
4461102 Proprietary stores 21 18,484 4,707 211
44612 Cosmetics, beauty supplies, & perfume stores 121 69,905 10,471 1,172
44613 Optical goods stores 238 117,174 27,975 1,327
44619 Other health & personal care stores 258 153,125 30,422 1,292
446191 Food (health) supplement stores 150 44,430 6,794 564
446199 All other health & personal care stores 108 108,695 23,628 728

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 2,667 5,959,646 325,112 23,678
44711 Gasoline stations with convenience stores 2,235 4,805,129 261,853 20,023
44719 Other gasoline stations 432 1,154,517 63,259 3,655

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 2,268 2,043,860 270,251 20,593
4481 Clothing stores 1,335 1,334,083 163,356 14,437
44811 Men's clothing stores 142 86,191 15,449 799
44812 Women's clothing stores 493 344,025 42,386 3,970
44813 Children's & infants' clothing stores 87 69,036 8,150 857
44814 Family clothing stores 349 681,738 72,141 6,626
44815 Clothing accessories stores 80 33,155 5,058 382
44819 Other clothing stores 184 119,938 20,172 1,803
4482 Shoe stores 448 328,398 43,913 3,256
4482101 Men's shoe stores 13 12,448 1,476 53
4482102 Women's shoe stores 26 12,196 1,779 174
4482103 Children's & juveniles' shoe stores 7 3,627 508 41
4482104 Family shoe stores 320 210,865 29,602 2,042
4482105 Athletic footwear stores 82 89,262 10,548 946
4483 Jewelry, luggage, & leather goods stores 485 381,379 62,982 2,900
44831 Jewelry stores 469 374,302 61,853 2,815
44832 Luggage & leather goods stores 16 7,077 1,129 85

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 1,361 1,282,804 163,095 12,730
4511 Sporting goods, hobby, & musical instrument stores 1,012 962,338 125,014 9,380
45111 Sporting goods stores 543 523,030 64,545 4,488
4511101 General-line sporting goods stores 139 189,474 22,943 1,551
4511102 Specialty-line sporting goods stores 404 333,556 41,602 2,937
45112 Hobby, toy, & game stores 243 260,390 30,347 2,980
45113 Sewing, needlework, & piece goods stores 135 71,010 8,901 925
45114 Musical instrument & supplies stores 91 107,908 21,221 987
4512 Book, periodical, & music stores 349 320,466 38,081 3,350
45121 Book stores & news dealers 231 233,204 28,044 2,456
451211 Book stores 221 228,456 27,513 2,408
4512111 Book stores, general 146 155,622 19,494 1,772
4512112 Specialty book stores 40 19,766 2,816 316
4512113 College book stores 35 53,068 5,203 320
451212 News dealers & newsstands 10 4,748 531 48
45122 Prerecorded tape, compact disc, & record stores 118 87,262 10,037 894

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 701 8,811,306 847,176 54,045
4521 Department stores 277 5,828,705 576,233 38,703
45210009 Department stores (incl leased depts) 277 5,945,420 576,233 38,703
452111 Department stores (expt discount dept stores) 76 1,294,179 159,247 10,254
452112 Discount department stores 201 4,534,526 416,986 28,449
4529 Other general merchandise stores 424 2,982,601 270,943 15,342
45291 Warehouse clubs & supercenters 37 D D (5000-9999)
45299 All other general merchandise stores 387 D D (5000-9999)
4529901 Variety stores 211 151,772 17,670 1,450
4529904 Miscellaneous general merchandise stores 176 D D (2500-4999)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 2,564 1,474,341 229,409 16,634
4531 Florists 478 132,393 30,925 2,873
4532 Office supplies, stationery, & gift stores 964 589,226 75,936 6,318
45321 Office supplies & stationery stores 119 313,625 32,440 1,909
45322 Gift, novelty, & souvenir stores 845 275,601 43,496 4,409
4533 Used merchandise stores 342 137,669 36,923 2,795
4539 Other miscellaneous store retailers 780 615,053 85,625 4,648
45391 Pet & pet supplies stores 143 142,471 18,820 1,587
45392 Art dealers 139 38,739 6,700 498
45393 Manufactured (mobile) home dealers 88 190,001 19,222 595
45399 All other miscellaneous store retailers 410 243,842 40,883 1,968

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 1,231 4,672,678 568,048 20,515
4541 Electronic shopping & mail-order houses 298 3,545,671 392,349 13,782
454111 Electronic shopping 90 151,775 14,848 625
454113 Mail-order houses 208 3,393,896 377,501 13,157
4542 Vending machine operators 130 224,896 46,874 1,880
4543 Direct selling establishments 803 902,111 128,825 4,853
45431 Fuel dealers 288 488,799 55,254 2,062
454311 Heating oil dealers 87 187,484 14,874 590
454312 Liquefied petroleum gas (bottled gas) dealers 198 300,867 40,362 1,470
454319 Other fuel dealers 3 448 18 2
45439 Other direct selling establishments 515 413,312 73,571 2,791


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012