U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Dane County, WI     open pdf map in new window

You are here: 2002 Economic Census -> Dane County, WI -> Retail Trade

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data
NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
  44-45 Retail trade 1,775 5,818,321 629,331 30,719
441 Motor vehicle & parts dealers 155 1,285,558 108,038 3,029
442 Furniture & home furnishings stores 114 D D (1000-2499)
443 Electronics & appliance stores 89 D D (1000-2499)
444 Building material & garden equipment & supplies dealers 137 597,896 66,363 2,328
445 Food & beverage stores 192 797,749 73,339 4,793
446 Health & personal care stores 123 D D (2500-4999)
447 Gasoline stations 168 D D (1000-2499)
448 Clothing & clothing accessories stores 249 D D (2500-4999)
451 Sporting goods, hobby, book, & music stores 160 D D (1000-2499)
452 General merchandise stores 37 D D (2500-4999)
453 Miscellaneous store retailers 255 D D (1000-2499)
454 Nonstore retailers 96 D D (2500-4999)

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
441 Motor vehicle & parts dealers 155 1,285,558 108,038 3,029
4411 Automobile dealers 57 1,137,728 85,908 2,238
44111 New car dealers 36 1,061,248 81,331 2,126
44112 Used car dealers 21 76,480 4,577 112
4412 Other motor vehicle dealers 25 67,524 6,896 220
44121 Recreational vehicle dealers 8 D D (20-99)
44122 Motorcycle, boat, & other motor vehicle dealers 17 D D (100-249)
441221 Motorcycle dealers 6 26,774 2,756 61
441222 Boat dealers 9 D D (20-99)
441229 All other motor vehicle dealers 2 D D (1-19)
4413 Automotive parts, accessories, & tire stores 73 80,306 15,234 571
44131 Automotive parts & accessories stores 55 45,311 8,361 380
44132 Tire dealers 18 34,995 6,873 191

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
442 Furniture & home furnishings stores 114 D D (1000-2499)
4421 Furniture stores 40 D D (250-499)
4422 Home furnishings stores 74 D D (500-999)
44221 Floor covering stores 32 84,352 11,615 326
44229 Other home furnishings stores 42 D D (250-499)
442299 All other home furnishings stores 39 D D (250-499)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
443 Electronics & appliance stores 89 D D (1000-2499)
44311 Appliance, television, & other electronics stores 63 D D (1000-2499)
443111 Household appliance stores 19 D D (100-249)
443112 Radio, television, & other electronics stores 44 D D (1000-2499)
44312 Computer & software stores 19 D D (100-249)
44313 Camera & photographic supplies stores 7 D D (20-99)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
444 Building material & garden equipment & supplies dealers 137 597,896 66,363 2,328
4441 Building material & supplies dealers 111 542,351 61,221 2,116
44411 Home centers 10 D D (500-999)
44412 Paint & wallpaper stores 15 D D (20-99)
44413 Hardware stores 30 30,247 5,093 364
44419 Other building material dealers 56 295,999 35,862 927
4442 Lawn & garden equipment & supplies stores 26 55,545 5,142 212
44422 Nursery, garden center, & farm supply stores 23 D D (100-249)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
445 Food & beverage stores 192 797,749 73,339 4,793
4451 Grocery stores 91 735,386 66,876 4,237
44511 Supermarkets & other grocery (except convenience) stores 80 729,121 66,120 4,180
4452 Specialty food stores 56 19,543 3,501 264
4453 Beer, wine, & liquor stores 45 42,820 2,962 292

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
446 Health & personal care stores 123 D D (2500-4999)
44611 Pharmacies & drug stores 69 D D (1000-2499)
4461102 Proprietary stores 2 D D (20-99)
44612 Cosmetics, beauty supplies, & perfume stores 12 8,564 1,269 146
44613 Optical goods stores 25 D D (100-249)
44619 Other health & personal care stores 17 D D (100-249)
446191 Food (health) supplement stores 10 D D (20-99)
446199 All other health & personal care stores 7 11,312 3,455 92

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
447 Gasoline stations 168 D D (1000-2499)
44711 Gasoline stations with convenience stores 152 382,108 20,052 1,421
44719 Other gasoline stations 16 D D (100-249)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
448 Clothing & clothing accessories stores 249 D D (2500-4999)
4481 Clothing stores 156 168,531 19,510 1,966
44811 Men's clothing stores 18 D D (20-99)
44812 Women's clothing stores 56 38,662 4,495 466
44813 Children's & infants' clothing stores 13 D D (100-249)
44814 Family clothing stores 46 98,129 9,809 1,046
44815 Clothing accessories stores 9 4,067 745 61
44819 Other clothing stores 14 10,569 1,921 191
4482 Shoe stores 35 D D (250-499)
4482101 Men's shoe stores 1 D D (1-19)
4482102 Women's shoe stores 3 D D (20-99)
4482104 Family shoe stores 22 D D (250-499)
4482105 Athletic footwear stores 9 8,464 963 112
4483 Jewelry, luggage, & leather goods stores 58 D D (250-499)
44831 Jewelry stores 57 49,335 8,110 369
44832 Luggage & leather goods stores 1 D D (1-19)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
451 Sporting goods, hobby, book, & music stores 160 D D (1000-2499)
4511 Sporting goods, hobby, & musical instrument stores 118 D D (1000-2499)
45111 Sporting goods stores 56 76,553 10,555 635
4511101 General-line sporting goods stores 13 24,207 2,685 166
4511102 Specialty-line sporting goods stores 43 52,346 7,870 469
45112 Hobby, toy, & game stores 34 D D (500-999)
45113 Sewing, needlework, & piece goods stores 19 10,060 1,111 136
45114 Musical instrument & supplies stores 9 16,945 4,032 171
4512 Book, periodical, & music stores 42 D D (500-999)
45121 Book stores & news dealers 25 D D (500-999)
451211 Book stores 24 D D (500-999)
4512111 Book stores, general 16 D D (250-499)
4512112 Specialty book stores 4 D D (20-99)
4512113 College book stores 4 D D (100-249)
451212 News dealers & newsstands 1 D D (1-19)
45122 Prerecorded tape, compact disc, & record stores 17 D D (100-249)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
452 General merchandise stores 37 D D (2500-4999)
4521 Department stores 25 D D (2500-4999)
45210009 Department stores (incl leased depts) 25 D D (2500-4999)
452111 Department stores (expt discount dept stores) 9 174,659 24,454 1,499
452112 Discount department stores 16 D D (1000-2499)
4529 Other general merchandise stores 12 D D (250-499)
45299 All other general merchandise stores 11 D D (250-499)
4529901 Variety stores 6 D D (20-99)
4529904 Miscellaneous general merchandise stores 5 D D (100-249)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
453 Miscellaneous store retailers 255 D D (1000-2499)
4531 Florists 30 10,390 2,260 208
4532 Office supplies, stationery, & gift stores 103 D D (500-999)
45321 Office supplies & stationery stores 9 D D (100-249)
45322 Gift, novelty, & souvenir stores 94 39,073 6,116 633
4533 Used merchandise stores 47 19,355 4,384 336
4539 Other miscellaneous store retailers 75 D D (500-999)
45391 Pet & pet supplies stores 16 D D (100-249)
45392 Art dealers 19 3,856 737 52
45399 All other miscellaneous store retailers 38 D D (100-249)

NAICS
code		 Description Estab-
lish-
ments		 Sales
($1,000)		 Annual
payroll
($1,000)		 Paid
employees
454 Nonstore retailers 96 D D (2500-4999)
4541 Electronic shopping & mail-order houses 44 D D (1000-2499)
4542 Vending machine operators 14 D D (100-249)
4543 Direct selling establishments 38 37,989 6,704 224
45431 Fuel dealers 6 8,332 1,100 33
454312 Liquefied petroleum gas (bottled gas) dealers 5 D D (20-99)
45439 Other direct selling establishments 32 29,657 5,604 191

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Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012