U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Rock County, WI     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 558 1,754,016 162,836 8,366
441 Motor vehicle & parts dealers 69 503,897 37,097 1,021
442 Furniture & home furnishings stores 29 28,404 4,720 195
443 Electronics & appliance stores 26 23,941 3,095 133
444 Building material & garden equipment & supplies dealers 54 181,176 21,487 826
445 Food & beverage stores 48 239,676 19,831 1,265
446 Health & personal care stores 45 105,957 13,641 581
447 Gasoline stations 81 199,192 10,327 709
448 Clothing & clothing accessories stores 55 45,186 6,270 518
451 Sporting goods, hobby, book, & music stores 41 37,100 4,780 385
452 General merchandise stores 22 316,350 31,429 2,068
453 Miscellaneous store retailers 62 46,261 6,006 430
454 Nonstore retailers 26 26,876 4,153 235

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 69 503,897 37,097 1,021
4411 Automobile dealers 27 440,788 27,556 697
44111 New car dealers 16 424,888 26,715 667
44112 Used car dealers 11 15,900 841 30
4412 Other motor vehicle dealers 13 34,962 4,304 119
44121 Recreational vehicle dealers 5 16,524 2,137 60
44122 Motorcycle, boat, & other motor vehicle dealers 8 18,438 2,167 59
441221 Motorcycle dealers 4 D D (20-99)
441222 Boat dealers 3 D D (1-19)
441229 All other motor vehicle dealers 1 D D (1-19)
4413 Automotive parts, accessories, & tire stores 29 28,147 5,237 205
44131 Automotive parts & accessories stores 21 18,893 3,302 139
44132 Tire dealers 8 9,254 1,935 66

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 29 28,404 4,720 195
4421 Furniture stores 15 14,527 2,260 101
4422 Home furnishings stores 14 13,877 2,460 94
44221 Floor covering stores 9 12,421 2,294 72

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 26 23,941 3,095 133
44311 Appliance, television, & other electronics stores 19 18,854 2,317 98
443111 Household appliance stores 9 4,752 834 39
443112 Radio, television, & other electronics stores 10 14,102 1,483 59
44312 Computer & software stores 6 D D (20-99)
44313 Camera & photographic supplies stores 1 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 54 181,176 21,487 826
4441 Building material & supplies dealers 34 149,514 17,734 650
44411 Home centers 3 D D (250-499)
44413 Hardware stores 9 D D (100-249)
44419 Other building material dealers 18 66,487 9,132 229
4442 Lawn & garden equipment & supplies stores 20 31,662 3,753 176
44422 Nursery, garden center, & farm supply stores 13 28,594 3,242 154

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 48 239,676 19,831 1,265
4451 Grocery stores 29 228,931 18,853 1,184
44511 Supermarkets & other grocery (except convenience) stores 25 226,607 18,567 1,165
4452 Specialty food stores 9 3,025 567 37

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 45 105,957 13,641 581
44611 Pharmacies & drug stores 27 98,390 12,001 468
44612 Cosmetics, beauty supplies, & perfume stores 4 D D (20-99)
44613 Optical goods stores 8 4,545 1,132 54

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 81 199,192 10,327 709
44711 Gasoline stations with convenience stores 59 118,311 6,720 489
44719 Other gasoline stations 22 80,881 3,607 220

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 55 45,186 6,270 518
4481 Clothing stores 31 26,078 2,895 317
44813 Children's & infants' clothing stores 2 D D (1-19)
44814 Family clothing stores 7 15,470 1,213 180
44819 Other clothing stores 8 3,246 480 56
4482104 Family shoe stores 12 D D (20-99)
4483 Jewelry, luggage, & leather goods stores 10 11,028 2,338 86
44831 Jewelry stores 10 11,028 2,338 86

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 41 37,100 4,780 385
4511 Sporting goods, hobby, & musical instrument stores 31 28,371 3,660 294
45111 Sporting goods stores 9 D D (20-99)
4511102 Specialty-line sporting goods stores 6 D D (20-99)
45112 Hobby, toy, & game stores 13 12,615 1,656 138
45113 Sewing, needlework, & piece goods stores 4 D D (20-99)
45114 Musical instrument & supplies stores 5 D D (20-99)
4512 Book, periodical, & music stores 10 8,729 1,120 91
45121 Book stores & news dealers 7 D D (20-99)
451211 Book stores 7 D D (20-99)
4512111 Book stores, general 4 4,809 745 53
4512113 College book stores 1 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 22 316,350 31,429 2,068
4521 Department stores 12 D D (1000-2499)
45210009 Department stores (incl leased depts) 12 D D (1000-2499)
452111 Department stores (expt discount dept stores) 5 84,279 9,397 641
452112 Discount department stores 7 D D (500-999)
4529 Other general merchandise stores 10 D D (250-499)
45299 All other general merchandise stores 9 D D (20-99)
4529901 Variety stores 8 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 62 46,261 6,006 430
4531 Florists 14 3,591 913 90
4532 Office supplies, stationery, & gift stores 14 19,523 2,049 159
45321 Office supplies & stationery stores 4 D D (20-99)
45322 Gift, novelty, & souvenir stores 10 D D (20-99)
4533 Used merchandise stores 6 1,732 202 15
4539 Other miscellaneous store retailers 28 21,415 2,842 166
45391 Pet & pet supplies stores 7 5,885 848 75
45392 Art dealers 2 D D (1-19)
45399 All other miscellaneous store retailers 17 11,142 1,276 63

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 26 26,876 4,153 235
4542 Vending machine operators 5 D D (20-99)
4543 Direct selling establishments 18 19,176 2,432 129
45431 Fuel dealers 6 D D (20-99)
454312 Liquefied petroleum gas (bottled gas) dealers 4 D D (20-99)
45439 Other direct selling establishments 12 D D (20-99)


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012