2002 Economic Census
Retail Trade
Rock County, WI

You are here: 2002 Economic Census Rock County, WI Retail Trade

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More data	NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
	44-45	Retail trade	558	1,754,016	162,836	8,366
	441	Motor vehicle & parts dealers	69	503,897	37,097	1,021
	442	Furniture & home furnishings stores	29	28,404	4,720	195
	443	Electronics & appliance stores	26	23,941	3,095	133
	444	Building material & garden equipment & supplies dealers	54	181,176	21,487	826
	445	Food & beverage stores	48	239,676	19,831	1,265
	446	Health & personal care stores	45	105,957	13,641	581
	447	Gasoline stations	81	199,192	10,327	709
	448	Clothing & clothing accessories stores	55	45,186	6,270	518
	451	Sporting goods, hobby, book, & music stores	41	37,100	4,780	385
	452	General merchandise stores	22	316,350	31,429	2,068
	453	Miscellaneous store retailers	62	46,261	6,006	430
	454	Nonstore retailers	26	26,876	4,153	235

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
441	Motor vehicle & parts dealers	69	503,897	37,097	1,021
4411	Automobile dealers	27	440,788	27,556	697
44111	New car dealers	16	424,888	26,715	667
44112	Used car dealers	11	15,900	841	30
4412	Other motor vehicle dealers	13	34,962	4,304	119
44121	Recreational vehicle dealers	5	16,524	2,137	60
44122	Motorcycle, boat, & other motor vehicle dealers	8	18,438	2,167	59
441221	Motorcycle dealers	4	D	D	(20-99)
441222	Boat dealers	3	D	D	(1-19)
441229	All other motor vehicle dealers	1	D	D	(1-19)
4413	Automotive parts, accessories, & tire stores	29	28,147	5,237	205
44131	Automotive parts & accessories stores	21	18,893	3,302	139
44132	Tire dealers	8	9,254	1,935	66
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
442	Furniture & home furnishings stores	29	28,404	4,720	195
4421	Furniture stores	15	14,527	2,260	101
4422	Home furnishings stores	14	13,877	2,460	94
44221	Floor covering stores	9	12,421	2,294	72
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
443	Electronics & appliance stores	26	23,941	3,095	133
44311	Appliance, television, & other electronics stores	19	18,854	2,317	98
443111	Household appliance stores	9	4,752	834	39
443112	Radio, television, & other electronics stores	10	14,102	1,483	59
44312	Computer & software stores	6	D	D	(20-99)
44313	Camera & photographic supplies stores	1	D	D	(1-19)
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
444	Building material & garden equipment & supplies dealers	54	181,176	21,487	826
4441	Building material & supplies dealers	34	149,514	17,734	650
44411	Home centers	3	D	D	(250-499)
44413	Hardware stores	9	D	D	(100-249)
44419	Other building material dealers	18	66,487	9,132	229
4442	Lawn & garden equipment & supplies stores	20	31,662	3,753	176
44422	Nursery, garden center, & farm supply stores	13	28,594	3,242	154
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
445	Food & beverage stores	48	239,676	19,831	1,265
4451	Grocery stores	29	228,931	18,853	1,184
44511	Supermarkets & other grocery (except convenience) stores	25	226,607	18,567	1,165
4452	Specialty food stores	9	3,025	567	37
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
446	Health & personal care stores	45	105,957	13,641	581
44611	Pharmacies & drug stores	27	98,390	12,001	468
44612	Cosmetics, beauty supplies, & perfume stores	4	D	D	(20-99)
44613	Optical goods stores	8	4,545	1,132	54
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
447	Gasoline stations	81	199,192	10,327	709
44711	Gasoline stations with convenience stores	59	118,311	6,720	489
44719	Other gasoline stations	22	80,881	3,607	220
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
448	Clothing & clothing accessories stores	55	45,186	6,270	518
4481	Clothing stores	31	26,078	2,895	317
44813	Children's & infants' clothing stores	2	D	D	(1-19)
44814	Family clothing stores	7	15,470	1,213	180
44819	Other clothing stores	8	3,246	480	56
4482104	Family shoe stores	12	D	D	(20-99)
4483	Jewelry, luggage, & leather goods stores	10	11,028	2,338	86
44831	Jewelry stores	10	11,028	2,338	86
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
451	Sporting goods, hobby, book, & music stores	41	37,100	4,780	385
4511	Sporting goods, hobby, & musical instrument stores	31	28,371	3,660	294
45111	Sporting goods stores	9	D	D	(20-99)
4511102	Specialty-line sporting goods stores	6	D	D	(20-99)
45112	Hobby, toy, & game stores	13	12,615	1,656	138
45113	Sewing, needlework, & piece goods stores	4	D	D	(20-99)
45114	Musical instrument & supplies stores	5	D	D	(20-99)
4512	Book, periodical, & music stores	10	8,729	1,120	91
45121	Book stores & news dealers	7	D	D	(20-99)
451211	Book stores	7	D	D	(20-99)
4512111	Book stores, general	4	4,809	745	53
4512113	College book stores	1	D	D	(1-19)
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
452	General merchandise stores	22	316,350	31,429	2,068
4521	Department stores	12	D	D	(1000-2499)
45210009	Department stores (incl leased depts)	12	D	D	(1000-2499)
452111	Department stores (expt discount dept stores)	5	84,279	9,397	641
452112	Discount department stores	7	D	D	(500-999)
4529	Other general merchandise stores	10	D	D	(250-499)
45299	All other general merchandise stores	9	D	D	(20-99)
4529901	Variety stores	8	D	D	(20-99)
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
453	Miscellaneous store retailers	62	46,261	6,006	430
4531	Florists	14	3,591	913	90
4532	Office supplies, stationery, & gift stores	14	19,523	2,049	159
45321	Office supplies & stationery stores	4	D	D	(20-99)
45322	Gift, novelty, & souvenir stores	10	D	D	(20-99)
4533	Used merchandise stores	6	1,732	202	15
4539	Other miscellaneous store retailers	28	21,415	2,842	166
45391	Pet & pet supplies stores	7	5,885	848	75
45392	Art dealers	2	D	D	(1-19)
45399	All other miscellaneous store retailers	17	11,142	1,276	63
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
454	Nonstore retailers	26	26,876	4,153	235
4542	Vending machine operators	5	D	D	(20-99)
4543	Direct selling establishments	18	19,176	2,432	129
45431	Fuel dealers	6	D	D	(20-99)
454312	Liquefied petroleum gas (bottled gas) dealers	4	D	D	(20-99)
45439	Other direct selling establishments	12	D	D	(20-99)