2002 Economic Census: Retail Trade - Winnebago County, WI

U.S. Department of Commerce

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More data	NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
	44-45	Retail trade	553	1,511,094	146,881	8,072
	441	Motor vehicle & parts dealers	83	408,005	34,073	1,211
	442	Furniture & home furnishings stores	32	31,592	5,121	266
	443	Electronics & appliance stores	18	17,331	2,581	106
	444	Building material & garden equipment & supplies dealers	46	119,898	15,430	665
	445	Food & beverage stores	41	199,441	19,505	1,541
	446	Health & personal care stores	45	86,930	11,598	536
	447	Gasoline stations	66	152,980	7,946	586
	448	Clothing & clothing accessories stores	70	70,651	8,536	632
	451	Sporting goods, hobby, book, & music stores	42	29,236	3,532	312
	452	General merchandise stores	16	189,996	16,712	1,149
	453	Miscellaneous store retailers	61	41,495	7,993	594
	454	Nonstore retailers	33	163,539	13,854	474

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

More
data

NAICS
code

Description

Estab-
lish-
ments

Sales
($1,000)

Annual
payroll
($1,000)

Paid
employees

44-45

Retail trade

553

1,511,094

146,881

8,072

441

Motor vehicle & parts dealers

408,005

34,073

1,211

442

Furniture & home furnishings stores

31,592

5,121

266

443

Electronics & appliance stores

17,331

2,581

106

444

Building material & garden equipment & supplies dealers

119,898

15,430

665

445

Food & beverage stores

199,441

19,505

1,541

446

Health & personal care stores

86,930

11,598

536

447

Gasoline stations

152,980

7,946

586

448

Clothing & clothing accessories stores

70,651

8,536

632

451

Sporting goods, hobby, book, & music stores

29,236

3,532

312

452

General merchandise stores

189,996

16,712

1,149

453

Miscellaneous store retailers

41,495

7,993

594

454

Nonstore retailers

163,539

13,854

474

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
441	Motor vehicle & parts dealers	83	408,005	34,073	1,211
4411	Automobile dealers	33	354,350	26,153	911
44111	New car dealers	12	319,740	23,091	807
44112	Used car dealers	21	34,610	3,062	104
4412	Other motor vehicle dealers	15	D	D	(100-249)
44122	Motorcycle, boat, & other motor vehicle dealers	13	28,101	3,343	109
441221	Motorcycle dealers	5	12,058	1,280	38
441222	Boat dealers	8	16,043	2,063	71
4413	Automotive parts, accessories, & tire stores	35	D	D	(100-249)
44131	Automotive parts & accessories stores	27	D	D	(100-249)
44132	Tire dealers	8	D	D	(20-99)
442	Furniture & home furnishings stores	32	31,592	5,121	266
4421	Furniture stores	7	13,734	2,122	107
4422	Home furnishings stores	25	17,858	2,999	159
44221	Floor covering stores	13	9,701	1,583	59
44229	Other home furnishings stores	12	8,157	1,416	100
442299	All other home furnishings stores	12	8,157	1,416	100
443	Electronics & appliance stores	18	17,331	2,581	106
44311	Appliance, television, & other electronics stores	14	14,733	2,205	86
443111	Household appliance stores	5	8,159	1,155	54
443112	Radio, television, & other electronics stores	9	6,574	1,050	32
44312	Computer & software stores	3	D	D	(1-19)
44313	Camera & photographic supplies stores	1	D	D	(1-19)
444	Building material & garden equipment & supplies dealers	46	119,898	15,430	665
4441	Building material & supplies dealers	34	101,834	13,643	567
44411	Home centers	1	D	D	(100-249)
44412	Paint & wallpaper stores	5	D	D	(20-99)
44413	Hardware stores	7	D	D	(100-249)
44419	Other building material dealers	21	46,428	5,934	195
4442	Lawn & garden equipment & supplies stores	12	18,064	1,787	98
44421	Outdoor power equipment stores	4	D	D	(1-19)
44422	Nursery, garden center, & farm supply stores	8	D	D	(20-99)
445	Food & beverage stores	41	199,441	19,505	1,541
4451	Grocery stores	21	189,308	18,603	1,470
44511	Supermarkets & other grocery (except convenience) stores	17	D	D	(1000-2499)
4452	Specialty food stores	10	2,425	536	36
446	Health & personal care stores	45	86,930	11,598	536
44611	Pharmacies & drug stores	26	D	D	(250-499)
4461102	Proprietary stores	1	D	D	(1-19)
44612	Cosmetics, beauty supplies, & perfume stores	4	2,319	318	30
44613	Optical goods stores	7	D	D	(20-99)
447	Gasoline stations	66	152,980	7,946	586
44711	Gasoline stations with convenience stores	60	142,395	7,189	529
448	Clothing & clothing accessories stores	70	70,651	8,536	632
4481	Clothing stores	45	52,603	5,807	459
44813	Children's & infants' clothing stores	3	D	D	(20-99)
44814	Family clothing stores	13	35,695	3,980	266
44819	Other clothing stores	11	4,460	563	57
4482	Shoe stores	13	11,770	1,330	109
4482104	Family shoe stores	11	D	D	(20-99)
4482105	Athletic footwear stores	1	D	D	(1-19)
4483	Jewelry, luggage, & leather goods stores	12	6,278	1,399	64
44832	Luggage & leather goods stores	2	D	D	(1-19)
451	Sporting goods, hobby, book, & music stores	42	29,236	3,532	312
4511	Sporting goods, hobby, & musical instrument stores	30	23,065	2,567	223
45111	Sporting goods stores	18	12,960	1,182	112
4511101	General-line sporting goods stores	7	6,156	389	44
4511102	Specialty-line sporting goods stores	11	6,804	793	68
45112	Hobby, toy, & game stores	7	D	D	(20-99)
45114	Musical instrument & supplies stores	2	D	D	(20-99)
4512	Book, periodical, & music stores	12	6,171	965	89
45121	Book stores & news dealers	9	3,998	474	58
451211	Book stores	9	3,998	474	58
4512112	Specialty book stores	2	D	D	(20-99)
4512113	College book stores	2	D	D	(1-19)
452	General merchandise stores	16	189,996	16,712	1,149
4521	Department stores	6	D	D	(500-999)
45210009	Department stores (incl leased depts)	6	D	D	(500-999)
452112	Discount department stores	6	D	D	(500-999)
4529	Other general merchandise stores	10	D	D	(250-499)
45299	All other general merchandise stores	9	34,781	3,035	137
4529904	Miscellaneous general merchandise stores	2	D	D	(100-249)
453	Miscellaneous store retailers	61	41,495	7,993	594
4531	Florists	8	6,405	2,080	187
4532	Office supplies, stationery, & gift stores	23	13,116	1,619	139
45321	Office supplies & stationery stores	5	8,604	911	63
4533	Used merchandise stores	12	6,191	2,045	136
4539	Other miscellaneous store retailers	18	15,783	2,249	132
45391	Pet & pet supplies stores	3	D	D	(20-99)
45392	Art dealers	3	D	D	(20-99)
45399	All other miscellaneous store retailers	10	D	D	(20-99)
454	Nonstore retailers	33	163,539	13,854	474
4541	Electronic shopping & mail-order houses	11	D	D	(100-249)
4542	Vending machine operators	3	D	D	(20-99)
4543	Direct selling establishments	19	D	D	(100-249)
45431	Fuel dealers	3	D	D	(20-99)
454311	Heating oil dealers	1	D	D	(1-19)
45439	Other direct selling establishments	16	14,482	2,640	108

Retail Trade - by industry