U.S. Department of Commerce
2002 Economic Census main page

2002 Economic Census
Retail Trade
Winnebago County, WI     open pdf map in new window

2007 Economic Census data are
available in American FactFinder.
See also the current Industry Statistics Sampler.
 

Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
More
data

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 553 1,511,094 146,881 8,072
441 Motor vehicle & parts dealers 83 408,005 34,073 1,211
442 Furniture & home furnishings stores 32 31,592 5,121 266
443 Electronics & appliance stores 18 17,331 2,581 106
444 Building material & garden equipment & supplies dealers 46 119,898 15,430 665
445 Food & beverage stores 41 199,441 19,505 1,541
446 Health & personal care stores 45 86,930 11,598 536
447 Gasoline stations 66 152,980 7,946 586
448 Clothing & clothing accessories stores 70 70,651 8,536 632
451 Sporting goods, hobby, book, & music stores 42 29,236 3,532 312
452 General merchandise stores 16 189,996 16,712 1,149
453 Miscellaneous store retailers 61 41,495 7,993 594
454 Nonstore retailers 33 163,539 13,854 474

 

 

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 83 408,005 34,073 1,211
4411 Automobile dealers 33 354,350 26,153 911
44111 New car dealers 12 319,740 23,091 807
44112 Used car dealers 21 34,610 3,062 104
4412 Other motor vehicle dealers 15 D D (100-249)
44122 Motorcycle, boat, & other motor vehicle dealers 13 28,101 3,343 109
441221 Motorcycle dealers 5 12,058 1,280 38
441222 Boat dealers 8 16,043 2,063 71
4413 Automotive parts, accessories, & tire stores 35 D D (100-249)
44131 Automotive parts & accessories stores 27 D D (100-249)
44132 Tire dealers 8 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 32 31,592 5,121 266
4421 Furniture stores 7 13,734 2,122 107
4422 Home furnishings stores 25 17,858 2,999 159
44221 Floor covering stores 13 9,701 1,583 59
44229 Other home furnishings stores 12 8,157 1,416 100
442299 All other home furnishings stores 12 8,157 1,416 100

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 18 17,331 2,581 106
44311 Appliance, television, & other electronics stores 14 14,733 2,205 86
443111 Household appliance stores 5 8,159 1,155 54
443112 Radio, television, & other electronics stores 9 6,574 1,050 32
44312 Computer & software stores 3 D D (1-19)
44313 Camera & photographic supplies stores 1 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 46 119,898 15,430 665
4441 Building material & supplies dealers 34 101,834 13,643 567
44411 Home centers 1 D D (100-249)
44412 Paint & wallpaper stores 5 D D (20-99)
44413 Hardware stores 7 D D (100-249)
44419 Other building material dealers 21 46,428 5,934 195
4442 Lawn & garden equipment & supplies stores 12 18,064 1,787 98
44421 Outdoor power equipment stores 4 D D (1-19)
44422 Nursery, garden center, & farm supply stores 8 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 41 199,441 19,505 1,541
4451 Grocery stores 21 189,308 18,603 1,470
44511 Supermarkets & other grocery (except convenience) stores 17 D D (1000-2499)
4452 Specialty food stores 10 2,425 536 36

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 45 86,930 11,598 536
44611 Pharmacies & drug stores 26 D D (250-499)
4461102 Proprietary stores 1 D D (1-19)
44612 Cosmetics, beauty supplies, & perfume stores 4 2,319 318 30
44613 Optical goods stores 7 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 66 152,980 7,946 586
44711 Gasoline stations with convenience stores 60 142,395 7,189 529

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 70 70,651 8,536 632
4481 Clothing stores 45 52,603 5,807 459
44813 Children's & infants' clothing stores 3 D D (20-99)
44814 Family clothing stores 13 35,695 3,980 266
44819 Other clothing stores 11 4,460 563 57
4482 Shoe stores 13 11,770 1,330 109
4482104 Family shoe stores 11 D D (20-99)
4482105 Athletic footwear stores 1 D D (1-19)
4483 Jewelry, luggage, & leather goods stores 12 6,278 1,399 64
44832 Luggage & leather goods stores 2 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 42 29,236 3,532 312
4511 Sporting goods, hobby, & musical instrument stores 30 23,065 2,567 223
45111 Sporting goods stores 18 12,960 1,182 112
4511101 General-line sporting goods stores 7 6,156 389 44
4511102 Specialty-line sporting goods stores 11 6,804 793 68
45112 Hobby, toy, & game stores 7 D D (20-99)
45114 Musical instrument & supplies stores 2 D D (20-99)
4512 Book, periodical, & music stores 12 6,171 965 89
45121 Book stores & news dealers 9 3,998 474 58
451211 Book stores 9 3,998 474 58
4512112 Specialty book stores 2 D D (20-99)
4512113 College book stores 2 D D (1-19)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 16 189,996 16,712 1,149
4521 Department stores 6 D D (500-999)
45210009 Department stores (incl leased depts) 6 D D (500-999)
452112 Discount department stores 6 D D (500-999)
4529 Other general merchandise stores 10 D D (250-499)
45299 All other general merchandise stores 9 34,781 3,035 137
4529904 Miscellaneous general merchandise stores 2 D D (100-249)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 61 41,495 7,993 594
4531 Florists 8 6,405 2,080 187
4532 Office supplies, stationery, & gift stores 23 13,116 1,619 139
45321 Office supplies & stationery stores 5 8,604 911 63
4533 Used merchandise stores 12 6,191 2,045 136
4539 Other miscellaneous store retailers 18 15,783 2,249 132
45391 Pet & pet supplies stores 3 D D (20-99)
45392 Art dealers 3 D D (20-99)
45399 All other miscellaneous store retailers 10 D D (20-99)

NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 33 163,539 13,854 474
4541 Electronic shopping & mail-order houses 11 D D (100-249)
4542 Vending machine operators 3 D D (20-99)
4543 Direct selling establishments 19 D D (100-249)
45431 Fuel dealers 3 D D (20-99)
454311 Heating oil dealers 1 D D (1-19)
45439 Other direct selling establishments 16 14,482 2,640 108


Source: 2002 Economic Census, Geographic Area Series   Questions?
Last revised: January 06, 2012