A State economic development agency identifies industries with the most export activity using "Exports from Manufacturing Plants" data. The agency gives those industries top priority as it launches a program to assist companies in finding trade leads.
A consultant uses economic census data from American FactFinder to compute business averages, such as sales per capita and establishments per 100,000 residents. She markets comparative summaries to shopping mall owners seeking business tenants and to prospective entrepreneurs. She advises them to look for opportunities in communities where an industry is underrepresented relative to state and national norms.
Rising crude oil prices lead to higher energy costs and members of Congress use data from the economic census to find out what energy intensive industries are in their districts and what kinds of energy they use.
Small Business Development Centers in many states help business owners assess their marketing and management challenges and become familiar with business data sources such as the economic census.