An entrepreneur uses economic census data to support her loan application, as she sought financing to start a tailoring and alterations shop for women executives. She uses economic census data on her line of business in conjunction with data on women in managerial occupations from the census of population.
An entrepreneur deciding where to locate a new laundromat evaluates a prospective market by using the demographic census data to determine the number of households of various income levels. He then uses industry guidelines to estimate the share of households of each income bracket that would use a laundromat. Given this information and an estimate of the average monthly laundry expenses for a household, he forecasts the total revenue available in the market. Then, by using economic census data, he determines how many other laundromats are in the market and whether or not average revenue per store is high or low.