2007 NAICS Definition
This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
Cross-References. Establishments primarily engaged in--
- Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
- Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores; and
- Retailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores.
Index entries that bring you to this industry:
- Balloon shops
- Card shops, greeting
- Christmas stores
- Collectible gift shops (e.g., crystal, pewter, porcelain)
- Craft (except craft supply) stores
- Curio shops
- Gift shops
- Gift stands, permanent location
- Greeting card shops
- Novelty shops
- Party goods (e.g., paper supplies, decorations, novelties) stores
- Seasonal and holiday decoration stores
- Souvenir shops

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