2007 NAICS Definition
This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.
Cross-References. Establishments primarily engaged in--
- Establishments primarily engaged in creating and/or placing public display advertising material are classified in Industry 541850, Display Advertising; and
- Independent artists primarily engaged in creating and selling visual artwork for noncommercial use and independent cartoonists are classified in Industry 711510, Independent Artists, Writers, and Performers.
Index entries that bring you to this industry:
- Art services, commercial
- Art services, graphic
- Art studios, commercial
- Artists, independent commercial
- Artists, independent graphic
- Artists, independent medical
- Commercial art services
- Commercial artists, independent
- Commercial illustration services
- Commercial illustrators, independent
- Communication design services, visual
- Corporate identification (i.e., logo) design services
- Graphic art and related design services
- Graphic artists, independent
- Graphic design services
- Illustrators, independent commercial
- Medical art services
- Medical artists, independent
- Medical illustration services
- Medical illustrators, independent
- Silk screen design services
- Studios, commercial art
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