2007 NAICS Definition
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Cross-References. Establishments primarily engaged in--
- Selling time and space to advertisers for media owners as independent representatives--are classified in Industry 541840, Media Representatives; and
- Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.
Index entries that bring you to this industry:
- Media buying agencies
- Media buying services