Industry Statistics Sampler

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2007 NAICS Definition

This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Cross-References. Establishments primarily engaged in--

• Selling time and space to advertisers for media owners as independent representatives--are classified in Industry 541840, Media Representatives; and
• Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

Index entries that bring you to this industry:

• Media buying agencies
• Media buying services