U.S. Department of Commerce

Industry Statistics Sampler

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NAICS 54191
Marketing research and public opinion polling




2007 NAICS Definition

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Cross-References. Establishments primarily engaged in--

  • Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.

Index entries that bring you to this industry:

  • Broadcast media rating services
  • Marketing analysis services
  • Marketing research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling services, statistical
 
 
Source: U.S. Census Bureau  |  Economic Programs  |  (301)763-2547  |  econ@census.gov  |  Page Last Modified: May 04, 2011