2007 NAICS Definition
This industry comprises (1) establishments primarily engaged in answering telephone calls and relaying messages to clients and (2) establishments primarily engaged in providing telemarketing services on a contract or fee basis for others, such as promoting clients' products or services by telephone; taking orders for clients by telephone; and soliciting contributions or providing information for clients by telephone. Telemarketing establishments never own the product or provide the service that they are representing and generally can originate and/or receive calls for others.
Cross-References. Establishments primarily engaged in--
- Providing paging and beeper transmission services--are classified in Industry 51721, Wireless Telecommunications Carriers (except Satellite);
- Organizing and conducting fundraising campaigns on a contract or fee basis, that may include telephone solicitation services--are classified in Industry 56149, Other Business Support Services; and
- Gathering, recording, tabulating, and presenting marketing and public opinion data, that may include telephone canvassing services--are classified in Industry 54191, Marketing Research and Public Opinion Polling.