1997 Economic Census:
Retail Trade
Alameda County, CA


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 4,363 12,404,947 1,227,835 59,289
441 Motor vehicle & parts dealers 418 3,256,868 284,535 7,679
442 Furniture & home furnishings stores 279 307,154 44,516 2,164
443 Electronics & appliance stores 247 642,431 60,634 2,467
444 Building material & garden equipment & supplies dealers 299 1,067,092 137,622 4,819
445 Food & beverage stores 754 2,476,451 231,316 12,127
446 Health & personal care stores 332 630,562 96,883 4,713
447 Gasoline stations 322 782,272 35,000 2,325
448 Clothing & clothing accessories stores 598 559,078 69,038 5,312
451 Sporting goods, hobby, book, & music stores 348 456,939 54,087 4,292
452 General merchandise stores 80 1,340,737 108,718 7,801
453 Miscellaneous store retailers 541 364,056 50,600 3,627
454 Nonstore retailers 145 521,307 54,886 1,963

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 4,363 12,404,947 1,227,835 59,289
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 418 3,256,868 284,535 7,679
4411 Automobile dealers 132 2,787,318 213,718 4,917
44111 New car dealers 85 2,667,124 205,035 4,656
44112 Used car dealers 47 120,194 8,683 261
4412 Other motor vehicle dealers 41 96,412 11,426 364
44121 Recreational vehicle dealers 8 25,774 2,473 69
44122 Motorcycle, boat, & other motor vehicle dealers 33 70,638 8,953 295
441221 Motorcycle dealers 18 D D (100-249)
441222 Boat dealers 13 34,160 4,190 150
441229 All other motor vehicle dealers 2 D D (1-19)
4413 Automotive parts, accessories, & tire stores 245 373,138 59,391 2,398
44131 Automotive parts & accessories stores 173 254,417 41,053 1,696
44132 Tire dealers 72 118,721 18,338 702
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 279 307,154 44,516 2,164
4421 Furniture stores 122 164,709 24,209 997
4422 Home furnishings stores 157 142,445 20,307 1,167
44221 Floor covering stores 58 50,663 9,476 315
44229 Other home furnishings stores 99 91,782 10,831 852
442291 Window treatment stores 17 6,955 926 62
442299 All other home furnishings stores 82 84,827 9,905 790
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 247 642,431 60,634 2,467
44311 Appliance, television, & other electronics stores 129 234,461 29,018 1,235
443111 Household appliance stores 36 42,434 4,540 189
443112 Radio, television, & other electronics stores 93 192,027 24,478 1,046
44312 Computer & software stores 99 395,834 29,558 1,120
44313 Camera & photographic supplies stores 19 12,136 2,058 112
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 299 1,067,092 137,622 4,819
4441 Building material & supplies dealers 251 1,000,039 125,616 4,309
44411 Home centers 8 D D (1000-2499)
44412 Paint & wallpaper stores 32 D D (100-249)
44413 Hardware stores 51 127,902 21,203 1,057
44419 Other building material dealers 160 580,935 73,506 1,933
4442 Lawn & garden equipment & supplies stores 48 67,053 12,006 510
44421 Outdoor power equipment stores 11 21,403 2,509 85
44422 Nursery & garden centers 37 45,650 9,497 425
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 754 2,476,451 231,316 12,127
4451 Grocery stores 422 2,233,984 206,078 10,323
44511 Supermarkets & other grocery (except convenience) stores 321 2,163,548 200,779 9,905
44512 Convenience stores 101 70,436 5,299 418
4452 Specialty food stores 153 115,854 16,133 1,194
4453 Beer, wine, & liquor stores 179 126,613 9,105 610
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 332 630,562 96,883 4,713
44611 Pharmacies & drug stores 161 542,326 81,181 3,880
4461101 Pharmacies & drug stores 143 530,188 78,571 3,690
4461102 Proprietary stores 18 12,138 2,610 190
44612 Cosmetics, beauty supplies, & perfume stores 42 21,026 2,807 202
44613 Optical goods stores 54 25,200 4,797 262
44619 Other health & personal care stores 75 42,010 8,098 369
446191 Food (health) supplement stores 36 21,088 2,640 177
446199 All other health & personal care stores 39 20,922 5,458 192
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 322 782,272 35,000 2,325
44711 Gasoline stations with convenience stores 136 346,106 14,692 951
44719 Other gasoline stations 186 436,166 20,308 1,374
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 598 559,078 69,038 5,312
4481 Clothing stores 343 406,359 46,903 4,011
44811 Men's clothing stores 38 31,131 3,976 225
44812 Women's clothing stores 151 94,170 10,673 1,037
44813 Children's & infants' clothing stores 20 10,941 1,164 146
44814 Family clothing stores 72 239,151 27,093 2,225
44815 Clothing accessories stores 22 6,093 1,085 86
44819 Other clothing stores 40 24,873 2,912 292
4482 Shoe stores 137 87,753 11,636 751
4482101 Men's shoe stores 14 6,907 1,157 50
4482102 Women's shoe stores 19 13,583 2,347 133
4482103 Children's & juveniles' shoe stores 4 D D (20-99)
4482104 Family shoe stores 74 37,696 4,637 335
4482105 Athletic footwear stores 26 D D (100-249)
4483 Jewelry, luggage, & leather goods stores 118 64,966 10,499 550
44831 Jewelry stores 108 60,284 10,002 518
44832 Luggage & leather goods stores 10 4,682 497 32
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 348 456,939 54,087 4,292
4511 Sporting goods, hobby, & musical instrument stores 225 288,319 32,414 2,351
45111 Sporting goods stores 121 153,047 17,881 1,263
4511101 General-line sporting goods stores 41 62,871 7,697 528
4511102 Specialty-line sporting goods stores 80 90,176 10,184 735
45112 Hobby, toy, & game stores 53 96,665 8,362 687
45113 Sewing, needlework, & piece goods stores 31 21,351 3,422 283
45114 Musical instrument & supplies stores 20 17,256 2,749 118
4512 Book, periodical, & music stores 123 168,620 21,673 1,941
45121 Book stores & news dealers 86 107,846 15,088 1,416
451211 Book stores 79 104,289 14,623 1,376
4512111 Book stores, general 48 66,441 8,553 586
4512112 Specialty book stores 20 D D (100-249)
4512113 College book stores 11 D D (500-999)
451212 News dealers & newsstands 7 3,557 465 40
45122 Prerecorded tape, compact disc, & record stores 37 60,774 6,585 525
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 80 1,340,737 108,718 7,801
4521 Department stores (excl leased depts) 31 864,223 76,575 5,626
45210009 Department stores (incl leased depts) ## 31 872,386 N N
45211009 Department stores (incl leased depts) ## 31 872,386 N N
4521101 Conventional department stores (excl leased depts) 9 D D (1000-2499)
4521102 Discount or mass merchandising dept stores (excl leased depts) 12 309,849 28,306 2,388
4521103 National chain department stores (excl leased depts) 10 D D (1000-2499)
4529 Other general merchandise stores 49 476,514 32,143 2,175
45291 Warehouse clubs & superstores 5 D D (1000-2499)
45299 All other general merchandise stores 44 D D (500-999)
4529901 Variety stores 16 D D (100-249)
4529902 Catalog showrooms 5 D D (250-499)
4529903 Miscellaneous general merchandise stores 23 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 541 364,056 50,600 3,627
4531 Florists 99 24,377 4,886 428
4532 Office supplies, stationery, & gift stores 186 179,847 20,150 1,610
45321 Office supplies & stationery stores 53 121,586 11,552 710
4532101 Stationery stores 8 4,513 746 38
4532102 Office supplies stores 45 117,073 10,806 672
45322 Gift, novelty, & souvenir stores 133 58,261 8,598 900
4533 Used merchandise stores 103 52,127 10,227 692
4539 Other miscellaneous store retailers 153 107,705 15,337 897
45391 Pet & pet supplies stores 45 34,070 4,092 316
45392 Art dealers 17 7,170 916 75
45399 All other miscellaneous store retailers 89 D D (500-999)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 145 521,307 54,886 1,963
4541 Electronic shopping & mail-order houses 57 428,266 35,403 1,227
4542 Vending machine operators 31 55,883 11,672 388
4543 Direct selling establishments 57 37,158 7,811 348
454312 Liquefied petroleum gas (bottled gas) dealers 2 D D (1-19)
45439 Other direct selling establishments 55 D D (250-499)
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 6/01   Questions?