1997 Economic Census:
Retail Trade
San Mateo County, CA


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 2,285 7,335,405 735,417 33,757
441 Motor vehicle & parts dealers 197 1,961,550 174,913 4,473
442 Furniture & home furnishings stores 142 198,092 28,499 1,288
443 Electronics & appliance stores 126 302,189 32,014 1,081
444 Building material & garden equipment & supplies dealers 175 589,418 76,808 2,599
445 Food & beverage stores 317 1,257,062 131,324 6,322
446 Health & personal care stores 176 395,075 51,502 2,604
447 Gasoline stations 176 460,857 23,797 1,435
448 Clothing & clothing accessories stores 331 416,591 52,923 3,622
451 Sporting goods, hobby, book, & music stores 177 248,313 27,614 1,946
452 General merchandise stores 42 1,021,937 76,788 5,129
453 Miscellaneous store retailers 343 233,239 31,936 2,309
454 Nonstore retailers 83 251,082 27,299 949

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 2,285 7,335,405 735,417 33,757
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 197 1,961,550 174,913 4,473
4411 Automobile dealers 80 1,810,776 152,864 3,520
44111 New car dealers 60 1,766,131 149,722 3,415
44112 Used car dealers 20 44,645 3,142 105
4412 Other motor vehicle dealers 19 29,299 2,540 114
44122 Motorcycle, boat, & other motor vehicle dealers 16 D D (100-249)
441221 Motorcycle dealers 9 15,178 1,384 52
441222 Boat dealers 7 D D (20-99)
4413 Automotive parts, accessories, & tire stores 98 121,475 19,509 839
44131 Automotive parts & accessories stores 70 90,998 12,462 619
44132 Tire dealers 28 30,477 7,047 220
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 142 198,092 28,499 1,288
4421 Furniture stores 56 113,486 17,360 655
4422 Home furnishings stores 86 84,606 11,139 633
44221 Floor covering stores 38 32,777 4,679 160
44229 Other home furnishings stores 48 51,829 6,460 473
442291 Window treatment stores 9 5,167 984 29
442299 All other home furnishings stores 39 46,662 5,476 444
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 126 302,189 32,014 1,081
44311 Appliance, television, & other electronics stores 68 166,485 17,128 696
443111 Household appliance stores 21 34,342 3,187 114
443112 Radio, television, & other electronics stores 47 132,143 13,941 582
44312 Computer & software stores 45 129,161 13,867 318
44313 Camera & photographic supplies stores 13 6,543 1,019 67
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 175 589,418 76,808 2,599
4441 Building material & supplies dealers 144 551,604 70,416 2,313
44411 Home centers 6 D D (500-999)
44412 Paint & wallpaper stores 16 D D (100-249)
44413 Hardware stores 32 78,399 10,983 573
44419 Other building material dealers 90 283,955 39,757 948
4442 Lawn & garden equipment & supplies stores 31 37,814 6,392 286
44422 Nursery & garden centers 28 36,029 6,251 276
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 317 1,257,062 131,324 6,322
4451 Grocery stores 205 1,163,468 121,482 5,738
44511 Supermarkets & other grocery (except convenience) stores 161 1,129,178 118,750 5,533
44512 Convenience stores 44 34,290 2,732 205
4452 Specialty food stores 64 47,691 5,963 389
4453 Beer, wine, & liquor stores 48 45,903 3,879 195
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 176 395,075 51,502 2,604
44611 Pharmacies & drug stores 81 334,289 42,151 2,043
4461101 Pharmacies & drug stores 79 D D (1000-2499)
4461102 Proprietary stores 2 D D (20-99)
44612 Cosmetics, beauty supplies, & perfume stores 18 10,559 1,409 96
44613 Optical goods stores 29 24,874 3,674 177
44619 Other health & personal care stores 48 25,353 4,268 288
446191 Food (health) supplement stores 27 16,056 2,298 203
446199 All other health & personal care stores 21 9,297 1,970 85
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 176 460,857 23,797 1,435
44711 Gasoline stations with convenience stores 47 143,153 6,088 367
44719 Other gasoline stations 129 317,704 17,709 1,068
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 331 416,591 52,923 3,622
4481 Clothing stores 196 307,228 36,373 2,886
44811 Men's clothing stores 24 19,353 2,593 147
44812 Women's clothing stores 76 56,625 7,149 648
44813 Children's & infants' clothing stores 16 14,272 1,520 137
44814 Family clothing stores 41 198,958 22,562 1,766
44815 Clothing accessories stores 21 5,257 865 69
44819 Other clothing stores 18 12,763 1,684 119
4482 Shoe stores 68 52,160 6,211 396
4482101 Men's shoe stores 6 2,556 415 19
4482102 Women's shoe stores 13 D D (20-99)
4482103 Children's & juveniles' shoe stores 1 D D (1-19)
4482104 Family shoe stores 33 18,193 1,868 133
4482105 Athletic footwear stores 15 22,569 2,614 159
4483 Jewelry, luggage, & leather goods stores 67 57,203 10,339 340
44831 Jewelry stores 58 51,336 8,206 283
44832 Luggage & leather goods stores 9 5,867 2,133 57
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 177 248,313 27,614 1,946
4511 Sporting goods, hobby, & musical instrument stores 120 172,951 18,646 1,261
45111 Sporting goods stores 62 75,610 7,459 547
4511101 General-line sporting goods stores 23 34,796 3,026 238
4511102 Specialty-line sporting goods stores 39 40,814 4,433 309
45112 Hobby, toy, & game stores 29 61,991 5,618 400
45113 Sewing, needlework, & piece goods stores 16 14,770 2,384 192
45114 Musical instrument & supplies stores 13 20,580 3,185 122
4512 Book, periodical, & music stores 57 75,362 8,968 685
45121 Book stores & news dealers 31 45,803 5,815 417
451211 Book stores 29 D D (250-499)
4512111 Book stores, general 20 41,018 4,991 347
4512112 Specialty book stores 7 D D (20-99)
4512113 College book stores 2 D D (1-19)
451212 News dealers & newsstands 2 D D (1-19)
45122 Prerecorded tape, compact disc, & record stores 26 29,559 3,153 268
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 42 1,021,937 76,788 5,129
4521 Department stores (excl leased depts) 17 569,252 52,192 3,905
45210009 Department stores (incl leased depts) ## 17 572,983 N N
45211009 Department stores (incl leased depts) ## 17 572,983 N N
4521101 Conventional department stores (excl leased depts) 5 D D (500-999)
4521102 Discount or mass merchandising dept stores (excl leased depts) 6 D D (1000-2499)
4521103 National chain department stores (excl leased depts) 6 D D (1000-2499)
4529 Other general merchandise stores 25 452,685 24,596 1,224
45291 Warehouse clubs & superstores 4 D D (500-999)
45299 All other general merchandise stores 21 D D (250-499)
4529901 Variety stores 9 7,224 903 72
4529902 Catalog showrooms 1 D D (100-249)
4529903 Miscellaneous general merchandise stores 11 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 343 233,239 31,936 2,309
4531 Florists 61 17,892 3,859 317
4532 Office supplies, stationery, & gift stores 133 135,222 14,850 1,141
45321 Office supplies & stationery stores 32 63,864 5,943 343
4532101 Stationery stores 9 4,525 735 51
4532102 Office supplies stores 23 59,339 5,208 292
45322 Gift, novelty, & souvenir stores 101 71,358 8,907 798
4533 Used merchandise stores 48 22,981 4,763 375
4539 Other miscellaneous store retailers 101 57,144 8,464 476
45391 Pet & pet supplies stores 31 18,366 2,630 195
45392 Art dealers 12 3,969 603 32
45399 All other miscellaneous store retailers 57 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 83 251,082 27,299 949
4541 Electronic shopping & mail-order houses 32 218,327 21,945 704
4542 Vending machine operators 14 2,944 591 41
4543 Direct selling establishments 37 29,811 4,763 204
45439 Other direct selling establishments 33 27,658 4,333 180
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 6/01   Questions?