1997 Economic Census:
Retail Trade
Santa Clara County, CA


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 5,278 16,673,573 1,696,731 79,921
441 Motor vehicle & parts dealers 495 4,235,215 379,139 9,403
442 Furniture & home furnishings stores 313 633,109 81,798 3,217
443 Electronics & appliance stores 394 1,479,418 129,509 4,425
444 Building material & garden equipment & supplies dealers 315 1,176,299 141,128 5,182
445 Food & beverage stores 717 2,617,092 286,557 15,024
446 Health & personal care stores 400 784,254 109,320 5,963
447 Gasoline stations 355 922,708 41,875 2,791
448 Clothing & clothing accessories stores 901 1,172,489 140,115 9,634
451 Sporting goods, hobby, book, & music stores 450 671,270 75,589 5,477
452 General merchandise stores 95 2,148,678 192,888 12,299
453 Miscellaneous store retailers 626 517,712 65,370 4,810
454 Nonstore retailers 217 315,329 53,443 1,696

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 5,278 16,673,573 1,696,731 79,921
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 495 4,235,215 379,139 9,403
4411 Automobile dealers 162 3,736,639 303,669 6,484
44111 New car dealers 105 3,638,432 298,580 6,259
44112 Used car dealers 57 98,207 5,089 225
4412 Other motor vehicle dealers 51 128,141 13,909 481
44121 Recreational vehicle dealers 16 62,216 6,550 229
44122 Motorcycle, boat, & other motor vehicle dealers 35 65,925 7,359 252
441221 Motorcycle dealers 21 42,020 4,882 156
441222 Boat dealers 8 8,197 797 49
441229 All other motor vehicle dealers 6 15,708 1,680 47
4413 Automotive parts, accessories, & tire stores 282 370,435 61,561 2,438
44131 Automotive parts & accessories stores 199 290,580 44,576 1,840
44132 Tire dealers 83 79,855 16,985 598
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 313 633,109 81,798 3,217
4421 Furniture stores 122 345,844 45,086 1,235
4422 Home furnishings stores 191 287,265 36,712 1,982
44221 Floor covering stores 61 103,429 17,004 473
44229 Other home furnishings stores 130 183,836 19,708 1,509
442291 Window treatment stores 13 8,557 799 44
442299 All other home furnishings stores 117 175,279 18,909 1,465
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 394 1,479,418 129,509 4,425
44311 Appliance, television, & other electronics stores 175 362,816 43,791 1,675
443111 Household appliance stores 49 66,725 6,890 267
443112 Radio, television, & other electronics stores 126 296,091 36,901 1,408
44312 Computer & software stores 184 1,073,408 80,184 2,481
44313 Camera & photographic supplies stores 35 43,194 5,534 269
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 315 1,176,299 141,128 5,182
4441 Building material & supplies dealers 254 1,106,710 131,017 4,728
44411 Home centers 9 D D (1000-2499)
44412 Paint & wallpaper stores 28 D D (250-499)
44413 Hardware stores 46 190,355 25,297 1,396
44419 Other building material dealers 171 604,395 73,011 1,897
4442 Lawn & garden equipment & supplies stores 61 69,589 10,111 454
44421 Outdoor power equipment stores 17 16,243 1,993 67
44422 Nursery & garden centers 44 53,346 8,118 387
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 717 2,617,092 286,557 15,024
4451 Grocery stores 448 2,430,988 269,134 13,658
44511 Supermarkets & other grocery (except convenience) stores 330 2,328,367 259,748 12,911
44512 Convenience stores 118 102,621 9,386 747
4452 Specialty food stores 132 86,598 12,068 982
4453 Beer, wine, & liquor stores 137 99,506 5,355 384
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 400 784,254 109,320 5,963
44611 Pharmacies & drug stores 171 667,346 89,748 4,760
4461101 Pharmacies & drug stores 161 662,656 89,009 4,696
4461102 Proprietary stores 10 4,690 739 64
44612 Cosmetics, beauty supplies, & perfume stores 59 30,677 3,829 345
44613 Optical goods stores 83 41,855 7,251 412
44619 Other health & personal care stores 87 44,376 8,492 446
446191 Food (health) supplement stores 49 22,292 2,879 216
446199 All other health & personal care stores 38 22,084 5,613 230
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 355 922,708 41,875 2,791
44711 Gasoline stations with convenience stores 99 251,814 11,697 728
44719 Other gasoline stations 256 670,894 30,178 2,063
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 901 1,172,489 140,115 9,634
4481 Clothing stores 507 856,766 100,401 7,531
44811 Men's clothing stores 76 73,178 11,383 548
44812 Women's clothing stores 212 184,521 20,314 1,838
44813 Children's & infants' clothing stores 23 28,355 2,983 303
44814 Family clothing stores 111 508,671 58,098 4,247
44815 Clothing accessories stores 27 11,865 1,845 154
44819 Other clothing stores 58 50,176 5,778 441
4482 Shoe stores 211 160,500 18,091 1,223
4482101 Men's shoe stores 18 9,048 1,289 71
4482102 Women's shoe stores 37 26,711 3,574 235
4482103 Children's & juveniles' shoe stores 12 5,135 970 72
4482104 Family shoe stores 110 70,985 7,883 528
4482105 Athletic footwear stores 34 48,621 4,375 317
4483 Jewelry, luggage, & leather goods stores 183 155,223 21,623 880
44831 Jewelry stores 154 129,789 18,377 689
44832 Luggage & leather goods stores 29 25,434 3,246 191
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 450 671,270 75,589 5,477
4511 Sporting goods, hobby, & musical instrument stores 305 414,287 46,452 3,393
45111 Sporting goods stores 163 201,942 23,980 1,754
4511101 General-line sporting goods stores 49 86,469 9,422 753
4511102 Specialty-line sporting goods stores 114 115,473 14,558 1,001
45112 Hobby, toy, & game stores 71 138,210 12,788 953
45113 Sewing, needlework, & piece goods stores 39 28,230 3,984 384
45114 Musical instrument & supplies stores 32 45,905 5,700 302
4512 Book, periodical, & music stores 145 256,983 29,137 2,084
45121 Book stores & news dealers 95 175,328 21,582 1,413
451211 Book stores 87 171,296 20,321 1,367
4512111 Book stores, general 60 92,733 11,108 772
4512112 Specialty book stores 20 23,045 2,778 186
4512113 College book stores 7 55,518 6,435 409
451212 News dealers & newsstands 8 4,032 1,261 46
45122 Prerecorded tape, compact disc, & record stores 50 81,655 7,555 671
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 95 2,148,678 192,888 12,299
4521 Department stores (excl leased depts) 43 1,430,451 147,993 9,496
45210009 Department stores (incl leased depts) ## 43 1,443,345 N N
45211009 Department stores (incl leased depts) ## 43 1,443,345 N N
4521101 Conventional department stores (excl leased depts) 17 705,207 76,980 4,431
4521102 Discount or mass merchandising dept stores (excl leased depts) 15 435,936 38,567 3,070
4521103 National chain department stores (excl leased depts) 11 289,308 32,446 1,995
4529 Other general merchandise stores 52 718,227 44,895 2,803
45291 Warehouse clubs & superstores 6 D D (1000-2499)
45299 All other general merchandise stores 46 D D (1000-2499)
4529901 Variety stores 17 31,202 2,479 203
4529902 Catalog showrooms 7 D D (250-499)
4529903 Miscellaneous general merchandise stores 22 D D (250-499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 626 517,712 65,370 4,810
4531 Florists 120 41,625 8,005 616
4532 Office supplies, stationery, & gift stores 246 248,122 25,357 2,208
45321 Office supplies & stationery stores 69 170,642 14,626 982
4532101 Stationery stores 9 5,221 568 73
4532102 Office supplies stores 60 165,421 14,058 909
45322 Gift, novelty, & souvenir stores 177 77,480 10,731 1,226
4533 Used merchandise stores 70 46,469 11,509 722
4539 Other miscellaneous store retailers 190 181,496 20,499 1,264
45391 Pet & pet supplies stores 51 47,848 6,482 500
45392 Art dealers 28 16,673 2,638 139
45393 Manufactured (mobile) home dealers 7 51,503 1,350 25
45399 All other miscellaneous store retailers 104 65,472 10,029 600
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 217 315,329 53,443 1,696
4541 Electronic shopping & mail-order houses 68 206,918 33,373 837
4542 Vending machine operators 80 33,154 5,111 258
4543 Direct selling establishments 69 75,257 14,959 601
454312 Liquefied petroleum gas (bottled gas) dealers 4 9,876 1,171 36
45439 Other direct selling establishments 65 65,381 13,788 565
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 6/01   Questions?