1997 Economic Census:
Retail Trade
Santa Cruz County, CA


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 986 1,970,172 215,526 11,794
441 Motor vehicle & parts dealers 84 394,594 36,380 1,116
442 Furniture & home furnishings stores 59 43,899 7,423 375
443 Electronics & appliance stores 34 57,105 7,319 245
444 Building material & garden equipment & supplies dealers 76 208,435 27,280 1,408
445 Food & beverage stores 137 424,114 47,670 2,565
446 Health & personal care stores 73 163,532 23,701 1,263
447 Gasoline stations 72 146,069 7,230 511
448 Clothing & clothing accessories stores 168 97,919 13,328 1,103
451 Sporting goods, hobby, book, & music stores 90 78,520 8,736 781
452 General merchandise stores 17 D D (1000-2499)
453 Miscellaneous store retailers 135 D D (500-999)
454 Nonstore retailers 41 41,509 6,517 270

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 986 1,970,172 215,526 11,794
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 84 394,594 36,380 1,116
4411 Automobile dealers 22 287,705 24,477 569
4412 Other motor vehicle dealers 15 58,025 3,996 149
44121 Recreational vehicle dealers 4 D D (20-99)
44122 Motorcycle, boat, & other motor vehicle dealers 11 D D (20-99)
441221 Motorcycle dealers 7 12,764 1,247 51
4413 Automotive parts, accessories, & tire stores 47 48,864 7,907 398
44131 Automotive parts & accessories stores 35 38,106 6,152 341
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 59 43,899 7,423 375
4421 Furniture stores 18 17,694 2,421 117
4422 Home furnishings stores 41 26,205 5,002 258
44229 Other home furnishings stores 24 12,499 2,371 156
442299 All other home furnishings stores 21 11,067 2,269 149
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 34 57,105 7,319 245
44311 Appliance, television, & other electronics stores 21 44,170 6,109 180
443112 Radio, television, & other electronics stores 14 34,558 3,806 155
44312 Computer & software stores 10 D D (20-99)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 76 208,435 27,280 1,408
4441 Building material & supplies dealers 57 181,760 22,097 1,193
44413 Hardware stores 9 34,212 4,272 243
44419 Other building material dealers 41 140,589 16,703 905
4442 Lawn & garden equipment & supplies stores 19 26,675 5,183 215
44422 Nursery & garden centers 18 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 137 424,114 47,670 2,565
4451 Grocery stores 81 385,778 43,282 2,207
44511 Supermarkets & other grocery (except convenience) stores 60 370,147 41,989 2,095
4452 Specialty food stores 23 12,988 1,846 137
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 73 163,532 23,701 1,263
44611 Pharmacies & drug stores 36 123,665 15,491 765
4461101 Pharmacies & drug stores 36 123,665 15,491 765
44612 Cosmetics, beauty supplies, & perfume stores 6 3,761 389 43
44619 Other health & personal care stores 19 31,666 7,012 393
446191 Food (health) supplement stores 8 22,013 3,731 296
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 72 146,069 7,230 511
44711 Gasoline stations with convenience stores 33 70,980 3,304 226
44719 Other gasoline stations 39 75,089 3,926 285
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 168 97,919 13,328 1,103
4481 Clothing stores 93 64,769 8,266 737
44819 Other clothing stores 16 8,156 1,595 137
4482104 Family shoe stores 30 14,761 1,961 165
4483 Jewelry, luggage, & leather goods stores 31 13,145 2,234 121
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 90 78,520 8,736 781
4511 Sporting goods, hobby, & musical instrument stores 60 51,762 5,684 503
45111 Sporting goods stores 37 30,545 3,576 271
4511101 General-line sporting goods stores 10 15,013 1,449 121
45113 Sewing, needlework, & piece goods stores 6 D D (20-99)
4512 Book, periodical, & music stores 30 26,758 3,052 278
45121 Book stores & news dealers 18 16,023 2,119 185
451211 Book stores 17 D D (100-249)
4512111 Book stores, general 14 14,750 2,004 168
45122 Prerecorded tape, compact disc, & record stores 12 10,735 933 93
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 17 D D (1000-2499)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 135 D D (500-999)
4532 Office supplies, stationery, & gift stores 47 34,140 4,319 328
45321 Office supplies & stationery stores 11 21,732 2,181 139
4532102 Office supplies stores 10 D D (100-249)
4533 Used merchandise stores 22 12,204 2,747 167
4539 Other miscellaneous store retailers 42 D D (100-249)
45391 Pet & pet supplies stores 9 8,083 746 49
45399 All other miscellaneous store retailers 27 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 41 41,509 6,517 270
4541 Electronic shopping & mail-order houses 12 24,043 4,077 109
4543 Direct selling establishments 23 16,053 2,209 142
454312 Liquefied petroleum gas (bottled gas) dealers 3 D D (20-99)
454319 Other fuel dealers 2 D D (1-19)
45439 Other direct selling establishments 18 10,032 1,416 111
D = Withheld to avoid disclosure; N = Not available

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Source: 1997 Economic Census

Last modified: 2/ 6/01   Questions?