1997 Economic Census:
Retail Trade
Sonoma County, CA


These data are from the 1997 and 2002 Economic Censuses.
For more recent data, see the current Industry Statistics Sampler.
 
Retail Trade by Subsector
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More
data
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
  44-45 Retail trade 1,808 4,146,166 443,681 22,190
441 Motor vehicle & parts dealers 183 912,407 94,845 2,894
442 Furniture & home furnishings stores 119 117,808 16,339 771
443 Electronics & appliance stores 78 139,278 14,547 662
444 Building material & garden equipment & supplies dealers 184 466,253 54,524 2,236
445 Food & beverage stores 240 898,609 101,894 5,341
446 Health & personal care stores 121 228,612 33,856 1,669
447 Gasoline stations 127 277,045 13,478 867
448 Clothing & clothing accessories stores 260 167,710 19,331 1,599
451 Sporting goods, hobby, book, & music stores 152 124,261 14,618 1,232
452 General merchandise stores 32 509,999 40,423 2,683
453 Miscellaneous store retailers 232 136,368 18,095 1,396
454 Nonstore retailers 80 167,816 21,731 840

 

 

Retail Trade by Industry
Introductory text includes scope and methodology. Table includes only establishments with payroll. Nonemployers are shown separately. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
44-45 Retail trade 1,808 4,146,166 443,681 22,190
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
441 Motor vehicle & parts dealers 183 912,407 94,845 2,894
4411 Automobile dealers 54 760,861 70,414 1,875
44111 New car dealers 32 730,316 67,661 1,762
44112 Used car dealers 22 30,545 2,753 113
4412 Other motor vehicle dealers 25 39,660 4,010 176
44121 Recreational vehicle dealers 9 16,050 1,429 58
44122 Motorcycle, boat, & other motor vehicle dealers 16 23,610 2,581 118
441221 Motorcycle dealers 7 11,256 1,243 52
441222 Boat dealers 9 12,354 1,338 66
4413 Automotive parts, accessories, & tire stores 104 111,886 20,421 843
44131 Automotive parts & accessories stores 73 76,724 12,527 585
44132 Tire dealers 31 35,162 7,894 258
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
442 Furniture & home furnishings stores 119 117,808 16,339 771
4421 Furniture stores 47 63,205 8,024 320
4422 Home furnishings stores 72 54,603 8,315 451
44221 Floor covering stores 18 23,190 4,146 152
44229 Other home furnishings stores 54 31,413 4,169 299
442299 All other home furnishings stores 47 28,108 3,872 282
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
443 Electronics & appliance stores 78 139,278 14,547 662
44311 Appliance, television, & other electronics stores 44 97,399 9,501 463
443111 Household appliance stores 14 13,274 2,066 91
443112 Radio, television, & other electronics stores 30 84,125 7,435 372
44312 Computer & software stores 28 38,090 4,440 173
44313 Camera & photographic supplies stores 6 3,789 606 26
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
444 Building material & garden equipment & supplies dealers 184 466,253 54,524 2,236
4441 Building material & supplies dealers 133 415,326 47,743 1,900
44411 Home centers 4 109,767 11,551 522
44412 Paint & wallpaper stores 17 21,411 2,990 112
44413 Hardware stores 30 67,834 9,486 447
44419 Other building material dealers 82 216,314 23,716 819
4442 Lawn & garden equipment & supplies stores 51 50,927 6,781 336
44422 Nursery & garden centers 44 49,175 6,484 318
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
445 Food & beverage stores 240 898,609 101,894 5,341
4451 Grocery stores 160 826,789 91,205 4,707
44511 Supermarkets & other grocery (except convenience) stores 125 800,931 89,233 4,528
44512 Convenience stores 35 25,858 1,972 179
4452 Specialty food stores 40 21,403 3,169 283
4453 Beer, wine, & liquor stores 40 50,417 7,520 351
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
446 Health & personal care stores 121 228,612 33,856 1,669
44611 Pharmacies & drug stores 53 191,878 26,889 1,284
4461101 Pharmacies & drug stores 49 187,254 25,080 1,224
4461102 Proprietary stores 4 4,624 1,809 60
44612 Cosmetics, beauty supplies, & perfume stores 24 8,708 1,334 105
44613 Optical goods stores 15 7,507 1,189 66
44619 Other health & personal care stores 29 20,519 4,444 214
446191 Food (health) supplement stores 11 5,612 858 74
446199 All other health & personal care stores 18 14,907 3,586 140
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
447 Gasoline stations 127 277,045 13,478 867
44711 Gasoline stations with convenience stores 55 131,401 5,091 352
44719 Other gasoline stations 72 145,644 8,387 515
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
448 Clothing & clothing accessories stores 260 167,710 19,331 1,599
4481 Clothing stores 152 118,112 12,124 1,119
44813 Children's & infants' clothing stores 8 3,794 385 53
44814 Family clothing stores 30 56,735 4,862 421
44819 Other clothing stores 24 12,771 1,412 160
4482 Shoe stores 53 27,228 3,288 252
4482102 Women's shoe stores 11 4,351 644 46
4482103 Children's & juveniles' shoe stores 2 D D (1-19)
4482104 Family shoe stores 31 15,119 1,531 131
4482105 Athletic footwear stores 7 6,740 918 53
4483 Jewelry, luggage, & leather goods stores 55 22,370 3,919 228
44831 Jewelry stores 50 20,193 3,548 202
44832 Luggage & leather goods stores 5 2,177 371 26
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
451 Sporting goods, hobby, book, & music stores 152 124,261 14,618 1,232
4511 Sporting goods, hobby, & musical instrument stores 105 82,513 9,989 817
45111 Sporting goods stores 54 44,095 5,183 424
4511101 General-line sporting goods stores 18 21,708 2,212 219
4511102 Specialty-line sporting goods stores 36 22,387 2,971 205
45112 Hobby, toy, & game stores 25 21,040 1,920 179
45113 Sewing, needlework, & piece goods stores 14 7,399 1,004 128
45114 Musical instrument & supplies stores 12 9,979 1,882 86
4512 Book, periodical, & music stores 47 41,748 4,629 415
45121 Book stores & news dealers 29 26,212 3,177 268
451211 Book stores 27 D D (250-499)
4512111 Book stores, general 22 18,388 2,305 213
4512113 College book stores 2 D D (20-99)
451212 News dealers & newsstands 2 D D (1-19)
45122 Prerecorded tape, compact disc, & record stores 18 15,536 1,452 147
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
452 General merchandise stores 32 509,999 40,423 2,683
4521 Department stores (excl leased depts) 13 334,488 31,322 2,190
45210009 Department stores (incl leased depts) ## 13 338,303 N N
45211009 Department stores (incl leased depts) ## 13 338,303 N N
4521101 Conventional department stores (excl leased depts) 5 D D (500-999)
4521103 National chain department stores (excl leased depts) 3 D D (500-999)
4529 Other general merchandise stores 19 175,511 9,101 493
45299 All other general merchandise stores 18 D D (100-249)
4529903 Miscellaneous general merchandise stores 14 D D (100-249)
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
453 Miscellaneous store retailers 232 136,368 18,095 1,396
4532 Office supplies, stationery, & gift stores 91 66,753 7,646 592
45321 Office supplies & stationery stores 15 33,861 2,662 190
4532101 Stationery stores 3 1,217 161 19
4532102 Office supplies stores 12 32,644 2,501 171
45322 Gift, novelty, & souvenir stores 76 32,892 4,984 402
4533 Used merchandise stores 33 11,114 2,607 254
4539 Other miscellaneous store retailers 74 50,452 6,435 387
45391 Pet & pet supplies stores 16 13,054 1,688 129
45392 Art dealers 11 2,366 276 31
45399 All other miscellaneous store retailers 42 27,345 3,646 186
NAICS
code
Description Estab-
lish-
ments
Sales
($1,000)
Annual
payroll
($1,000)
Paid
employees
454 Nonstore retailers 80 167,816 21,731 840
4541 Electronic shopping & mail-order houses 29 77,289 10,161 418
4543 Direct selling establishments 42 84,001 10,183 370
45431 Fuel dealers 11 41,596 3,986 125
454311 Heating oil dealers 1 D D (20-99)
454312 Liquefied petroleum gas (bottled gas) dealers 9 D D (100-249)
454319 Other fuel dealers 1 D D (1-19)
45439 Other direct selling establishments 31 42,405 6,197 245
D = Withheld to avoid disclosure; N = Not available

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Data in formats for downloading
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Source: 1997 Economic Census

Last modified: 2/ 6/01   Questions?