NAICS 454390: Other Direct Selling Establishments

This U.S. industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

The data published with NAICS code 454390 are comprised of these parts of the following SIC industries:


5421 (pt) Freezer and locker meat provisioners
5963 (pt) Direct selling, furniture, home furnishings, electronics, and appliances
5963 (pt) Direct selling, videos, tapes, compact discs, and records
5963 (pt) Direct selling, books and magazines
5963 (pt) Direct selling, stationery
5963 (pt) Direct selling, newspapers
5963 (pt) Direct selling, cameras and photographic equipment
5963 (pt) Direct selling, all other merchandise

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