454390 Other Direct Selling Establishments This U.S. industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors). The data published with NAICS code 454390 are comprised of these parts of the following SIC industries: 5421 (pt) Freezer and locker meat provisioners 5963 (pt) Direct selling, furniture, home furnishings, electronics, and appliances 5963 (pt) Direct selling, videos, tapes, compact discs, and records 5963 (pt) Direct selling, books and magazines 5963 (pt) Direct selling, stationery 5963 (pt) Direct selling, newspapers 5963 (pt) Direct selling, cameras and photographic equipment 5963 (pt) Direct selling, all other merchandise