Industry Statistics Sampler: NAICS 454110

Industry Statistics Sampler:
NAICS 454110
Electronic shopping and mail-order houses

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2002 Economic Census Industry Series Report

Industry Series data are preliminary and are subject to change; they will be superseded by data released in later reports. Data are released in American FactFinder biweekly and may lag availability in PDF by up to four weeks. Data are released on DVD-ROM quarterly starting in January and may lag availability in PDF by up to four months.

2002 NAICS	Report title	Report number	Release date (PDF)	Full report		Tables only
2002 NAICS	Report title	Report number	Release date (PDF)	Link to PDF	Size in kb	Link to PDF	Size in kb
4541	Electronic Shopping and Mail-Order Houses	EC02-44I-21	11/30/2004		396		217

NAICS Hierarchy: 1997

Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Indus-
try
Detail NAICS
code NAICS Title
(and link to definition) Estab-
lish-
ments Sales
($1,000) Annual
payroll
($1,000) Paid
employees

44-45 Retail trade 1,118,447 2,460,886,012 237,195,503 r 13,991,103

454 Nonstore retailers 44,482 123,106,651 12,323,344 r 505,993

4541 Electronic shopping & mail-order houses 10,013 79,018,305 5,743,431 218,406

45411 Electronic shopping & mail-order houses 10,013 79,018,305 5,743,431 218,406

454110 Electronic shopping & mail-order houses 10,013 79,018,305 5,743,431 218,406

NAICS code	NAICS Title (and link to definition)	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
44-45	Retail trade	1,118,447	2,460,886,012	237,195,503	r 13,991,103
454	Nonstore retailers	44,482	123,106,651	12,323,344	r 505,993
4541	Electronic shopping & mail-order houses	10,013	79,018,305	5,743,431	218,406
45411	Electronic shopping & mail-order houses	10,013	79,018,305	5,743,431	218,406
454110	Electronic shopping & mail-order houses	10,013	79,018,305	5,743,431	218,406

Table includes only establishments with payroll.

NAICS 454110: Electronic Shopping and Mail-Order Houses . This U.S. industry comprises establishments primarily engaged in retailing all types of merchandise by means of mail or by electronic media, such as interactive television or computer. Included in this industry are establishments primarily engaged in retailing from catalogue showrooms of mail-order houses.

Historical Comparability - Bridge Between NAICS and SIC
Figures to the left of SIC codes indicate the percent of SIC receipts represented by that part; and link to a complementary table where other parts of the SIC are shown.

NAICS SIC Description Estab-
lish-
ments Sales
($1,000) Paid
employees Annual
payroll
($1,000)

454110 Not Comparable Electronic shopping & mail-order houses 10,013 79,018,305 218,406 5,743,431

5% of 5045
Nonstore computer & peripheral equipment merchants
16 12,403,274 6,215 309,491

5% of 5112
Nonstore office supply merchants
54 2,302,693 6,093 186,130

N 5961
Electronic shopping & mail-order houses
9,943 N 10,609 N

5961
Mail-order houses, department store merchandise
316 1,306,895 10,609 200,531

5961
Mail-order houses, other general merchandise
778 D (10k-24999) D

5961
Mail-order houses, specialized merchandise
8,778 53,493,615 167,636 4,342,850

5961
Television order, home shopping
71 D (5000-9999) D

N=Not available D=Withheld to avoid disclosure

=sum of SIC parts listed below the symbol

NAICS	SIC	Description	Estab- lish- ments	Sales ($1,000)	Paid employees	Annual payroll ($1,000)
454110		Electronic shopping & mail-order houses	10,013	79,018,305	218,406	5,743,431
5% of	5045	Nonstore computer & peripheral equipment merchants	16	12,403,274	6,215	309,491
5% of	5112	Nonstore office supply merchants	54	2,302,693	6,093	186,130
N	5961	Electronic shopping & mail-order houses	9,943	N	10,609	N
	5961	Mail-order houses, department store merchandise	316	1,306,895	10,609	200,531
	5961	Mail-order houses, other general merchandise	778	D	(10k-24999)	D
	5961	Mail-order houses, specialized merchandise	8,778	53,493,615	167,636	4,342,850
	5961	Television order, home shopping	71	D	(5000-9999)	D

Comparative Statistics for 4-digit SICs: 1997 and 1992

Data are in current dollars and have not been adjusted for inflation. Introductory text includes methodology. Comparative statistics are also available for other industries. For descriptions of column headings and rows (SIC industries), click on the appropriate underlined element in the table.

SIC 1987 SIC Description Year Establishments Sales
($1,000) Annual payroll
($1,000) Paid employees

5045 Computers and computer peripheral equipment and supplies 1997 19,753 239,604,341 18,409,294 348,435
1992 17,578 140,721,448 12,597,329 279,686
% chg 12.4 70.3 46.1 24.6

5112 Stationery and office supplies 1997 11,942 50,433,224 4,728,933 192,328
1992 11,807 32,661,393 3,435,849 168,825
% chg 1.1 54.4 37.6 13.9

5961 Catalog and mail-order houses 1997 9,943 64,312,338 5,247,810 206,098
1992 7,773 34,579,632 3,079,071 150,089
% chg 27.9 86.0 70.4 37.3

$$ 1992 sales data include sales from catalog order desks. 1997 sales data exclude sales from catalog order desks.

SIC	1987 SIC Description	Year	Establishments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
5045	Computers and computer peripheral equipment and supplies	1997	19,753	239,604,341	18,409,294	348,435
1992	17,578	140,721,448	12,597,329	279,686
% chg	12.4	70.3	46.1	24.6
5112	Stationery and office supplies	1997	11,942	50,433,224	4,728,933	192,328
1992	11,807	32,661,393	3,435,849	168,825
% chg	1.1	54.4	37.6	13.9
5961	Catalog and mail-order houses	1997	9,943	64,312,338	5,247,810	206,098
1992	7,773	34,579,632	3,079,071	150,089
% chg	27.9	86.0	70.4	37.3

Geographic Distribution -- Electronic shopping and mail-order houses: 1997

Data for the Retail trade sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries State Estab-
lish-
ments Sales
($1,000) Sales
% of
U.S. Annual
payroll
($1,000) Paid
employees

United States 10,013 79,018,305 100.00 5,743,431 218,406

Texas 492 10,543,020 13.34 368,822 11,108

Pennsylvania 412 6,646,551 8.41 458,163 15,192

California 1,411 5,546,146 7.02 514,706 18,114

Florida 682 4,552,063 5.76 382,898 14,023

Illinois 444 4,401,766 5.57 374,734 12,010

New York 790 4,010,518 5.08 324,214 12,483

Ohio 383 3,504,845 4.44 336,006 14,612

New Jersey 369 3,177,670 4.02 239,125 9,202

Indiana 176 2,895,667 3.66 172,248 8,269

Wisconsin 219 2,765,027 3.50 301,651 13,545

Minnesota 259 2,152,855 2.72 162,476 6,559

Missouri 205 2,079,364 2.63 232,161 6,248

Massachusetts 265 1,911,782 2.42 195,099 6,931

Virginia 262 1,891,199 2.39 181,974 8,048

Washington 268 1,865,485 2.36 115,397 4,574

Connecticut 188 1,827,138 2.31 155,679 5,413

Arizona 193 1,419,954 1.80 81,610 3,064

Colorado 215 1,106,657 1.40 106,460 4,626

Maine 65 1,011,721 1.28 42,383 2,173

Nevada 89 1,002,891 1.27 69,325 2,444

North Carolina 219 996,350 1.26 108,714 4,692

Georgia 269 960,384 1.22 120,840 5,157

Oregon 168 874,802 1.11 50,374 1,870

Utah 94 770,776 0.98 38,569 2,033

New Hampshire 87 737,107 0.93 75,344 2,191

Michigan 256 718,305 0.91 82,130 3,883

New Mexico 65 578,328 0.73 32,318 1,447

Alabama 92 443,907 0.56 30,428 1,347

Tennessee 164 407,940 0.52 42,086 2,040

Maryland 160 310,601 0.39 31,947 1,321

Rhode Island 37 239,524 0.30 18,936 902

Vermont 64 230,408 0.29 23,844 949

Iowa 124 214,141 0.27 27,056 1,319

Kentucky 83 206,955 0.26 17,834 1,022

Arkansas 66 131,055 0.17 9,161 494

South Carolina 93 119,559 0.15 18,567 1,101

Wyoming 29 102,289 0.13 11,474 554

Delaware 22 98,113 0.12 4,859 213

Oklahoma 82 75,432 0.10 9,405 432

West Virginia 36 70,163 0.09 7,389 330

Mississippi 43 43,747 0.06 5,364 235

North Dakota 16 34,000 0.04 4,899 232

District of Columbia 19 31,389 0.04 7,792 183

Montana 27 14,645 0.02 2,376 220

Hawaii 11 7,078 0.01 1,127 56

Alaska 10 5,542 0.01 655 62

All other states, including those below 290 6,283,446 7.95 144,812 5,483

Nebraska 61 D D (1000-2499)

South Dakota 28 D D (1000-2499)

Idaho 39 D D (500-999)

Kansas 92 D D (500-999)

Louisiana 70 D D (500-999)

State	Estab- lish- ments	Sales ($1,000)	Sales % of U.S.	Annual payroll ($1,000)	Paid employees
United States	10,013	79,018,305	100.00	5,743,431	218,406
Texas	492	10,543,020	13.34	368,822	11,108
Pennsylvania	412	6,646,551	8.41	458,163	15,192
California	1,411	5,546,146	7.02	514,706	18,114
Florida	682	4,552,063	5.76	382,898	14,023
Illinois	444	4,401,766	5.57	374,734	12,010
New York	790	4,010,518	5.08	324,214	12,483
Ohio	383	3,504,845	4.44	336,006	14,612
New Jersey	369	3,177,670	4.02	239,125	9,202
Indiana	176	2,895,667	3.66	172,248	8,269
Wisconsin	219	2,765,027	3.50	301,651	13,545
Minnesota	259	2,152,855	2.72	162,476	6,559
Missouri	205	2,079,364	2.63	232,161	6,248
Massachusetts	265	1,911,782	2.42	195,099	6,931
Virginia	262	1,891,199	2.39	181,974	8,048
Washington	268	1,865,485	2.36	115,397	4,574
Connecticut	188	1,827,138	2.31	155,679	5,413
Arizona	193	1,419,954	1.80	81,610	3,064
Colorado	215	1,106,657	1.40	106,460	4,626
Maine	65	1,011,721	1.28	42,383	2,173
Nevada	89	1,002,891	1.27	69,325	2,444
North Carolina	219	996,350	1.26	108,714	4,692
Georgia	269	960,384	1.22	120,840	5,157
Oregon	168	874,802	1.11	50,374	1,870
Utah	94	770,776	0.98	38,569	2,033
New Hampshire	87	737,107	0.93	75,344	2,191
Michigan	256	718,305	0.91	82,130	3,883
New Mexico	65	578,328	0.73	32,318	1,447
Alabama	92	443,907	0.56	30,428	1,347
Tennessee	164	407,940	0.52	42,086	2,040
Maryland	160	310,601	0.39	31,947	1,321
Rhode Island	37	239,524	0.30	18,936	902
Vermont	64	230,408	0.29	23,844	949
Iowa	124	214,141	0.27	27,056	1,319
Kentucky	83	206,955	0.26	17,834	1,022
Arkansas	66	131,055	0.17	9,161	494
South Carolina	93	119,559	0.15	18,567	1,101
Wyoming	29	102,289	0.13	11,474	554
Delaware	22	98,113	0.12	4,859	213
Oklahoma	82	75,432	0.10	9,405	432
West Virginia	36	70,163	0.09	7,389	330
Mississippi	43	43,747	0.06	5,364	235
North Dakota	16	34,000	0.04	4,899	232
District of Columbia	19	31,389	0.04	7,792	183
Montana	27	14,645	0.02	2,376	220
Hawaii	11	7,078	0.01	1,127	56
Alaska	10	5,542	0.01	655	62
All other states, including those below	290	6,283,446	7.95	144,812	5,483
Nebraska	61	D		D	(1000-2499)
South Dakota	28	D		D	(1000-2499)
Idaho	39	D		D	(500-999)
Kansas	92	D		D	(500-999)
Louisiana	70	D		D	(500-999)

D = Withheld to avoid disclosure; N = Not available

Other Data from the 1997 Economic Census

Hypertext
tables Link
to pdf Series number Title Contents

EC97R44S-LS Merchandise Line Sales ** Includes sales by industry by merchandise line for the U.S. AFF and CD-ROM include data for states and metropolitan areas.

EC97R44S-SZ Establishment and Firm Size Includes firms by sales size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by sales size and by employment size for the U.S.

EC97R44S-SB Miscellaneous Subjects Includes topics that vary from industry to industry

EC97R44S-SM Summary Republication of key tables from other reports

EC97X-CS3 Bridge Between NAICS and SIC (national only) Defines comparability of individual industries.

EC97X-CS2 Comparative Statistics (U.S. and states) 1997 and 1992 data side by side on a comparable SIC basis

EC97X-CS4 Nonemployer Statistics (U.S., states, counties, metros) Nonemployers account for 62 % of establishments and 2.7 % of receipts in this sector, but are excluded from the reports above.

Series number	Title	Contents
EC97R44S-LS	Merchandise Line Sales **	Includes sales by industry by merchandise line for the U.S. AFF and CD-ROM include data for states and metropolitan areas.
EC97R44S-SZ	Establishment and Firm Size	Includes firms by sales size, employment size, legal form of organization, number of units, and concentration in the largest companies for the U.S. Also includes establishments by sales size and by employment size for the U.S.
EC97R44S-SB	Miscellaneous Subjects	Includes topics that vary from industry to industry
EC97R44S-SM	Summary	Republication of key tables from other reports
EC97X-CS3	Bridge Between NAICS and SIC (national only)	Defines comparability of individual industries.
EC97X-CS2	Comparative Statistics (U.S. and states)	1997 and 1992 data side by side on a comparable SIC basis
EC97X-CS4	Nonemployer Statistics (U.S., states, counties, metros)	Nonemployers account for 62 % of establishments and 2.7 % of receipts in this sector, but are excluded from the reports above.

Down arrows link to tables in hypertext format for easy navigation. PDF symbols link to reports in Portable Document Format (PDF). In order to view these files, you will need the Adobe(R) Acrobat(R) Reader which is available free from the Adobe web site.

2002 Economic Census

2002 Questionnaire

RT-45401 Electronic shopping, vending operators, and direct selling

Data from the Other Census Bureau Programs

Hypertext Tables Title (with link to data) Frequency Smallest Geography Contents

County Business Patterns Annual County, metro area, ZIP Employees; payroll; number of establishments by employment size of establishment

E-Commerce Statistics Annual U.S. Total sales and e-commerce sales, receipts or value of shipments

Nonemployer Statistics Annual State, metro area, county Number of establishments and sales of firms with no paid employees

Statistics of U.S. Businesses Annual State, metro area Number of firms, employees, payroll, and revenue by employment-size of the enterprise

Title (with link to data)	Frequency	Smallest Geography	Contents
County Business Patterns	Annual	County, metro area, ZIP	Employees; payroll; number of establishments by employment size of establishment
E-Commerce Statistics	Annual	U.S.	Total sales and e-commerce sales, receipts or value of shipments
Nonemployer Statistics	Annual	State, metro area, county	Number of establishments and sales of firms with no paid employees
Statistics of U.S. Businesses	Annual	State, metro area	Number of firms, employees, payroll, and revenue by employment-size of the enterprise

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Source: 1997 Economic Census

Last revised: December 02 2004 Questions?

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